The Yarr-ts: Piracy Snapshot 5.3.2008
Written by Kieron Gillen on March 5, 2008 at 10:21 pm.

Something I’ve recently taken to doing is keeping one eye on the big torrent sites, just to see what’s topping their download lists. I do so because it’s illuminating to compare what people are willing to take differs from what people are willing to pay for. However, I thought it’ll be an interesting exercise to be a little more rigorous than that. So, hitting the Mininova, I totaled all the separate torrents for each popular game and worked out a chart. This is a snapshot of PC gaming piracy, on a single torrent site, on a single day.
Top 10’s here. The rest of the chart, plus analysis and my methodology beneath the cut.
1) Assassin’s Creed – 25734
2) Frontlines: Fuel of War – 12688
3) Call of Duty 4: Modern Combat – 8792
4) Dark Messiah of Might and Magic – 8402
5) Lost: Via Domus – 5883
6) Turning Point: Fall of Liberty – 5183
7) Sims 2 – 4026
8 ) The Club – 3672
9) Bioshock – 3489
10) The Witcher – 3121
11) Need for Speed ProStreet – 3061
12) Crysis – 2847
13) Conflict: Denied Ops – 2085
14) Neverwinter Nights 2 – 1893
15) Hellgate: London – 1750
16) World in Conflict – 1531
17) Stranglehold – 1459
18) The Orange Box – 1341
19) Age of Empires – 1099
20) Flat Out 2 – 1074
Methodology first. The numbers are total leechers. That is, number of people who are downloading from a torrent right now. Many of these – and the ones with the highest scores – have multiple torrents, which means it’s possible that trying multiples at once to see which one gives the game first. However, since I’ve only added up the torrents from the PC games sections first page – smaller torrents on the second page with less than 293 leechers have been omitted. Also, these are only torrents on Mininova. It’s the largest torrent site, but there’s many, many more. Finally, I’ve counted bundled packs – where the Add ons are added to a torrent – as a single game for simplicity.
Before we start, you may want to compare and contrast with the current PC charts in the UK and the US.
Okay – what to make from this? Well, Ubisoft are having a bad time. We mentioned that some code of Assassin’s Creed has been leaked before, but it’s worth stressing this is only a preview build. The game crashes upon reaching Jerusalem, which has lead to some hilarious hacker whining, immortalised here. Even when this is known, it hasn’t stopped people downloading the bloody thing. Lost making an appearance is expected, but Dark Messiah showing up is a genuine surprise – in terms of most leechers on a single client, it’s highest. Presumably this is because of the attention gained by the recent release of a somewhat lacklustre console version.
Secondly: The torrent kids will go wild for shooting stuff. In fact, any kind of shooting stuff. They don’t even care if it’s any good, as the sixth-position for the poorly-reviewed Turning Point demonstrates. While there’s more strategic games there, what’s also worth noting that the current big game – Sins of A Solar Empire – is absent, despite sitting #2 in the US retail charts. Which you may say is a cute demographic snapshot – though, I’ll note, that while relatively few people are downloading it, despite the fact it has no copy protection, it’s the second-most seeded torrent – even if no-one’s taking, people seem determined to try and distribute it for some reason.
Thirdly, let’s try a little really rough – if conservative – maths. Call of Duty 4 has been on sale for 113 days, assuming day zero piracy. A seven gig torrent, assuming a 100k download speed, takes just under a day to download. Assuming that the rate of downloads now is constant across those whole three and a bit months – which is incredibly conservative, of course, as it’d have been much higher upon release – that means 993496 copies will have been illegally downloaded via Mininova alone. Which is the sort of number that makes Infinity Ward sad.
A friend of mine said something that struck me recently: There probably are just as many “traditional” PC gamers as ever; it’s just that they’re not paying for it. Part of me suspects that eventually they’ll end up paying for it in another way. If I were considering making a PC game, looking at the list, there’s not a chance in hell I’ll make an FPS.
Related Stories:
- World Of Goo Piracy Rate: “82%”
- Wardell: “Piracy is not the primary issue”
- Uh-Oh: It’s The Top 10 Pirated PC Games of 2008
__________________
I think AC is being downloaded even more because I saw other language versions up there and director’s cuts.
March 5th, 2008 at 10:31 pm
Jim Rossignol says:
Audiosurf is high on seeds too. Are pirates actually pretty discerning and trying to “promote” piracy of stuff they like?
March 5th, 2008 at 10:35 pm
squerl says:
Just from a bit of googling:
Numbers 3, 4, 8-17, 19, and 20 all have PC demos out.
Turning Point and Orange Box both have X360 version demos out.
So only AC, Frontlines, Lost, and Sims 2 don’t have demos, which is surprising. I figured a cause for downloads would be wanting to try before you buy.
(Again, information above is probably inaccurate but I’ll blame Google)
It’s a terrible argument loop. When a company actually does institute some copy protection to try and prevent this, the people that already are downloading use that as an excuse, and then more people download and say it’s because they’re protesting against the copy protection. There’s no winning for the companies.
March 5th, 2008 at 10:36 pm
heartless_ says:
I think it is a bit hard to discern anything from the torrent sites other than pirates seem to favor more hardcore, action-oriented games. Having dealt with pirates for some time and banning them from various forums and IRC chat rooms, I’ve often found that they have a distinct Pokemon attitude… “Gotta catch em all!”. Pirates download simply because they can.
March 5th, 2008 at 10:46 pm
I’ve downloaded games in advance that I’ve had on pre-order.
The numbers are meaningless at the end of the day, interesting sure but you can’t infer anything from them remotely concrete. The landscape on the PC is constantly evolving and isn’t comparable to consoles such as the PS3 and 360.
March 5th, 2008 at 10:51 pm
Well with Sins of a Solar Empire doing so well in the charts and not featuring on torrents may indicate that the Hype machine used by the big publishers is resulting in such huge anticipation that many pirate instead of buying and then just learn to pirate for convience. it’s hard say, it is a more complex issue than the publishers try to make out and isn’t just a case of pirates = teh Bad!
I do think that DRM should be scrapped, in the vast majority of cases it’s proven to be completely useless and only truly provides an inconvience to the legit consumer, yes, yes tired argument but still correct in my opinion. DRM is not in itself bad but I do wish there were new, less intrusive methods of doing it.
It’s a sad situation that the community seems to be in and I can’t see an easy way out. I think the first port of call has to be some kind of dialogue between develops/Publishers and the pirates to see if publishers can do something so people don’t feel they need to pirate their product anymore.
I’d also think it prudent that parents be better informed about the situation, as I would imagine a lot of pirates are young people who can’t afford these titles.
March 5th, 2008 at 10:53 pm
When seed numbers are high and leech numbers low, it means a lot of people have probably left their computers downloading and it’s finished. That’s all.
March 5th, 2008 at 10:55 pm
Beyond basic copy protection (to avoid simple disc copying) they could probably save a bit of money not having something like secuROM or whatever, which can cause problems with people trying to play it legitimately, thus saving them a bit of extra tech support too.
*shrug* It’s a shame that (partially thanks to the ease of music piracy in earlier years I’d think) downloading stuff has become almost instinctive to this generation.
March 5th, 2008 at 10:57 pm
@squerl: Yes, there is. Drop the copy protection. It’s clearly useless. The company doesn’t spend the money and saves itself some tech support nightmares, and the customer is happy because it doesn’t have to suffer through the DRM (see Frontline: it didn’t work because of SecuROM and they had to release a 70MB patch JUST so you could play it!).
And no, I don’t think removing the copy protection equals lost sales. I DO think that putting in certain copy protections equals lost sales, though. Certainly for me.
Battlefield Heroes, Steam or Instant Action are good models for the future. Traditional distribution, plus CD Checks?. No, thank you.
March 5th, 2008 at 11:00 pm
Can’t really comment on the pirating numbers as i agree with heartless_ above me in the sense that i don’t think you can really get any empirical data from torrent sites.
The one guy i knew who pirated didn’t have the pokemon attitude – though i can imagine that is the case with some people – but he did download a number of games that he simply never played or installed. Remember last year when there were all those big titles (yes titles) released on the market within a short time of each other and people were complaining that there wasn’t enough time to play them all? Well, imagine that but constantly…. and because the games are free, many are never bothered with because of the new ’shiny’ that would just be finished downloading….
March 5th, 2008 at 11:02 pm
A friend of mine said something that struck me recently: There probably are just as many “traditional” PC gamers as ever; it’s just that they’re not paying for it.
I have to disagree. I’d certainly not call them “traditional” PC gamers, rather something like pirate PC gamers – a lot of those downloaded copies would never translate into RL bought copies.
Maybe it does indicate how large the market could be, though – it’s all a bit iffy to base these kinds of judgements on a day of harvested numbers, which in the end will only indicate possible, virtual users, at best.
March 5th, 2008 at 11:02 pm
What would be very interesting would be trying to harvest the ips to at least map them to landmasses. E.g. is Piracy larger in the eastern european countries or western european ones.
edit: there’s probably more PC gamers than ever before, similarly there’s more choice in quality titles than ever before and more ways of getting your content.
March 5th, 2008 at 11:04 pm
Chris Evans says:
Interesting that the number 2 PC game in the UK, Football Manager 2008 didn’t even make the top 20 of Kieron’s list. FM08 has no copy protection in my view of it, all you need is the disc in the drive, no CD Key, no online unlocking etc.
But then again it is a game which has limited popularity (i think) in the US so that could be a reason why it didn’t appear.
March 5th, 2008 at 11:09 pm
squerl says:
@restricted3
I’m not saying I agree with invasive/buggy/headache-inducing evil DRM. I’m saying that I believe companies have the right to try to limit the amount of piracy that takes place, and I hope that we can agree on that point. So far, it has worked out pretty horribly with buggy software that causes problems for consumers. DRM/copy protection is still relatively new (I don’t think CD keys count) and companies so far have thought of it last minute instead of fully testing it out, but if anything at all of what they’re saying (of course they’re exaggerating by a large amount) is true, I think in the future we’ll have better developed “product protection” schemes that won’t harm everybody.
“Battlefield Heroes, Steam or Instant Action are good models for the future. Traditional distribution, plus CD Checks?. No, thank you.”
Battlefield Heroes is free to play but ad and micro-transaction supported. They’re lucky with their business model that they don’t have to worry about copy protection. I don’t think you can expect a single player game to use that model.
Steam is great, I think a big reason for piracy is just convenience. Why do I want to either wait for a shipment or drive into town to pick up a game I could have in a few hours? I agree 100% that companies should move towards digital distribution.
March 5th, 2008 at 11:10 pm
FM08 has no copy protection, all you need is the disc in the drive, no CD Key, no online unlocking etc.
Disc in drive is copy protection. In fact, it’s the one most people still seem to get most irate about.
March 5th, 2008 at 11:10 pm
Especially when it conflicts with your drive and prevents you from playing a legally bought game unless you use a cracked .exe.
March 5th, 2008 at 11:14 pm
Chris Evans says:
Alex – for me having the disc in the drive to play a game is what I am used to, and as such I don’t count it as being copy protection in the same way as CD Keys, online unlocking etc. are
March 5th, 2008 at 11:19 pm
http://kotaku.com/361376/chris-taylor-+-secure-pc-gaming-is-the-future
this is a great point, secure PC gaming its the way forward, everyone has to pay for multiplayer. on another note last 2 games i downloaded were justifed as i lost the bloody disc (FFIX) and the fucking demo wont work i meet the specs tho (crysis) except im not paying for crysis now cause i got bored after the 1st level and dont see MP being worth the cash > was i in the wrong?
March 5th, 2008 at 11:20 pm
@squerl
Of course they have the right to try, but once a game is cracked, DRM is useless, and they should drop it in a patch, if only for their customers.
Also, the argument usually is that what they try to protect against is (1) against casual gamers copying (not many of those anymore, everybody knows how to use torrent/emule) and (2) protect the game the first days so it sells to the impatient pirates. Seeing how Soulstorm is already out, that model is clearly not working.
I agree that piracy is more a convenience than a money thing. As they were saying in EuroGamer the other day, you get a better customer experience if you pirate your game, which in itself is really sad.
StarDock is also the way to go. GalCiv 2 I bought ONLY because of their stance on copy protection (yeah, the game was also great, which helped).
I buy from Introversion also because they’re one of the few innovating and don’t put stupid DRM in. Look at Defcon: you buy, you download, you play, and they even send you a box if you want it.
Until the publishers finally realize all this, I think they’re going to lose more sales than they are going to get through DRM.
