Comments on: New Orange Box Commercial

By: Anon

Anon — Wed, 24 Oct 2007 23:35:16 +0000

A two second shot of a box to try and sell one of the greatest game compilations known to man? The advert ain’t epic and it doesn’t really tell you anything abut the game(s) or company.

*scratches head

By: CryingTheAnnualKingo

CryingTheAnnualKingo — Wed, 24 Oct 2007 18:55:57 +0000

This is a fantastic ad. Only babies and other mentally inferior creatures need things explained to them in explicit detail to be happy.

By: Samon

Samon — Wed, 24 Oct 2007 11:33:29 +0000

It’s real; Doug Lombardi hooked it onto an email he sent me. That said, I’ve heard people have been seeing it on TV so I’m not sure whether it’s just something Valve “Have been playing around with” or whether it’s actually a commercial.

By: Evo

Evo — Tue, 23 Oct 2007 23:11:22 +0000

Damn if only I could edit! D:

Munners the site boss says this – It’s not meant to be a real advertisement it’s just something Valve have been playing around with.

By: Evo

Evo — Tue, 23 Oct 2007 23:08:27 +0000

Guys – http://www.halflife2.net/forums/showthread.php?t=133194

Glenn says that Samon got this from Valve, and being on the team I am inclined to believe it is 100% true.

Probably EA made though :O

By: Arathain

Arathain — Tue, 23 Oct 2007 22:15:50 +0000

I think it demonstrates clearly that crates are from space, and thus evil. They have infested our games so we get used to the sight of them, to make their conquest that much easier.

By: KindredPhantom

KindredPhantom — Tue, 23 Oct 2007 18:18:30 +0000

Eh? That advert shows absolutely nothing of any of the games, what is the point.

By: Andrew Mayer

Andrew Mayer — Tue, 23 Oct 2007 18:12:03 +0000

I’m with the “This ain’t real” crowd.

By: JP

JP — Tue, 23 Oct 2007 15:51:13 +0000

I hate this kind of ad. The Halo3 campaign had exactly the same problem: pointing only obliquely (if at all) to things about the actual game, you know the product that you’re trying to get people interested in, and just jacking off all over themselves with how awesomely important and hype-generating they can be. While saying absolutely nothing.

It’s very dull and poorly paced as a piece of storytelling too. Yep, asteroid in space. Got it. Moving incredibly slowly for most of the piece. Got it.

Wake up people, games aren’t so culturally important yet that they can do this (and arguably shouldn’t even then) and if you believe otherwise you’re probably living inside the echo chamber.

By: Ryan Williams

Ryan Williams — Tue, 23 Oct 2007 14:16:57 +0000

Yeah, fan CGI is the first thing I thought of.

By: teamonkey

teamonkey — Tue, 23 Oct 2007 12:48:24 +0000

Are we sure it’s from Valve? It looks like a fan-made vid to me. Besides, there’s no logos from Valve, EA, Microsoft or Sony, which pretty much rules out it being official.

And it’s rubbish.

By: Bozzley

Bozzley — Tue, 23 Oct 2007 11:38:56 +0000

“Do you like Jaffa Cakes? You do? Then why not try The Orange Box? Five portions of citrusy goodness in one box, with added Jaffa Cakeyness too!*

* Not actual game footage. The cake is a lie.”