Even with the damned StarForce (which killed a burner of mine), and with games like Splinter Cell 2 (¿3?) not being cracked for a year, the piracy numbers stayed the same. A pirate that’s not going to buy your game is not going to buy your game, and that’s it. But a customer that is going to buy it, perhaps will not buy the next one because your burned him with your last game.
March 5th, 2008 at 11:25 pm
Secure gaming is unlikely to be the way forward. I certainly wouldn’t endorse it. Neither did I endorse Bioshock ( I didn’t pirate it either). No pain no gain. I’d abandon the mainstream pc gaming market if it went with what he is proposing. For multiplayer, yes that’s fine as long as private server hosting is still possible but not for SP.
The great thing about the pc market is that anyone who has a pc can make a pc game, I think this will be the determining factor in the survival of the pc market, perhaps out surviving all other formats, who knows.
Out of interest how did CoH sell on release? that had no copy protection except a cd key. Seemed to sell well, what were the pirating figures like? I hugely appreciated the fact they did go with a very light DRM, appreciation which quickly died as soon as the expansion was released.
March 5th, 2008 at 11:37 pm
Yeah, cHeal, me too. And reprotecting the original CoH with the v2 patches was a really wicked thing to do.
Did the expansion sell more with the protection?. Somehow, I doubt it.
March 5th, 2008 at 11:43 pm
I dunno, if all developers see this and think – like Kieron – that they should produce more games like Sins and less FPS games then – heh – I’d be happy!
But seriously… no wait, I think I was being serious.
March 5th, 2008 at 11:51 pm
“Call of Duty 4: Modern Combat”
What is this, some new expansion? =O
Only kidding, just being pedantic.
March 5th, 2008 at 11:55 pm
I have a freind who Pokomon’s games. And he used to work for Sega. He hardly ever plays any of them and all I can discern from his actions is that he has no quality control.
I nick music willy nilly and dl tv shows but my defense is this.
Modern Music is shithouse (No matter what Gillsie says about the latest waifish scottish indie twang music) and TV is TV. I make cups of tea during ad breaks anyway so the ad revenue thing doesn’t work for me.
If Record Companys do not keep their library in print they can go fuck themselves and I’ll go find it from someone else who loves it as much as I do on a p2p network.
Same logic applies for Games. The fact that you cannot find Fallout1/2 and Planscape to buy is a farce. In fact it’s frankly a farce that you have to jump to hoops to get those games to play on Xp anyway.
I’m sure through companies dissappearing and being eaten and crushed with the lamentation of their women echoing in their ears that there’s some reasonable reason for it but at the end of the day I have very little sympathy when people bleat about piracy.
Assassins Creed will forever be blighted by the farce over it’s online reviews and it may be the best game ever but I’ll never know because I’ll never play it.
When the games industry stops shoving the same old graphically enhanced crap out onto the market and realises that they could make a fortune with the back catalogue (enhanced and bought up to date and EXTREME) on something like Steam then I may have a bit of sympathy.
My name is Mark. I’m a gamer and I havn’t bought or stolen a game in a shop since Orange box was released. I’m your problem game industry, not the people downloading your FPS’s. Your products shite, it keeps you up all night.
This post was bought to you by the letters M, E, R, L, O, T.
March 6th, 2008 at 12:28 am
Okay, here’s the thing:
“only geeks care about the absence of intrusive DRM part of their purchase decision.”
True. The ones not complaining don’t have to worry about it: should their pirate copy break, they’ll just bitch about it being broken.
As far as “discernment” of pirates go: yeah, they are. We’re talking torrents here. Torrents, they’ll tell you, are based on a “share and share alike” philosophy, but it’s asymmetrical. Most leechers will grab what they want, and go. Seeding, well, that costs bandwidth and exposure. So those who seed do it for reasons other than the desire to play the game. Many of them, I suspect, do it in the spirit of sharing something good.
March 6th, 2008 at 12:28 am
The numbers are interesting. But it’s hard to draw any real conclusions from them.
A thorough and unbiased survey of PC gamers’ piracy habits (and their given reasons for torrenting) is the prerequisite to a proper discussion. Without that, everyone – whether in the industry, on a blog or in a comment thread – is just speculating.
March 6th, 2008 at 12:32 am
Mo says:
@mrkstphnsn:
Re: TV. The networks make money on the # of viewers. Whether you’re actually watching or not is irrelevant. If you’re watching a downloaded copy instead of watching it on TV, you’re effecting somebodies bottom line.
March 6th, 2008 at 12:55 am
@Mo
Genuine question. How do they calculate that if I don’t have one of the special boxes attached to my tv?
March 6th, 2008 at 1:02 am
Radiant says:
Of note:
NOT ONE CASUAL GAME amongst them.
Also missing is WoW.
Quite telling that no?
Why doesn’t Infinity Ward use better cd key check/banning system?
If Digital Paintball can implement an effective Global User ID check/banning system [a free QUAKE II mod] why not IW?
No point pointing and crying about running your kids across the road.
March 6th, 2008 at 1:26 am
Actually, the fact that Sins of a Solar Empire isn’t featuring surprises me – I’d've thought that there would be a fair few Europeans pirating it. FM2008 not being there too is interesting.
But more to the point – I’m surprised to see the Orange Box there, as I thought the whole point about Steam’s online verification was that you couldn’t get a pirated copy to work. I though it was why an internet connection is needed for HL2 even though the game isn’t online itself. Which really annoyed me when I hadn’t got an internet connection on my PC around the time it came out. Am I wrong about the Steam verification thing?
March 6th, 2008 at 1:26 am
Radiant says:
@Will Thomas
I thought the same about the Orange box/Steam but there were these vague magical instructions on how to emulate steam on your computer.
But then I looked at the Steam website and saw that Portal on its own was only a fiver to download which, well, I wish ALL games were priced like that…
March 6th, 2008 at 1:36 am
To my knowledge, hacked versions of TF2 can play on hacked servers, which bypass Steam all together. I imagine something similar is done for the none-multiplayer games.
You’ll never be able to stop piracy, what you can do is make it worth your time and money to pay for the game. Digital distribution makes it quick and easy, and the constant patching and updating of game content makes it worth the money. (Cracked versions of Steam Games will obviously not be able to take advantage of new updates very easily). Giving a game a solid online multiplayer component also helps sales, as, at least for me, I didn’t buy Crysis because I heard that it was lacking in online play.
March 6th, 2008 at 1:40 am
WoW is not on there because, quite simply, WoW’s copy protection is perfect.
March 6th, 2008 at 1:47 am
I think TV is a very different issue. That said, however, a lot of shows are released on DVD these days. Therefore if you were willing to buy the DVD, pirating it instead is an actual lost sale for the company. Since most of the DVDs aren’t very good deals though (each 10 – 20$-plus disc holds somewhere between 2 to 4 episodes, but could’ve easily held a whole season), I’d say that either argument has valid points.
The trouble with determining the effects of piracy is the very thing that allows piracy to exist. Anonymity. This makes it impossible to determine what percentage of pirates actually end up purchasing the game.
Now, cynically I would have to say it’s a pretty small percentage. Then again the percentage would’ve or could’ve made the purchase if they hadn’t been able to pirate it may also be very small. Personally, I can’t recall any game that I pirated that I didn’t end up actually buying.
Warhammer 40K: Dawn of War would be an excellent example of a game where the customer experience is better for the pirates though. Every patch and expansion is a travesty of ever-more-broken balance. At least they got rid of the CD-check with Dark Crusade, though. It’s still a game I wish I hadn’t purchased, even though I lined right up and bought the expansions, plus CoH, plus CoH’s expansion which was just as brokenly imbalanced as DoW’s.. bleargh, end-rant.
These days I’m just way too lazy to pirate anything that I could instead simply purchase, and everything I was hyped about I was able to get online. I’ve had good experiences with Stardock and Steam, and even Direct-to-Drive’s somewhat dodgy system has been worthwhile.
Speaking of legal downloads, Planescape Torment is actually available on Gametap right now, so that’s one game you probably don’t need to pirate.
I say probably because the emulator does have issues with some games. Quest for Glory, for instance, the first three are on Gametap and each one is terribly unresponsive and poorly synced in combat. I’m sure DOSBox would do a better job, but all the reputable abandonware sites have removed the download links since Gametap supposedly has it covered.
(This post probably won’t make a whole lot of sense and I apologize, I’m overdue to sleep.)
March 6th, 2008 at 1:48 am
Eh. A whole lot of this is silly.
I’ve always considered myself primarily a PC gamer. There are a whole host of problems with PC gaming that have nothing to do with piracy. Until those are addressed, the whining and nitpicking over imagined lost sales is irrelevant.
If I buy a Xbox 360 game, I can loan it to my friend for as long as I want. He can play it until he is bored and never rent or purchase it.
Wait! That’s a lost sale! Surely this is the end of the Xbox! People sharing games!?
Now, say I buy Bioshock retail, or HL2:E2 from Steam. How do I share this with my friend? I can’t, because the publishers have created so many ridiculous restrictions. Why should I buy a PC game, when the console version is so much more convenient?
Valve could very easily allow you to “loan” games to a friend through Steam. You’d lose access until they “returned” it to you. Will this ever happen? Nope, because publishers are convinced that every time someone plays a game without buying it they lost an imaginary sale. Articles like this only perpetuate that short-sited myth.
They could even allow you to rent games. I don’t buy the vast majority of 360 games I’ve played, and I’ve yet to hear Microsoft whine about how Blockbuster is destroying the industry.
March 6th, 2008 at 2:21 am
Mo says:
@mrkstphnsn:
Genuine question. How do they calculate that if I don’t have one of the special boxes attached to my tv?
As in a cable box, right? No bloody clue TBH. :) I figure, just like an ISP knows how many people are using their internet connection, a network knows how many people are watching their shows. The specifics are beyond me.
March 6th, 2008 at 2:23 am
lalahsghost says:
@Stromko
“These days I’m just way too lazy to pirate anything that I could instead simply purchase, and everything I was hyped about I was able to get online. I’ve had good experiences with Stardock and Steam…”
I agree. If the game is a DVD sized game, even with my cable modem, I can’t be dicked with having to burn the ISO and praying for it to work. I’ve attempted to download S.T.A.L.K.E.R. like three times now because I’m iffy on it. All three times, I’ve canceled my download after four or five hours because it has gone too slow, or I kinda felt bad and told myself I would buy the game. Have I bought the game? No. Have I played the game? No. Do I want to play the game? Still not sure.
My most favorite game of all time is Age of Empires II. I downloaded it in late 2007. It’s like my peggle for one-hour bouts of wall sieging. I found it at a local store brand new (GOLD EDITION) for Ten Bucks. And guess what? You’re damn right I bought that shizz! T’was a great game, and they deserved my cash.
March 6th, 2008 at 2:43 am
Yutt, there is a big different between loaning the hard copy of a game (PC or 360) to a friend, and the ability to “loan” a game to anyone you meet on the interenet. You have to accept the trade-off from not having a hard copy.
And you can loan games on steam, in a way. Give someone you trust the password to your account.
March 6th, 2008 at 2:47 am
I’ll admit to downloading COD4 and really enjoying it. But I’m not sure it’s work the $69.95 Steam is charging for it. I mean thats more than I paid for The Orange Box which I’ve got much more out of. If the drop COD4 in Steam to $49.95 or so, I’ll happily buy it.
I really only buy games on Steam now.
March 6th, 2008 at 2:49 am
@SenatorPalpatine
There isn’t a big difference. I can loan a console game to whomever I wish, for whatever reason and under whatever terms I choose.
The problem is, I don’t have to accept any restrictions: I can just buy the Xbox 360 version instead, and many people do. As a consumer, why would I pay the same price (or more) for what is in fact a severely restricted version of the same product?
As a diehard PC gaming fan, I usually do buy the PC version of games. But that is more due to nostalgia and personal obsession than any rational reason.
Between ever inflating hardware requirements, compatibility issues, hardware costs, lack of ability to rent or loan games; there is very little that PC gamer offers superior to modern consoles.
Why not use the uniqueness of the platform in an advantageous way rather than restricting it?
March 6th, 2008 at 3:01 am
Got to add that I’m still a not-a-fan of the whole “can’t lend games over Steam” business.
I’ve got a ton of games I could lend out to people to help promote sales of future games, or even of the games I lend out, should the borrowers really like the thing.
Also, no matter how many games I *have*, I can only *play* one at a time. Although I discovered the other day that I can actually *run* pretty much as many as my PC can take. Nice one, Valve…
A bit of an aside, here.
I played through CoD4 at my university because they’ve bought a PC lab full of gaming machines and lots of free games for us to play on, and at that point, not playing them just seems rude.
I have to say that, having done so, I absolutely would not purchase the thing, as I’m simply not a big fan of multiplayer gaming, and the length of the singleplayer game can’t possibly justify the purchase price.
If the singleplayer element were released for £15, it *might* be worth it, but of course nobody’s daft enough to try and take that suggestion to the marketing department.
I don’t think that really relates to the discussion, but I’ll leave it in. PQDbLoS an’ that.
March 6th, 2008 at 3:08 am
Garth says:
The thing to keep in mind is how many people pirate games that they would never buy. I, for one, buy games I like. Do I download games? Absolutely. Why? Because I want to test them ahead of time – I’m tired of 10 minute demos, or demos that don’t even play like the final game does.
If you want to cut down on piracy, make your games worth buying. I’m sick and tired of this idea that games have to cost a tonne of money to do well, and require 150 man teams. That’s crap.
How many people did it take to make Deus Ex? Fourty? What suddenly made it so you have to double that number to make a game half as good?
March 6th, 2008 at 3:13 am
I’d happily donate £15 or so to Infinity Ward if they offered an option :)
March 6th, 2008 at 3:20 am
(ok, I’m slow and distracted but this is mostly in reference to the discussion of tv ratings about five posts up there)
I’m not up with the latest on digital boxes but for the most part I’m pretty sure they still use the same old survey methods with statistical extrapolation, and by a third party company like Nielsen. It goes about 1 box for 5-10000 homes. There’s also (hopefully) privacy laws in effect which mean you’re notified if your viewing is being surveyed via any remote method and you must give your permission (but this could be buried in license agreements on sign up). At any rate I don’t think dowloading a show has everyone up in arms in quite the same way downloading a game does. For the above reasons the impact is delayed in the stats and they can’t simply count the torrents and go “OMG lost sales!”, although they do survey that on occasion and speculate on the impact.
Regarding these torrent stats; I’m not sure about how torrents and trackers work really, but aren’t mininova a sort of a meta tracker search engine so what you’re getting is actually stats from several trackers at once there (plus their own). Isn’t each torrent listed seperately on each tracker but still forming part of the same ‘torrent’ of data? I think there might be a percentage of inflation, via counting the same leecher multiple times, in these stats. I could be completely wrong and misunderstand the whole thing though.
March 6th, 2008 at 3:25 am
The numbers are vaguely interesting, but of course, that really is just one site, which cross-indexes a bunch of other sites. And it’s public, too, which means you’re getting the casual pirates with a few slummers. Private trackers are generally the way to go if you do very much pirating – they’re more secure, faster, and often have a much superior selection/quality for their preferred focus. For example, Oink (which got raided by the US government and is now defunct) was a music pirate’s heaven with tons of obscure stuff in high quality formats. Look for music on Mininova or the Pirate Bay or whatever and you’ll mostly get discographies with low bitrates and improper tagging. And no guarantees of that much.
March 6th, 2008 at 4:29 am
TV studios have been known to have their shows ‘accidentally’ released to torrent before the premier to build buzz and to provide a data point for marketing strategies.
Maybe it’s down to this: people pirate because, for humans just as for many other animals, sharing information is a biological compulsion. We tell jokes; we gossip. Some go overboard.
So if you want to make money off of content, by all means give something to share (a demo). Make your relationship with the customer direct (you are the one ’sharing’ the game), and frequent (patches of copy-protected games only get cracked if the game is a hit). Sell something more than the software. In the US, the golden age of movie theaters came before the golden age of movies. The theaters themselves were the product: working-class palaces where the burdens of the day disappeared and the constraints on behavior loosened.
Whatever you do, don’t employ DRM or a distribution model that makes a legitimate copy woorth less to the consumer thann a pirated one. That is: don’t mess with my PC and don’t expect me to ever walk into a shop.
By the way, awesome graphic.
March 6th, 2008 at 5:25 am
Ya know what, it doesn’t matter what we think, or what our buddies think, whether those are lost sales, what percentage of them would have bought it, what percentage did purchase the game, what percentage will buy the game….the business suits that work for publishers who forecast sales and make decisions for development for the PC platform don’t care, all they know is that people are playing the games without paying for them. That’s it. This has directly affected the way games are developed on the PC platform and why we barely have exclusives anymore, especially exclusive FPS’s.
The platform is indeed changing, Relic is already putting advertising in their Asian markets, since their patch server dishes out multiple times more patches than units sold. More and more developers are going to have to do business in a new way, BF Heroes for instance, which isn’t what I’m excited for. I want BF3 and Crysis 2. All I know is, the more attention this gets, the more we are going to see changes in the platform, for better or for worse.
March 6th, 2008 at 5:36 am
Good that game publishers are not idiots like you that they will ignore 2 million sales of cod4 on pc and just give attention to the amount of copies pirated. also fyi, cod 5 is also coming to pc only after seeing the sale on cod4 on pc
March 6th, 2008 at 6:40 am
very interesting. i remember when quake 4 released there were over 4 million downloads. one thing i think pc proponents need to call to attention more, is that console games are pirited too. ps2 has a huge black market, and download problem, as does the og xbox. did a little research on the top ten games above from a console perspective. basically only 360/xbox for times sake. the 360 isnt even very hacked at this point either i dont think?
ass creed: 177
http://scrapetorrent.com/Search/index.php?search=xbox%20Assassin’s%20Creed&sort=seed&fz=&zs=&cat=
Frontlines: Fuel of War:1584/4461/4383 (#’s after slashes are from just searching “xbox”)
http://scrapetorrent.com/Search/index.php?search=xbox%20Frontlines:%20Fuel%20of%20War&sort=seed&fz=&zs=&cat=
http://scrapetorrent.com/Search/index.php?search=xbox%20360&sort=seed&fz=&zs=&cat=
Call of Duty 4: Modern Combat 800/12845
http://scrapetorrent.com/Search/index.php?search=xbox%20360&sort=seed&fz=&zs=&cat=
Dark Messiah of Might and Magic 447
Lost: Via Domus 484
http://scrapetorrent.com/Search/index.php?search=xbox%20Lost:%20Via%20Domus&sort=seed&fz=&zs=&cat=
Turning Point: Fall of Liberty 868
Sims 2 55
http://scrapetorrent.com/Search/index.php?search=xbox%20Sims%202&sort=seed&fz=&zs=&cat=
The Club 1441
http://scrapetorrent.com/Search/index.php?search=xbox%20The%20Club&sort=seed&fz=&zs=&cat=
Bioshock 543
http://scrapetorrent.com/Search/index.php?search=xbox%20Bioshock&sort=seed&fz=&zs=&cat=
PS2 piracy is still insane as well.
http://scrapetorrent.com/Search/index.php?search=ps2&sort=size&rd=&fz=&fp=
transformers 84383
transformers 84383
March 6th, 2008 at 6:59 am
Did some mainstream site link to this article?
Is that why I have all these idiots rationalizing their piracy on my screen?
March 6th, 2008 at 7:10 am
The good news: lots of people play PC games!
The bad news: lots of people don’t pay for the games!
The question shouldn’t be “how do we stop piracy?” It should be “how do we motivate people to pay for PC games?”
I wish I had an answer to that. But I will say that most PC games simply aren’t worth $50. There’s no way in hell I’d ever pay more than $20 for some bug-riddled, DRM-ladden shooter like Frontlines. But will lower prices lower piracy? Who knows. But PC games really needs to justify the $50 pricetags, especially in light of the inherent obstacles of PC gaming…
(The last game I bought new was The Orange Box — everything else is from eBay for $10 shipped to my door.)
March 6th, 2008 at 7:37 am
Well, you wouldn’t ship it to anyone else’s door, would you?
March 6th, 2008 at 7:48 am
Perceived value has a lot to do with it, yeah. Orange Box? Awesome value. CoD4? Not so much. It was a great single player experience but as much as I hear the multiplay was awesome I will refrain, partly because TF2 is so win.
March 6th, 2008 at 7:53 am
Ya know what, it doesn’t matter what we think, or what our buddies think, whether those are lost sales, what percentage of them would have bought it, what percentage did purchase the game, what percentage will buy the game….the business suits that work for publishers who forecast sales and make decisions for development for the PC platform don’t care, all they know is that people are playing the games without paying for them.
That’s right. Although I am not sure it’s (just) the suits – they also see what’s been sold. However, if I was a developer, I wouldn’t want people to play for free what I made to earn a living regardless of whether they would have bought it or not. The fact alone, isolated from all financial considerations, would annoy me enough to not want to make PC games anymore.
March 6th, 2008 at 8:25 am
Theory says:
Maybe it’s down to this: people pirate because, for humans just as for many other animals, sharing information is a biological compulsion.
This is the crux of the matter. It’s an evolutionary behaviour that has only recently become harmful with the creation of digital objects. We can’t shake it off.
Somebody above said that casual copying isn’t a valid defence because everyone knows about torrents. Perhaps everyone knows about them, but in his ivory tower that commenter forgets that that doesn’t automatically translate into people using them. Even nearly one million downloaded copies of COD4 is nothing compared to the audience that was exposed to the game.
Steam, as ever, is the way forward. You can share your games if you like, but only if you give full control of your account to the third party. It’s non-intrusive and reliable. Zero-day is knocked out automatically, patches are piss-easy, and if you actually use the platform you can provide far more value than any cracked download can. The only problem is people without the internet – and speaking pragmatically, they aren’t the issue here are they?
March 6th, 2008 at 8:36 am
“In some cases I suspect that the downloaders are getting games that they’re not sure about, and so download rather than buy. Can’t say for sure though. Interesting chart.”
@will: i do that, i play the game for a day to see if its worth the purchase.
why? because demo’s are shite. and on top of that, if i don’t like the game i just vaporize it and call it a day. if i like it i’ll buy it.
NFS: Prostreet: the series went downhill since most wanted, so i d/led it, played it, and deleted it on the same day. not worth the purchase or time.
STALKER: played it, deleted it
Oblivion: d/led, played, bought it and the expansion.
COD4: bought
Fallout1/2: bought, but had to download because i lost the wallet with the cd’s, i mean its somewhere within the scope of my ownership, i just don’t know where.
arcanum: d/led, bought
March 6th, 2008 at 8:47 am
A few things (also, sorry for the possible engrish):
-I think thepiratebay is bigger than mininova.
-Those numbers are not per day, as indicated, but the total downloads for that .torrent file in Mininova. Of course, as there is a lot of .torrents for each game, you have to multiply it to have the total downloads of the game.
-Yes, people is hilariously stupid downlading the broken AC game.
-I think most people download whatever game with a famous, known game. For example, Frontlines: Fuel of War, kind of popular now thanks to the previews, reviews, and word of mouth in forums. The funny thing is a game focused in multiplayer, they need a cdkey to play the multi!.
Some games have pirate servers, but not every game, the numbers are usually pretty small, and is hard to search servers and people to play with. Not worth it if you really want to play multiplayer.
-Sins isn’t there because the most downloaded torrent are from the most popular, mainstream games. You should see the list when a Need for Speed is released!. But usually it means “AAA action games”. Or average actions games like Turning Point, if there isn’t another better game in the same genre. The mainstream gamer isn’t interested in Sins of a Solar Empire (i think Sins will drop in the NPD list in two weeks, sorry, i also like the game).
-Also, gamers interested in games like Sins are usually more… older (more income), mature, hardcore gamers. That means, people with a bigger % to buy the game instead of downloading a pirate copy.
-CoD4 has been downloaded so much because is uber-popular, more in the casual, mainstream action-focused circles. The same reason the game has sold 1.5 million units only in pc, and 7 millions counting all the platforms.
-The number of pc gamers has not decreased, even counting only the legal copies. The problem in the last years is that companies now need to sell more copies to make even, because games are more expensive now to produce. Before you could make even with 200.000 copies, now you need 600.000. Before you made a game with 10 guys, now you need 50. Etc.
The pc crowd is feeling a bit small for the AAA games (or more exactly, for their high budget). Also, it doesn’t help the DRM, high requisites, expensive graphic cards, easiness of use of consoles, HD and online multiplayer in the actual consoles, etc etc.
-It would be nice to have a list or console games, to compare. In the last months i am seeing in Mininova lots of console games in the first positions, from ps2, psp, ds, and sometimes 360.
Is piracy a problem? Yes.
How much? Not the 1:1 ratio that companies repeat again and again. If piracy would impossible, CoD4 wouldn’t sell 1 million more. Perhaps 125.000-200.000 more.
People who download games in masse are cheap, they would waste their free time watching tv, or going out, or listening music or reading magazines, instead of playing pirated games. They won’t go out and buy videogames like crazy.
March 6th, 2008 at 8:53 am
KieronGillen says:
PirateBay isn’t bigger than Mininova. Check Alexa. Also, check numbers of leechers on their torrents versus mininovas.
KG
March 6th, 2008 at 9:00 am
“(patches of copy-protected games only get cracked if the game is a hit)”
That really isn’t so. It can take a little while, but if a game’s cracked once, it’s usually cracked every time it’s patched as well. And even if it isn’t, a mini-image usually offers similar functionality irrespective of patch number.
March 6th, 2008 at 9:04 am
Slim says:
Mininova isn’t a tracker, it’s a search engine that reads stats off lots of different trackers.
I don’t get why you’d use current leechers to stat, when the ’snatches’, ie complete downloads are also logged?
March 6th, 2008 at 9:06 am
Is anyone else surprised to see Age of Empire on the list ? I mean, as said before, you can find it pretty cheap in any sotre nowadays, and it’s been out for a while.. Or does the expansion thing mean that it’s got all the expansion packs when you download it “torrent-way” ?
Anyway, that kind of surprised me.
March 6th, 2008 at 9:11 am
To all the people defending pirates here in one way or the other:
1) There might be legitimate reasons for downloading torrents (allready pre-ordered, etc…). But that argument smacks of the old smokers argument “But my grandfather smokes 100 cigarettes a day and still lives, he’s 90 years old now”. Sure, there might be smokers who live long. But they’re few and far between. Most smokers die early of heart attacks, cancer or something else.
It’s the same with pirates. There might be people who are.. hmm.. let’s say “morally entitled” to download a pirated version of a game. But they’re the exception.
Some of the comments here read as if software pirates are a misunderstood and really nice bunch of people fighting against some kind of “V for Vendetta” style fascist government..
2) Should I ever meet anyone who’s got a pirated version of one of the games I’ve worked on, I’ll beat the living crap out of them, no questions asked.
EDIT
I just read the following comment:
My most favorite game of all time is Age of Empires II. I downloaded it in late 2007. It’s like my peggle for one-hour bouts of wall sieging. I found it at a local store brand new (GOLD EDITION) for Ten Bucks. And guess what? You’re damn right I bought that shizz! T’was a great game, and they deserved my cash.
Hate to break it to you: But buying a game for 10 bucks years after it’s release doesn’t help the developer in any way. Pirating a game at launch and paying for it three years later, when it’s in the bargain bin doesn’t make your pirated copy any more legit.
I’ll not go into any details about all the different retail stages of a pc game, that in itself would be enough material for a whole article. But as far as developers are concerned, you might just as well pirate the game, instead of buying it from the bargain bin.
The won’t see any money from budget label sales. At this point the original publisher has allready sold the license rights to the company distributing the budget version for a one-off fee. The developers usually don’t get any royalties for that.
If you want to make money of a game, you have to do so during the first few months. There are exceptions to this rule of courst. But they’re.. well. exceptions..
EDIT OF THE EDIT:
Ok, sorry. You pirated it in 2007, not at launch and then boght it from the bargain bin.. I guess that’s ok..
March 6th, 2008 at 9:35 am
To all the people defending pirates here in one way or the other:
Such as?
March 6th, 2008 at 9:53 am
Kieron Gillen says:
Other stuff for TurinTurin: I added up all the torrent totals on the front page of Mininova, as stated in the methodolgy. That’s not all the torrents, but it’s more than the top figure. Also, as stated, this is a snapshot of what’s happening right now – If I do it again, seeing the peaks as something is newly released, and how high they are will reveal itself. And while I concur Sins is more of a niche game, it’s a niche game which is selling RIGHT NOW. This is worth noting – all the reasons you describe can be true, but doesn’t change the fact piracy is lower.
As a PC site, I’m not particularly interested in the console version but – right now – the most pirated 360 game on Mininova has about 2K leechs. While the PC lowest torrent on the front page on the PC was 300 leechers, the 360 one is 6. I suspect you’re mistaken on this front.
Slim: I wanted a snapshot of what’s being pirated now rather than total ever. And, to be honest, was my first take on it. I suspect if I do it again, the methodology may change.
KG
March 6th, 2008 at 9:55 am
I am a pirate, and i wont deny it.
The biggest reason for my downloading games and the reason i dont even own a console, is that most games released these days are NOT worth their pricetag. But hell if im paying over 100$ (i live in norway, most games cost arount 500Kroner, thats 96$ with todays rates) for a game i pick up, realize within few minutes sucks and uninstall it never to play again.
Something that summarises most of the PC market these days. There are ofcourse the rare exceptions that still make it worth being a PC gamer outside MMOGS, but again, these are rare.
PC gaming today is a fucking hassle. I hate having to sort through my hundreds of CD’d just to find the one i need to start the game, not to mention taking good care of all the game manuals or jewelcases so you dont loose your CD-Key, when its not even required for the game to run (strictly speaking)
This is where steam comes in.. The last 10 games i bought and payed for, were all on steam. Steam is horrendously cheaper than buying it in my local game franchise. I get none of the hassle of having to remember my CD-Key, or finding the right CD for a game. And i can preload the game so it unlocks on release day.
March 6th, 2008 at 10:11 am
Fascinating Kieron and confirms what I have suspected for a while that the warez scene are generally the same type who go for the big name & FPS games often the so called uber PC fanboy or GPU geek (just look over at places like NV News games forum and they are playing Assassin’s Creed and posting screenshots from it to show who’s got the bigger e-penis).
I think other genres like The Sims, Sins or the witcher can get buy with lower piracy as the “fanboys” don’t buy into these games, they want to play the big titles that get the most press coverage (usually console titles) and so as bittorrent is one big popularity contest these kind of games are not downloaded as much.
I wonder what would happen if the FPS genre on the PC dried up would the pirates shift to the consoles & legally buy the games, or to other game genres on the PC, maybe even a mix both ??
March 6th, 2008 at 10:26 am
The biggest reason for my downloading games and the reason i dont even own a console, is that most games released these days are NOT worth their pricetag.
Ummhh… Simple solution: If you think the games aren’t worth the money, DON’T PLAY THEM!
Of course, 100$ for a pc game is a bit much. Though it makes me wonder why games are so expensive in Norway..
March 6th, 2008 at 10:38 am
@restricted3
I buy from Introversion also because they’re one of the few innovating and don’t put stupid DRM in. Look at Defcon: you buy, you download, you play, and they even send you a box if you want it.
Bad Example… Defcon was a blatant example of DRM working against a game, especially at release time.
Each time you load the game, it authenticates your key against the master key server – if that fails (i.e. because the server goes down) the game locks in demo mode.
The game generated some pretty hefty pre-release hype and the rush to the servers when the digital download was released meant their server crashed under the load. Nobody could play against each other.
March 6th, 2008 at 10:41 am
Just a note: every time a piracy discussion happens, someone or some group will take the “Moral High Ground” and submit an argument that reduces to: “any discussion of why or how piracy exists amounts to an endorsement of it.”
Whatever your personal opinion on the matter, piracy of PC games exists, and is widespread. Developers will cite figures that they work up themselves, or that they commission someone to produce. KG’s investigation falls along the same lines.Most studies seek to express piracy in monetary terms. Usually, they’ll do calculations that aren’t much different than here: COD4 has one million pirated copies through Mininova’s aggregator; multiply that by 4 to cover other sources, multiply that times $12.50 developer royalty, and voila`: 60 million dollars in lost revenue. If you use ’street price’, you can complain to your local legislator about a quarter-billion dollars STOLEN in less than four months.
But nobody believes those figures, because that’s not how pirates behave.
How do pirates behave? What makes them target one game and not another? Do pirates also buy games? What makes them decide to buy a game rather than rip it off?
These are the questions that matter, because, as the recording industry has shown, we’re not going to stop piracy any time soon.
So the game industry has to do what it’s been doing since the early ’80s: figure out what people will buy, and how they’ll buy it, and sell that.
March 6th, 2008 at 10:50 am
It’s easy to say “if they’re not worth the money, don’t play them” and, in general, I’d agree. But if there’s no demo (and demos are never guaranteed and not necessarily timely if they hit), or if the demo isn’t sufficient to make a decision (I’ve encountered so many bad demos), how do you find out whether they’re worth your money? Reviews are helpful, but they constitute a guarantee only that that person liked or disliked the game. Unless you’re that person, you’re still taking a risk. In most countries, that’s not a recoupable risk. And while there are far spendier products out there, $40-100 is not an insignificant chunk of change for many people.
With consoles, there’s a solution (at least in the US) – online infinite duration rental services let you try out any game at minimal financial risk. They can sometimes be inconvenient, but that’s a comparatively minor issue. Unfortunately, outside of the limited selection of services like Gametap and Metaboli, there’s no such option with PC games.
My own solution much of the time has been to simply wait and go for those bargain bin releases and ultra-deals on used software and the like. Or major sales, like my purchase of the Orange Box brand new for $25 on Black Friday. But apparently that doesn’t do the developers any good.
March 6th, 2008 at 10:54 am
Horus says:
I think the article was good, but the following comments were even better. It’s quite hilarious listening to people trying to defend themselves.
“It’s not worth $50″ “I wanted to use it as a demo”
You are thieves and sooner or later there will be a system that comes along that will stop you doing this completely. Publishers need to start investing trust in online distributors as its only them who can help their business.
March 6th, 2008 at 11:14 am
It’s all perspective. When I was a student, I played the odd pirate game here and there, although I still bought a large majority. Now that I’m a dev, I get apoplectic with rage at the thought of some jackass just casually ripping off years of my life’s work.
I’m rational enough to see the hypocrisy of that stance. I pirated when it suited me, and now that I make my living off software, I demand that others don’t. I recognise why people pirate, I don’t really blame them for it. It’s unproductive.
Developers, however, have the right to protect themselves. I happen to think the best way to do this is the aforementioned ’secure gaming’ involving either an online service (Steam) or some such. But it has to be seamless, it has to be as unobtrusive as possible, and it has to offer something to the player that they couldn’t get from a boxed copy.
I don’t think PC gaming is dead. I DO think that PC-only, AAA, retail-only development is pretty much dead and gone. It makes sense to port big games to PC if you’re developing for PS3 or 360, because the cost of porting the game will be recouped by the moderate PC sales, despite piracy. But you won’t see many blockbuster PC-only development from now on that isn’t an MMO or that isn’t secured online in some way.
IMO, of course.
March 6th, 2008 at 11:16 am
How do pirates behave? What makes them target one game and not another? Do pirates also buy games? What makes them decide to buy a game rather than rip it off?
Like old-skool pirates (yarrr!), internet pirates and cracking groups have set codes of operation which they follow, including
- Properly labelling games/music/films depending on what they are (cammed, advance releases, screeners, cracks, rips etc.)
- Buying their products (debatable, but someone has to get it somewhere)
- Ensuring any failed cracking jobs, malware and dodgy releases are removed from circulation (aka NUKED) as soon as possible (After all, it’s their reputation at stake).
and
- Not ripping off other groups work without credit (since most include subtle hints in components such as keygens, so they can’t get away with it)
Basically, like in the Caribbean, these rules are more guidelines, but most tend to follow them as the whole scene is about respect and reputation – How else are groups like Razor911 & Reloaded known worldwide?
The whole ‘lie’ perpetuated by the industry about keyloggers and viruses being spread is mostly FUD as bad word of mouth spreads just as fast thanks to sites like Mininova offering rating/comment systems – If people just download any torrents without checking the comments deserve what they get :)
March 6th, 2008 at 11:24 am
Thiefsie says:
You need to include console games in this to show that they are pirated a lot if not just as much as pc games, and would provide a somewhat nice view upon the whole consoles aren’t being pirated but pc are obliterated by piracy debate
March 6th, 2008 at 11:33 am
Kieron Gillen says:
Optimaximal: One thing introversion do is interesting. The hacked version works off one code or something. They’ve gone through a sequence of leaving it on, then turning it off after a bit. There’s a spike in people buying. They leave off for a bit, then turn on and repeat.
KG
March 6th, 2008 at 12:15 pm
cliffski says:
I love the way people buy a £200,000 house after a 2 hour a demo, and a £10,000 car after a one hour demo, but somehow asking them to buy a £29.95 video game after a one hour demo IS TEH FUCKING EVIL.
Most games have demos, and there are also reviews, screenshots and videos. And at the end of the day the games cost about as much as a takeaway pizza, garlic bread and a 2 litre bottle of coke.
Anyone who can afford to buy a PC that runs a triple A game is deluding themselves if they think they are justified in pirating a gem.
March 6th, 2008 at 12:20 pm
The problem is Mininova is only website and it exclusively deals with torrents, lets not discount other methods such as FTP/Rapidshare/Usenet (I may be missing other popular methods?). Console gamers tend to have their own private networks as well in my experience.
March 6th, 2008 at 12:26 pm
cliffski says:
casual games are mainly pirated through sites like rapidshare. they defintiely have a major piracy problem.
March 6th, 2008 at 12:29 pm
I wouldn’t buy a book unless it’s from my favorite author, or I could read the first chapter at least. Same shit.
March 6th, 2008 at 12:34 pm
I love the way people buy a £200,000 house after a 2 hour a demo, and a £10,000 car after a one hour demo
Really. Please show me the idiot who actually does this – the ‘2 hour demo’ of a house is only a small part of the buying process, same goes for a car.
March 6th, 2008 at 12:37 pm
Either UK software is insanely cheap or UK pizza is insanely expensive. I could eat pizza for probably a good week, week and a half straight on what a standard game costs over here. And pizza’s luxury food. If I were being sensible about my money, I could easily live for the better part of a month on that.
Demos aren’t as common as all that. When they exist, they’re not often just the full game with an hour’s time limit on it, outside of the indie community…that would probably work all right, but it’s not what’s done. More often it’s just the first level. Or the first couple of levels, if the levels are small. Not often enough to get a good sense of the game. Sometimes demos are actively misleading – Qt3 has a number of threads on games most everyone wound up loving but the demo made look like crap. Reviews aren’t necessarily reliable indicators of whether a game will appeal to you – if I listened to the reviews, I would never have bought nor played any of Koei’s Musou series of games, and I enjoy some of them quite a lot. Screenshots and videos have about as much relevance as stills and trailers have to movies. You may get some idea, but there’s plenty of stuff that doesn’t live up to the trailers and not a few that wind up being better than shoddy trailers.
As for house or car purchases…hey, if there were an easy way to get better pre-purchase information, I’d be all for it.
That’s why I’d like PC rentals.
March 6th, 2008 at 12:40 pm
Kieron Gillen says:
You’ll get a large pizza, garlic bread and coke for about 20 quid ($40) in the UK. That is, delivered. Cliffski was talking about luxury ordering rather than what you can live on. Generally speaking, Food is expensive in the UK compared to the US.
I don’t have much time for the expense argument either, especially from adults. When someone says they’ll wait until a game is twenty dollars, I just think that’s barely a round of drinks at a bar, y’know.
KG
March 6th, 2008 at 12:44 pm
Oh, and a really good example of the sort of demo that’s actually worthwhile? Spiderweb Software – their demos tend to be about a quarter of the overall game (with no actual features locked off, per se). That’s hours of gaming, more than enough to tell whether you like the game, and since they don’t corral portions of the basic gameplay experience or put any of it outside the scope of the demo, they’re hardly misleading.
But they’re the exception, not the rule.
March 6th, 2008 at 12:45 pm
Online distribution! Online distribution! My lazy cousin now buys his games because he can get them from Steam easier than pirating them. Compete with the hackers, and give cutomers easier access in a nice interface with reasonable prices and you’ll pull in a huge chunk of the downloaders. It’s not like these systems can’t be set up, the talent is out there! (try employing a few of the pirates to code for you).
March 6th, 2008 at 12:47 pm
Secure gaming is a myth.. it’ll never happen you can already get “steam server” spoofers and steam cracks. Wake up and smell the trail of destruction the music industry left behind, quit treating us all like bloody criminals, lower your prices and adapt your businesses because if you don’t you’ll lose.
Also for the idiot who said WoW has perfect copy protection, wake the hell up. 100’s of fake wow accounts are made daily, because credit card systems are so secure these days.. pish!. You can even play on hacked private servers, or indeed run your own local world and play the whole game, albeit alone.
March 6th, 2008 at 1:08 pm
I think Assassin’s Creed getting leaked like it did now is one of the best things that could happen to that game. The otherwise easily forgotten pc-version of an xbox game gets a lot of attention, just because of the simple fact that it can’t be played fully yet. You saw the exactly same thing happening for Bioshock, there was a non working release out a few days before the release, and thousands of frustrated pirates wanted to play it but couldn’t, so they ended up buying it instead.
I can tell you honestly that I both download and buy games. I simply can’t afford buying every game I want to try out, and most games gets played 2-3 hours before “shelved” (for example Crysis). If a game passes my 3hour trial, I’ll go to the store straight away and purchase the game in question. Recent games I’ve bought include Bioshock, Call of Duty4, The Orangebox and Audiosurf. I do however download close to every title that gets released on pc, without really feeling bad about it.
Maybe the game companies should start thinking in other lines of piracy protection and demos? What if games had a timer on them, if you play for more than 3 hours, you’re required to buy a code to unlock the game online, or something similar?
p.s And thx to the pirated copy of Assassin’s Creed, I’m definitely going to buy the game once it hits the stores.
March 6th, 2008 at 1:15 pm
Thing is, just because someone is seeding or leaching doesn’t mean they’re pirating as in ‘arr, give ur loots.’
I’ve used torrents a few times, and that was because I needed a copy of one of my purchased game discs that got damaged or wouldn’t work (I’m looking at you AvP2 and Doom3). I asked my friends locally first to see if they had it, and then extended my network of ‘friends’ to include the hundreds of thousands that can be found on torrent sites. I used my own CD key, of course.
So does that make me a contributor to the decline of all that is good and gamey? I certainly hope not, because if the situation arises I will be using torrents again for that same reason.
S’rsly though, anyone know why suddenly you’ll get an error about being unable to read a certain disc about halfway through the freaking install process? Arrr I say, ARRR!
March 6th, 2008 at 1:18 pm
The only way to beat piracy is to make it less convenient than acquiring the game legally, which in almost all cases means making it free. Battlefield Heroes is beating it, by being ad-supported, which I think will likely become more popular if that game is successful. Hell, it’s worked for TV for as long as it’s been around.
March 6th, 2008 at 1:20 pm
@AbyssUK
The fact that you can get private WoW servers or spoofed steam accounts does not detract from the fact that it’s probably the way forward for PC gaming. Even though some people go out of their way to crack iTunes encoding, it doesn’t mean it’s a failed model, it’s an absolutely stunningly successful one from a financial point of view. Ordinary people like and use that service in great numbers.
You CAN crack a 360 or PS3, yet you don’t see people abandoning those platforms just because piracy is possible.
Same thing with Steam and WoW.
March 6th, 2008 at 1:25 pm
nice sheath troll. pc gaming is death. pc piracy is rampant, etc
BS
WHAT ABOUT 360?… GUESS THERE IS NO PIRACY THERE. WAIT WATS THAT. MILLIONS OF CONSOLE LSRS DOWNLOADING XBOX 360 GAMES. WANA PLAY DEAD RISING 4 FREE? BUY A 360 ! CAPCOM MUST BE REALLY HAPPY WITH THAT
March 6th, 2008 at 1:29 pm
CdrJameson says:
Lovely idea KG, but I can’t help thinking there are flaws. Perhaps a snapshot is measuring a difference between supply and demand? Won’t a large, poorly seeded file have more downloaders at a given moment than a small, well seeded one? Most people who want Sins… for example may have already got it, as it’s well seeded.
March 6th, 2008 at 1:31 pm
@Nick
Firstly iTunes is evil, but yeah its successful BUT even it had to change its ways. Its nothing like it used to be when it started. It used to be Mac only for a start.. it had to become more accessible and easier to use.. it had to relax some of its sign up agreements and now even looks like its going to have to go DRM free or lose out to the other players now on the market.
Secondly, the playstation became popular because it could be hacked and because you could easily play pirate games on it (compared to the N64)… its only a household name because hackers pulled it to pieces! (The dreamcast lost out due to aggresive marketting and a lot of money being thrown around by sony). Same later with the PS2 and the XBOX, piracy is worse on console systems in my opinion because it normally requires 3rd parties to modify machines peddle games which means people profit from it! Which I think everybody here can agree with, profiting from piracy is very very wrong.
As people become more PC savvy it won’t matter what you throw at them they will find a nice easy way around it. So why waste the effort in trying, why waste the cost invovled.. makes no buisness sense in my eyes. BF Heroes is hopefully more the way the future of pc gaming is heading.. and not “secure gaming” crap, because everybody knows the suits in the industry will make it crap. i.e. pay per play or stats tracking (marketing data) or pay for updates or pay for beta tests or pay for demos (you get the idea)
Also the point that this snapshot is numerically meaningless is also very valid. A properly conducted report is needed really before you can start to make any hypothesises. Like a “million” lost sales of CoD4.. please this isn’t the daily mail.
March 6th, 2008 at 1:55 pm
Only idiots use mininova. It really is not a good snapshot for anything. Also why not take a look at the console games being downloaded and post those numbers? I am willing to bet COD4 is being downloaded more for xbox360 than it is for PC. It would be on a real private gaming torrent tracker, which is a better sampling of gamers and their pirate habits, not the public sewer that is mininova.
March 6th, 2008 at 2:44 pm
Although I do think the “analysis” in this piece is highly questionable, it is interesting to see how many comments it has gotten.
I’m not going to offer an analysis of the phenomenon, though.. ;)
March 6th, 2008 at 3:00 pm
dhex says:
if you wanted to do a wider survey, why concentrate on private trackers? that seems counterproductive.
i don’t think tying downloading digital content of any stripe to some kind of evolutionary drive to “share information” makes any sense, since willy-nilly sharing of “information” has never been a feature of any human society. (you share with family, with friends, and with allies, not just random people.)
a better explanation, i think, is this: digital media is less “real” than physical media. lots of people shoplift, to be sure, but there are barriers at play – legal barriers, physical barriers, and the threat of punishment. there are few if any such barriers with online trading. since the material is seen as less “real” than a physical copy of something, giving it to strangers (at no additional cost, unless one pays per the MB for their net connection) is a cost-free behavior.
this is why the MPAA’s attempts to tie downloading a movie into other forms of physical theft via their laughable pr campaigns fails so hard; it’s also why any attempt to 1:1 piracy with lost sales is also silly. beyond the mechanical arguments – not every d/l is going to someone who was going to buy your product –
however, what i don’t think can be ignored is stuff like mr. gillen mentioned above – drm tweaks that are followed by rapid sales upticks as those with downloaded copies are given a taste and thus enticed to buy through a rather ingenious carrot/stick maneuver. obviously, drm does work in many cases, though i don’t disagree that it is often more damaging to the installed, legitimate base than piracy efforts.
it is also a rhetorical technique to justify downloading media, of course, as well as a weird self-fulfilling prophecy. a good old fashioned fubar routine.
finally, cries of poverty confuse me greatly, but i am of the old school “can’t afford it? don’t buy it.” mindset that – if u.s. household savings and credit trends are to be believed – is a fairly small slice of the population. i am interested in why games in sweden or australia are so expensive – is it due to tariffs and taxes? that would be my guess, but i’d like to know more.
March 6th, 2008 at 3:18 pm
I actually think the cries of poverty argument is a little more than is being made out here. I don’t pirate games particularly, mostly because I don’t have time to do play excessive numbers of them so only play games I’m fairly sure I’ll like (reviews, ain’t they great?) – and so don’t mind stumping up cash for them.
But when people say “I pirate because I couldn’t afford it otherwise” I suspect that were piratical anvenues not open to them then they would simply not play it. The point is that pirating avenues are available and easy to use, with very, very, very little chance of any negative impact on the pirate. So then it becomes a case of “I can’t be arsed to buy the game, but it looked fairly entertaining” and the cost (of time) to the pirate is so negligible that the thinking becomes “I might as well see what it’s like then…”
I find it hard to decry that viewpoint, really, since it’s one I take towards music (bad person, I know) and it’s not denying the publisher a sale since the pirate wouldn’t buy the game anyway. Whether they should or shouldn’t be able to take advantage of the situation is a moot point, and you could argue that the entertainment they’re getting from the pirated game is morally wrong, since they didn’t stump up cash to get that fun. But I find it hard to be that critical. In a slightly idealistic way, you could argue that if someone pirates a game that they end up really loving, then they might be inspired to actually buy that developer’s next game, since they’ll know they’ll like it. It’s the do-libraries-hurt-authors? argument. Idealistic, I know. But it did work with me in a couple of cases with bands – downloaded one album, liked it, so bought the next (although didn’t buy the pirated album).
The answer seems to be Steam, although personally I like having a physical box on my shelf, combined with lower prices, which make people think “that’s not too much to pay for something mildly entertaining…”
March 6th, 2008 at 3:59 pm
Secondly, the playstation became popular because it could be hacked and because you could easily play pirate games on it.
No, really no. The playstation prospered because it had Tomb Raider, Wipeout, FFVII and so on, not because there was some widespread torrenting scene in 1995.
March 6th, 2008 at 4:02 pm
Alexander says:
I skipped all comments, boo me
On the subject of piracy I tend to take a simple stance; I discovered four days ago the game Evil Genius due to comments in an article on RPS. Scoured the amazon (international shipping is big no), didn’t score with only national retailers, moved over to torrent network and had the game within two hours. They failed to sell.
I would have paid for the game; I also pay for games on the steam network, because of instant delivery and (sometimes fair) pricing (us dollars < euros = I win). What bugs me, is that I rarely find games worth my money to say the least. With so many factors weighing on this decision, the most important is pricing, interesting game <10$ = win. Good game <20$ = win. Exceptional game <40$ = win. Brand is a factor, Valve can count on instant purchase. The worst thing is, there is exactly one game I know surpasses any sense in my system, which is the Metal Gear Solid series; for which solely I am seriously considering buying a PS3.
Otherwise, when marketing sparks my interest, I want to experience and confirm my expectations; if it fails I never buy. If my experience is rewarding = win for developer. For example, Pyro studios will see me buying the commandos pack simply for collector value and appreciation, and so forth.
March 6th, 2008 at 4:17 pm
@Alexander
Was about to say you could get Evil Genius on directtodrive, but it’s not there anymore. Damn industry, why don’t you want us buying your games?!
Though direct-to-drive is pretty dodgy, from what I can understand of their fine print there’s numerous ways in which I could lose my “privilege” to a game purchased on it.
—-
There is really no one solution that will stamp anything out, just like real life. When you’re talking about millions and millions of people, there will always be a degree of corruption. There’ll be individuals who’ll say, “Yes, that is worth the price they are asking, and I’m not paying”.
It’s like the old argument of whether it’s okay to steal bread or not to feed your starving family. On the one hand, the baker and the farmer apparently have enough excess food to be selling grain and bread so it’s okay. But why would they bother if /everyone/ (even the rich) stole? The whole thing would collapse and there would be a horrible food shortage, if everyone took what they wanted without paying.
The way it turns out, not everybody steals bread and the world keeps on turning. Okay, some people are starving, so it’s maybe not the best but… There’s enough wealth going around that enough people are able to buy the product, the producers and distibutors are thusly rewarded, and we see packed store-shelves giving us wonderful options to please the palate. There’s so much plenty it gives us diabetes! Yay!
If everyone stole games, then there wouldn’t be this big industry making shiny new games. Therefore, piracy is immoral. Piracy also isn’t going to kill the industry, unless the industry deserves to die. If the baker is selling dogshit instead of bread, there’ll be very few takers and he’ll go out of business.
So long as there are good games, there will be people who pay for them. Piracy is still a bad thing to do, people are being rewarded that much less for their hard work. If you want to encourage games you enjoy being made, you must buy them.
It’s really all the same argument. A moral person will pay for something if they can afford it, because they want that something to always be there. If you really like cinnamon rolls it makes no sense to shoot the baker, because you’d have to make your own damn cinnamon rolls.
I’ve bought all but one game I played in the past 12 months at least. The exception was a title that was never released in the U.S. and I couldn’t find on any import sites. I’ve since deleted it because I didn’t want to spare a DVD or the hard-drive space on it.
That said, if I didn’t have the income to get these things, I would’ve pirated. Yes, that’s wrong, but that’s how it is. I wouldn’t mug someone, or burglarize someone, or otherwise deprive them of the item I’m taking, but if I can’t afford something and I want it enough that’s what I would do and I’d be lying (also immoral) to say otherwise.
Everybody has that line. You might steal a drug if it would save your life. Then again some people rape because they want that badly enough. Moral subjectivity is shit, and it’s also kind of how the world works.
(edit) There is actually no way to stop theft is the key issue, at least, not in a world we’d want to live in. If we were all being monitored via webcam, I don’t mean just when playing I mean 24/7, then the second we played a game we didn’t buy (or fapped to pirated porn) we’d go to jail. It’s not enough to just shut down torrenting, that would only create an industry of pirate disc-burners passing games to people in folded-up newspapers on the street.
Keeping corruption down is essential to an industry. By and large people won’t make something if they never get rewarded for it. It’ll never, ever be stamped out completely in a society that’s even remotely free, however.
March 6th, 2008 at 5:11 pm
dhex says:
will – i feels ya on the music thing to some degree, but the big gap here is that there is no secondary markets for game makers. they don’t go on tour (outside of the more rockstar designers doing speaking gigs, i mean), or sell merchandise, or have other revenue streams to make up for rampant copying of their music.
But when people say “I pirate because I couldn’t afford it otherwise” I suspect that were piratical anvenues not open to them then they would simply not play it.
this is doubtlessly true in some cases, but i don’t think it can be extended to all cases by any means. i think it’s more like “i don’t want to pay for this” rather than “i can’t pay for this.”
edit:
If the baker is selling dogshit instead of bread, there’ll be very few takers and he’ll go out of business.
while the quality angle does play a part, there’s another aspect missing – the better comparison would be “if everyone could get bread for free (i.e. no immediate cost to themselves) would anyone pay for it?”
March 6th, 2008 at 5:12 pm
So does that make me a contributor to the decline of all that is good and gamey? I certainly hope not, because if the situation arises I will be using torrents again for that same reason.
There, sir, is the grey area… You have purchased the game (more specifically, the right to play it and a key-code – the disc is merely a distribution method).
However, when you think about it, its the dealer/user drug analogy – By downloading the game to replace some damaged media you are just the ‘user’.
Consider, however, that in theory you could be sharing a portion with someone else, as very few, if any, torrent clients let you lock off the upload (100% leeching). This person might just be in it for the piracy and never intends to pay a bean. You have now become the ‘dealer’ in the equation, thus you are in the wrong.
The whole concept of ’sharing’ means that one person is always giving it to someone else…
March 6th, 2008 at 5:24 pm
i am interested in why games in sweden or australia are so expensive – is it due to tariffs and taxes? that would be my guess, but i’d like to know more.
Don’t know sweden, but Aus it’s pretty much economies of scale plain and simple. Taken over twenty years of cost of living compared to other developed countries the vague sense I have is it’s not too far out of whack though. We pay more for some things, less for others. It hurts more lately because other gadgets are starting to come in cheap and the dollar is way up.
Regarding the ‘intangibility of data’ argument; I can’t really dismiss it entirely, but there’s another aspect I always have to stress when things like that are said. For generations now we’ve gotten stuff for nothing. Radio and TV were free; movies, music and entertainments of all sorts came over the air and were as natural as the scenery. Sure there were economics behind it all but they were invisible. Hardly anyone worried about it and no one was encouraged to worry about it who didn’t have to (I’d go so far as to say it was and is actively hidden). The internet has become an extension of this and no one should be in the least surprised that it forms part of the same moral landscape in the minds of everyday users as it becomes part of the mainstream, even though it is technically and practically different. Ok so the ground for this problem was laid by a dilligent culture of hackers over the last few decades (and indeed they are in part the remnants and progeny of the very ideals and technology that gave us PCs and the internet in the first place). But taking the big stick to the kids for not being economically moral like their parents never had to be isn’t really going to help much, not without some sort of economic glasnost from the industry at least.
March 6th, 2008 at 5:33 pm
One angle that always seems unduly neglected in the piracy analysis I’ve noticed is the demographic breakdown of who is doing it– I’m thinking by age (though I’m sure such numbers are hard to come up with).
I’d guess that teenagers (and younger) and college students are much if not most of it. “Cries of poverty” are probably pretty true for those not financially independent, but also in this age group there’d generally be insufficient maturity to refrain on principle. Just speculation on my part, but with the combination of those two factors you’ve got a problem that’s pretty much never going away.
I used to pirate but nowadays I can’t help but think if I do it I’m helping in the decline of industry willingness to make games for the PC market as opposed to consoles. Oh, stealing is wrong too I guess, but honestly this is the thought that directs me. I’m well past the age group I brought up– would a typical 16- or 18-year-old care about any of that? (Whippersnappers!)
I will do it for older games if I can’t find them anywhere (Alpha Centauri, original Sam & Max and other LucasArts are some I’ve done. I’m going to have to do it for Fallout 2 sometime because I lost my CD).
March 6th, 2008 at 6:06 pm
I know when I was young I couldn’t command the money to actually buy games. I was fortunate that back then you could rent PC games, and that once rented it was pretty much a given that you could back things up and have it for as long as you wanted. That’s probably why you can no longer rent PC games. Oops.
I’m glad that today’s generation of kids can just steal games, because otherwise households that don’t value games (the parents being gamers), will not have PC gamer kids and the industry will shrink every year.
I think that’s really it right there. Parents buy a console for a few hundred bucks, and then the kids can rent a game for about ten bucks every once and awhile so they just shut about it. Non-gamer parents have way more time on their hands to pump out kids, so this is the main segment that has kids who get addicted to console games and so it goes.
Sure that household will have a PC, but they won’t budget a couple hundred bucks a month for PC games to feed the habit.
If everyone steals, everyone loses, therefore it is immoral to pirate. However, you have to get people hooked on the junk or they won’t come back to buy it.
Kids have no source of income anymore, paper routes are all done by college students with cars, and nobody wants your shitty lemonaide. I know for a fact that girl scout troops get about 6% of the proceeds from going out in the cold and rain and selling cookies, and I doubt the kids get one red cent of it. They must either beg their parents to rent a console game whenever they get to Blockbuster, or they pirate it.
I really see no other way that anyone under the age of 20 or without a job or social security, and without a gamer parent, could get their hands on a PC game. Then again that’s a lot of ‘ifs’, so I’m not saying it’ll die without piracy. Wouldn’t do that much better in my opinion.
When you consider how many games come out that people /might/ like, it’s kind of expecting too much for them to buy every one of them. That’s what, a thousand USD every month, at least? That’s kind of beyond the reach of most customers!
They’re going to choose a small portion of games they might otherwise buy to actually purchase. Whether or not they pirate the rest, does not matter. It doesn’t matter(edit: well, they may be providing bandwidth to a torrent, but hardcore pirates use different torrents anyway, supposedly). You can’t squeeze blood from a turnip as they say.
(edit: Okay, so WoW sold like 20 million copies, supposedly, but they’re actually cheaper in other countries where they couldn’t otherwise afford it! WoW is kind of impossible to pirate, you can’t connect to the official servers and interact with their huge huge population. I still didn’t buy it, and I never pirated it either. Making a game nigh-impossible to pirate doesn’t mean everyone with the hardware to run it will buy it. I think the starforce camp likes to believe so, and when someone’s poured 5 years of their life into developing a game I could see them deluding themselves into believing it)
March 6th, 2008 at 6:21 pm
http://www.gamasutra.com/php-bin/news_index.php?story=17744
…why I love these guys.
I used to download games more like an addiction to keep my connection ‘occupied’ until steam came to surface, and of course valve’s games.
March 6th, 2008 at 6:48 pm
Should I ever meet anyone who’s got a pirated version of one of the games I’ve worked on, I’ll beat the living crap out of them, no questions asked.
Seriously? Why? Frequently, one finds irrationally angry opinions from developers incensed that piracy even exists. Poor artists, shaking their fists at the philistine hordes. I don’t find it very credible.
Also -
I don’t really care about the ethics of piracy, and people’s reasons for doing it or damning it. The solution, as many previous comments have outlined, is to provide Paying Gamers with value beyond that which is available from torrents. A publisher can do this via creative use of the same global high-speed computer network that allows torrents to exist in the first place.
Publishers who provide this value will thrive, publishers who do not will fail. The sky will not fall because people copy games.
March 6th, 2008 at 8:15 pm
http://www.gamasutra.com/php-bin/news_index.php?story=17350
Reflexive’s director of marketing Russell Carroll
“Casual Games and Piracy: The Truth [Just how rampant is piracy in PC casual gaming? In a startling instalment of his regular Gamasutra column, Reflexive's director of marketing Russell Carroll (Wik, Ricochet) reveals the 92% piracy rate for one of his company's games, and what worked (and didn't work) when they tried to fix it.]
Quote:
Fixing The Holes – The Results
Below are the results of Reflexive.com sales and downloads immediately following each update:
Fix 1 – Existing Exploits & Keygens made obsolete – Sales up 70%, Downloads down 33%
Fix 2 – Existing Keygens made obsolete – Sales down slightly, Downloads flat
Fix 3 – Existing Cracks made obsolete – Sales flat, Downloads flat
Fix 4 – Keygens made game-specific – Sales up 13%, Downloads down 16% (note: fix made after the release of Ricochet Infinity)
From the results above, it seems clear that eliminating piracy through a stronger DRM can result in significantly increased sales – but sometimes it can have no benefit at all. So what does that mean for the question about whether a pirated copy means a lost sale? The decreases in downloads may provide a clue to that
As we believe that we are decreasing the number of pirates downloading the game with our DRM fixes, combining the increased sales number together with the decreased downloads, we find 1 additional sale for every 1,000 less pirated downloads. Put another way, for every 1,000 pirated copies we eliminated, we created 1 additional sale.
Though many of the pirates may be simply shifting to another source of games for their illegal activities, the number is nonetheless striking and poignant. The sales to download ratio found on Reflexive implies that a pirated copy is more similar to the loss of a download (a poorly converting one!) than the loss of a sale.
Though that doesn’t make a 92% piracy rate of one of our banner products any less distressing, knowing that eliminating 50,000 pirated copies might only produce 50 additional legal copies does help put things in perspective.”
“
March 6th, 2008 at 8:37 pm
What seems to be missing from a lot of these rationaliztions of piracy is a little something we like to call “responsibilty” I don’t think anyone who pirates really gets it. even in the cases of old games.
Lets put this into a real world example. Lets say you work for company B, and you spend X amount of time making a product. could be an hour, could be 3 years, it honestly does not matter. you still expect to be compensated for it. You, for some crazy reason, want to be paid for your work. the nerve of some people!
Now along come customer C, he says “hey, here is a product i might like. i dunno. maybe. I’m going to take it! and i’m going to use it. and i’m not paying for the right to use it, or own it, or anything. if i dont llike it, i’m going to throw it away, no harm done. if i do like it, maybe i’ll pay for it, but only when it’s cheaper, or maybe not at all, because i have already used it.”
so, your company B does not make any money from that customer, and comes to you and says “we didnt get any/enough money from the product you made. we will not pay you for the X amount of time you already put into the product. but we still want you to make this product.”
would you be mad? you just spent time/effort making something that you will never get paid for
some people will say ‘then they should make the product worthwhile’ but you’re forgetting that you still used the product! you still got some amount of entertainment/use out of that persons work, but are not paying for it.
some have rationalized that there are good games out there no longer in print, and so that’s why they pirate. say you worked on fallout 2, which was an amazing game with 20-40 hours of play in it (if you took your time) would you think you deserved to be paid for it if people were still selling it 10 years after release? blizzard still gets paid for diablo and starcraft, why shouldn’t the Fallout devs?
how about if you lost your cd key? take another example, books. if you lose a book, or throw it away, what gives you the right to take a book from barnes and nobles, just so you can have the title in your collection again? you’d be arrested.
then there’s the thought that games shouldn’t be expensive to make, which is absolute crap. try and ask ubisoft how much assassin’s creed cost to make. or take 2 (irrational) how much Bioshock cost. both were well into the millions. we gamers are a very fickle crowd today. if bioshock did not have the U3 engine behind it (at least a million dollar investment) with all it’s pretty water effects and shadows and atmosphere, no one would have liked it. same with any AAA game today. the reason why we want to play these games is because someone somewhere spent a lot of time, money, and effort on them. so devs are spending more money to make bigger games because that’s what we as gamers are demanding. ‘bioshock, but better! CoD4, but bigger! assassins creed, but prettier’ and that’s why stardock can get away with not DRMs, cause the gamers they appeal to (as said earlier) don’t care about the latest greatest bestest graphics, and they recognize that they have a responsibility to pay for the entertainment that they receive.
but if you do care about the latest greatest graphics, why do you punish the devs by not paying for them? if you arent sure about a game, dont buy it till you play a demo. if you think the demo isnt good enough, show it to publishers and devs by not buying or playing the game.
it constantly boggles my mind to hear people are willing to pay 10.50 for 2 hours of mediocre to just plain awful cinema (that’s 5.25 an hour, for those who’re counting) but cant be bothered to pay 50$ for 15 hours of great interactive fun (that’s 3.33 an hour) and dont tell me that these people are downloading the newest movies as well, cause i dont know a single person who complains about a bad video game who is willing to watch a shaky cam capture of “i am legend” or “transformers” just to save 10$
responsibility guys. you gotta learn it sometime.
March 6th, 2008 at 8:51 pm
I know this doesn’t answer bayani’s point exactly, and it isn’t intended to, but as an abstract aside I just thought I’d throw this in:
You’re an author who spends ten years of your life writing your novel, your masterwork, the greatest achievement of your life, and then thousands of people get to enjoy it without paying you a thing. They went to libraries.
Are libraries a good thing? Yes, obviously. Should authors get paid? Yes, obviously. Somehow the circle gets squared.
March 6th, 2008 at 9:11 pm
You are thieves and sooner or later there will be a system that comes along that will stop you doing this completely.
“God himself could not sink this ship!!!”
Elsewhere…
how about if you lost your cd key? take another example, books. if you lose a book, or throw it away, what gives you the right to take a book from barnes and nobles, just so you can have the title in your collection again? you’d be arrested.
Ironically, you’ve zeroed in on probably the only scenario where ’stealing’ data is more acceptable than stealing a physical product. A person with a misplaced CD key or a damaged disc (an inevitability when one has to constantly cart the disc in and out of the drive thanks to disc-in-tray requirements) has paid for the game. They disadvantage and deprive no-one by bypassing the measures which prevent them from playing the game they own. The idea that they should have to pay 50-90 bucks all over again because they happened to be the collateral damage of a company’s anti-piracy measures is as predatory and morally unacceptable as the pirates’ view that they shouldn’t have to pay for someone’s hard work. That the former view is backed up by law while the latter isn’t, is neither here nor there (unless one’s moral code is derived from local laws, in which case one might want to see a psychiatrist…)
March 6th, 2008 at 9:18 pm
@ general peeps
The profit-margin stuff doesn’t count for AAA titles. Halo 3, for instance, cost (depending on where you look) anywhere from 30-60 million. The high end of that includes marketing and everything else. The game pulled in over 100 million more than that on the first day of sales alone. Granted, that’s not all profit, but that’s more than enough to recover production costs with some profit, and subsequent sales provide almost pure profit. Bioshock I can’t find stats for (at work, anyway), but I’d wager it too brought in more than it cost.
I’m not disagreeing with your sentiment, just the chosen argument.
@Optimaximal
I hadn’t considered that side of the argument, interesting.
For the sake of this question, I wish to assume two things. Feel free to call them out if you don’t agree.
1) The torrent creator is *only* distributing the game assets, not CDKeys, cracks, etc. Just the data from the discs.
2) The torrent was put out for archival/transfer from one location to the other/other legitimate purpose. The intention is to make the assets available (but not the component required to use them).
To your argument, now that the torrent is out, a devious cur gets his hands on it and decides to leech with the intent of doing bad things. This wasn’t the idea of the torrent creator, of course, but since the data was no longer under his direct control, someone saw an opening to do something bad, and did it.
The torrent originator and myself are using it for back-up purposes (arr nerds). Our physical media is still intact, but corrupted/decayed/no longer in print and we want to use the digital copy. What is the difference between me getting a copy of the game from the internet and borrowing a friend’s disc, if the disc is only the distribution method? Vulnerabilities in the chain of custody exist in either situation, but people don’t decry game-borrowing as a revenue killer and bane of all things gamey.
ARR I have to go, hate to cut this short, be back at it in a bit.
March 6th, 2008 at 9:56 pm
@James T
Good point, though I would point out that if you really enjoyed a game, why would you not take care to ensure the disc was protected while out of the drive, and make a copy of the cd key to avoid loss? i know accidents happen, but that isn’t the devs/publishers fault. i.e. if i were to accidentally drop my tv down the stairs, i would have to buy another one from where ever. Why is it so different with software? it’s a product just the same, and if i don’t take proper care of the product, what right do i have to get an illegal copy of it, just so i dont have to pay for my irresponsibility?
DRMs are another issue entirely, and i suspect the main problems lies with the fact that there are very few devs that test their DRMs while making the game.i may be mistaken, but i get the impression that most DRMs are tacked on when the game ships, so the devs dont have to deal with it while beta testing. if they did build the DRM with the game, there wouldn’t be as many problems. but i agree that DRMs should not prevent/disrupt/make difficult the game experience of legal users. (yay for steam!)
@Will Tomas
I am completely in agreement that libraries are a great thing, my Robert Jordan fix wouldn’t have happened otherwise 20 years ago (back when i had to walk 10 miles to school, in the snow, uphill, both ways! where’s my dentures…) however, as i saw in another forum thread about piracy, libraries do not have 100’s or 1000’s of copies to give out at the same instance. at most they’ll have 10 copies of 1 title, which means in any 2 week period only 10 people have access to that author’s lifework, not 100,000 a day. and when the 2 week period is done, whomever has loaned out the book has to give it back, whereas a dl’d game doesn’t get returned to it’s owner/lender. it’s still in the permanent collection of the downloader. that’s the tradeoff with libraries, yes you get to read it for free, but it can’t sit on your shelf for 10 years waiting for you to get around to reading it again.
@Tak
My question would be why, if you are transferring/archiving data, are you putting it into public domain as a torrent? that would be like leaving your garage door open, with keys in your car, and a big sign that says “free car!” and expecting no one to take it. just about every software EULA states that you and only you have purchased the right to use the software. not only does it not give you the right, but, and i may be mistaken, i suspect it specifically denies you the right to distribute it in any way. i doubt that most devs/publishers would care if you made a backup copy (DRM software issues aside) but i suspect that they may have something to say if you were to throw it onto mininova and then try to say “i was only putting it up there to archive it!” that’s what shelves and 300gb hard drives are for.
as for game borrowing, i dont know that that’s an issue either. if my friend is borrowing Fallout, i can’t play it while he has it, and i’m not going to let him keep it, cause that was a freaking awesome game. borrowing would probably increase sales in a lot of respects, as most modern games are putting a MP component in, and if i wanna play with my friends, i gotta get a copy too.
as i typed this i began to realize that i’m getting way too involved with this. I’m sorry if i come across as rabid about this. i do understand piracy is not going to stop, that there are good reasons for torrents, and that i sound very much like those despised blank-faced corporate suit whores, whose only purpose in life is to suck the fun out of everything. however, it rankles me to hear any argument that justifies taking some ones work without paying for it. no one would accept that if it happened to them, but people seem perfectly willing to rationalize it when they do it to others.
March 6th, 2008 at 11:16 pm
@Will Tomas
Great points! What makes it okey to get books (that some person have devoted many years of his life for) from the library while it’s not okey to get games from the greatest library of them all: the internet? The local libraries in my city even rent out some older games, but the selection is very limited.
@bayani
That’s the best part of torrents and piracy, you’re getting an exact copy of something else, so you’re not stealing anything but “cloning” it. In my country you can also extend your rental using an online service, until someone else actually is in need of your book / movie / cd / game. The thing with libraries is just that they are becoming more and more useless, because everything you could want from them can be found much easier and more conveniently on the internet.
I also find it silly how there’s this double morale going on where it’s okey to download music and tv-series, but not okey to download games. I doubt there are many persons browsing RPS that haven’t downloaded a single pirated song in their lives. Hell, where I come from it’s even illegal to convert your legally bought CD’s to mp3’s and put them on your mp3-player. We are basically criminalizing most of our country while trying to fight piracy, that should and could be turned into something positive.
Is the simple answer to piracy going to be advertising? With enough advertisements in games, the advertisers and the companies could probably actually gain from piracy.
March 6th, 2008 at 11:24 pm
Intellectual property is still property, and pretending that no harm is done because you’re merely cloning the data is also disingenuous.
March 7th, 2008 at 12:07 am
@eoy
That’s the best part of torrents and piracy, you’re getting an exact copy of something else, so you’re not stealing anything but “cloning” it
you are stealing. you are. period. you cannot think that you arn’t, and you must get it through your head that you. are. stealing. . the fact is that you are using someone else’s work without paying them that is stealing. it makes it even worse that it is an exact copy actually. if it were an inferior copy, then at the very least you are not getting as good of a quality product as the paying customers are.
as for music and tv? i never said it was okay. that is stealing too. if you tape a song off the radio, fine. if you record your local tv broadcast, great. but dl’ing full albums, or the dvd series? just as bad. people put work into those, and you cant be bothered to pay them for it. that is stealing.
also, as for in game advertising, it looks like it is going that way. but how often do you want to see that toyota ad while waiting for the instance to load in WoW? or that unskippable 30 sec commercial for pepsi that pops up every 15 minutes you play? looking forward to that… yessir… ad supported gaming. gonna love that more than i love DRMs… /sarcasm
March 7th, 2008 at 12:18 am
grindking says:
I don’t think you can entirely blame the pirating on the consumers themselves. I am tired of problems in the newer games nowadays. Just today I come home from getting Army of Two (brand new), only to find out it doesn’t even support system link at all. xbox.com claims it does and everywhere else on the internet claims it does, yet EA themselves told me over the phone that both people have to have xbl accounts and be online to play *offline* system link.
There is no excuse for this type of crap happening in games and with false advertising today. I blame the devs for not giving us MORE and instead rehashing the same boring ideas and LEAVING OPTIONS out of games that were in OLDER generations of the games.
March 7th, 2008 at 12:22 am
Heh, I appended my previous post with examples of when I would pirate (out-print-games; games I once owned but lost) without rationalizing it actually. bayani is right in the strictest sense, that to do this is not taking responsibility for one’s actions (actually I lent out my Fallout 2 CD and it would be a pain to try and get it back). It’s hypocritical too, I’ll add. I actually made no argument, just put it out there (and thanks for the response).
The way any given internet goon thinks about this as an abstract economic or moral problem may or may not have anything to do with their actual behavior. It’s a point I was making about the intractability of piracy (um… on purpose! really!). Again, not to justify it, but most people actually do avoid taking responsibility for their actions when it’s the easier alternative, and it’s so very easy in this case. (I do think about it and limit it, for what it’s worth.)
We can argue about morality and justifications all we want, but piracy’s out there and a fact of life. It was around before the internet, when I got cracked C64 games from school friends. I find it more interesting to consider the nature of it and what it’s going to do to the industry– Help kill PC gaming? Distort it for the worse? I’d like to see more study (even this little casual one was interesting, as well as the posts) so we can maybe find out, and maybe the industry can deal with it intelligently and minimize the damage.
March 7th, 2008 at 12:23 am
Geez these arguments frustrate. All they do is go round and round in circles, preventing any solution from actually being found. The digital revolution is not unlike the industrial revolution, the latter brought new economic models, and so does the digital one. Stop fighting to maintain the old one and lets find and support new ones that work for the consumer AND for the developer. Piracy is a reality and mostly I feel that the anti-consumer attitude of industry contributes largely to the problem. Yes people need to take personal responsibility, but playing some morally-just blame game doesn’t freaking help. Casting pirates as bank robbers doesn’t freaking help either.
Note to developers – stop HATING your customers and start BUILDING a relationship that serves you both rather than just your greed. A little greed is necessary, you need to feed your families and pay for nice things like staff, but don’t go after the golden egg in spite of your most valuable resource, your fans!
EDIT: As an aside. The spirit of any creative endeavour is in fact harmed by the need to commercialise it. A game is made to be played, Music is meant to be listened to, Movies and TV are meant to be watched. ANYTHING that hinders those purposes (i.e. cost, regional restrictions, etc.) is actually a bad thing. I realise that people need to get paid for their work, but what’s the point of making something that doesn’t get used for what it was made for. Surely a game developer desires people to play their game, and with that desire in mind, piracy is awesome! If you can somehow detach your economic model from your content (i.e. services based) then piracy can be the best thing since sliced bread. Since piracy works better and more efficiently as distribution model the more popular something is. Just a thought.
March 7th, 2008 at 12:49 am
in respose to the libraries thing, the libraries themselves pay for the books and incur extra charges, with presumably the same percentage of royalties to the author. the same with dvd rental, blockbuster and the like pay a lot more for their rental dvds than you would buying them retail.
EDIT – realised i hadn’t actually mentioned piracy. tried it once, it made me feel all icky and sordid, i buy my games, music and dvds, if i can’t afford them i just don’t buy the damn things.
this view of stuff is probably due to me not having a computer until a couple of years ago and not having the internet until midway through last year, i simply became used to actually having to own, rent or borrow to actually experience anything.
March 7th, 2008 at 1:39 am
@grindking
Oh, i understand devs pulling crap. the system link fiasco with army of two is a good example. however, i am forced to point out that just because the game isnt exactly what you expected isnt an excuse to pirate. the argument that ‘i didnt like it, therefore i shouldnt have to pay for it’ is a bit of a fallacy in this context. it’s like going into a supermarket, picking up a candy bar and taking a big bite out of it, swallowing, then saying ‘i dont like how this tastes, i’m not paying for it.’ you’ve used a ‘consumable’ product, you need to pay for it. the entertainment in a game is usually limited to the end of a game. if you used (consumed) any portion that is beyond what the devs have given out for free (demos etc) you should be required to pay for it.
in the case of army for two, it may be a bit different, as i cannot find a pic of the box requirements, but i suspect that if you look at it (again, not sure, so correct me if i’m wrong) you’ll find in very small print that xbl gold accounts are req’d for system link play, otherwise i’d say they are open to a class action lawsuit for misadvertising.
ultimately though, i have to disagree with the initial statement. Piracy is the consumers fault. Just because the dev didn’t put X,Y, or Z feature in “my fav game evar” doesn’t mean i have the automatic right to spread it around to whomever i want, nor does it mean i dont have to pay for it. it’s our right as consumers to refuse to purchase a product. devs dont force us to buy them. it’s our choice to pirate something. devs dont put it out there themselves. someone somewhere has to make the active choice to throw it out there, and others have to make the active choice to dl it. If you want a game that has all the features you want, you’ll need to make it yourself, as very few devs can or even want to please everyone.
@Benjamin Barker
I would love to see an actual report, done properly (scientific method or whatnot) on the effects of piracy on the game industry. i hope it didn’t sound like i was attacking you or any one specifically. the rationalizations are what bug me, that and the naysayers who believe that it is “victim-less”. No one would ever think of saying that they shouldn’t get paid for a product they produce, that others really want to buy. rational people wouldn’t run off with a dvd player without paying, nor do they steal a car just off the factory line. they understand that someone worked on it, and are willing to pay for that work. but somehow people get the idea that just because a game is not physically in their hands, they don’t have to pay for it.
wow… i’m a regular essayist now. sorry for the long winded posts. i am enjoying the debate, though, for what that’s worth.
March 7th, 2008 at 1:48 am
to Bayani:
I disagree with your comparison. We (myself and the other people who bought the game) are the only ones licensed to use the material. It would be more like having a car that I share with someone else. We each have our own key and license. Bad people can come along and do bad things, yes, but only slightly more so than if one person had a car and the key. Even that doesn’t work though, because the ‘car’ in the case of torrents isn’t being shared, it’s being duplicated 100%.
I’m not trying to argue that pirating software is good, by any means. What I’m leaning more towards is are the torrents themselves very bad things(tm)? I don’t think they are. I DO think, however, that current DRM systems (securom and cd-keys) are too easily circumvented and too clunky for how ineffective they are. With a more secure system, anyone can still get access to the file they need, but people who grab it without the proper license will have no use for it (unless they really like filling hard disks). What is that more secure solution? That’s the million dollar question.
This is why Steam is great, IMO. If all else fails, the files that games use can be put out over a torrent. I can grab them and use them with Steam just as well as I could download them over the Steam servers. Of course, given that Steam is entirely digital, there really shouldn’t (hopefully) come a time when the files aren’t available from Valve themselves.
I take as much issue with the ‘making available = pirate’ argument (look up the RIAA legal campaign if you’re not familiar with it) as the ‘I didn’t want to pay for it = permission to pirate’ argument. By making the material available to your own use or the use of other licensed users, you are not, in my mind, doing a bad thing. A new thing? Yes. A thing that we may not be entirely technically able to keep secure at the moment? Yes. But it should evolve into something more secure as long as we don’t kill it now in the hopes of getting a few more sales.
And I too would like to see a more formal study done on the volume of pirating software, more so than the one put out on Gamasutra. For all we know, Christmas time could be responsible for those sales spikes. Correlation is not causation and all that. Good start, but it needs to go further. EDIT: (I may well go further, and they’re just not sharing, or I forgot the article :p been a while since I’ve read it)
March 7th, 2008 at 2:57 am
On the piracy of old games: I absolutely agree that just because a game came out ten years ago doesn’t mean that the developer doesn’t deserve to be paid for it. But the thing is, it has to be in print and available for purchase new or by legal download for that to happen. And there are literally thousands of games that’s no longer true for. I want to pay for System Shock 2. Care to find me a direct sale copy where the developer will actually receive a portion of the proceeds? How about Star Saga (a late 1980s space exploration game that used a board and booklets for most of the gameplay, with a computer program adjudicating action outcome)? I can’t even find that for sale on eBay! How about Microprose’s Darklands, or Sid Meier’s Covert Action? The Ishar trilogy. Emperor of the Fading Suns. The Dungeon Keeper expansion. You’re not going to be able to pay the developer for any of those. It’s simply not possible.
And I wish it were otherwise. In particular, I wish that ESA members who’re so aggressive about takedowns of their games would provide their own source, because it’s not that I want to play these games for free (though it doesn’t hurt), it’s that I want to play them at all.
March 7th, 2008 at 3:17 am
Piracy is certainly immoral, simply because if everyone did it the impact would be highly undesirable for all of us. There’d be no games industry without people buying games and rewarding the devs for developing.
If people just can’t afford it though, I think they should be able to pirate it. Why deprive them? Just because I paid money for a game and somebody else didn’t, that doesn’t effect my enjoyment. Having a nice glossy box for my book case, a good manual, and pride in knowing I’m supporting more games I enjoy being produced, is quite enough.
Of course, some pirates can totally afford a game. They just don’t think it’s worth the money, either they don’t take games seriously or they don’t like whatever they’re pirating. This doesn’t hurt me either, I just think people like that suck. If there was an unbeatable DRM that only worked against pirates that /could/ afford the game, and didn’t hinder legal owners or the destitute, I’d be all for it, but that simply isn’t possible.
I think it’s better for society when a laid-off schlub can still ’steal’ a game even if he can’t pay rent, instead of having to keep himself occupied by rioting and overturning cars. (e) I agree with others here that providing more service to legal owners could help reduce piracy by rewarding those whom pay, Stardock and Steam are doing well on this front, but in addition I don’t think the problem is even that bad to begin with.
Time was, a venture could just fail because it wasn’t very good. Now, every time a game doesn’t sell a bojillion copies, it must be those damn pirates again! Piracy’s bad, mmkay, but there’s a lot of peddlers of outright crap out there. If the market can sustain twenty ‘Dynasty Warrior’ sequels, methinks it can survive a few bad eggs needlessly pirating things.
March 7th, 2008 at 4:30 am
Clearly the message is – make more RPGs and strategies! Now that is something I can subscribe to. Certainly an interesting article, though.
March 7th, 2008 at 7:57 am
Just a point for the eristic posters out there:
The quickest way to lose a debate is to assert as fact what is neither true nor held by your opponent as true.
This is why “copying is stealing” is an idiotic argument, up there with “masturbation makes you go blind.”
When someone steals work I have under copyright, they pass off my work as their own, and replace the benefit I would get from the work with their own.
When someone infringes on my copyright, they use my work against my wishes, deprive me of some boon, but the work remains mine.
It’s the difference between stealing a car and being loaned one for a week with express instructions to ‘keep it in town,’ then taking it on a road trip to Rimini. The guy gets his car back, but it’s worth less than it was.
March 7th, 2008 at 9:49 am
@Tak
I can see what your saying now. if you have a license to use a game, and your friend has a license, why cant you just throw it up on the net for you both to use? that way it’s available for those who’ve the right to use it. I don’t see a problem with that if it were the dev or publisher doing it, or on a private server accessible by those with license. Steam is built around it, and it’s a fantastic model. i love the ability to dl HL2 or portal to whichever pc I’m at. The problem i see with throwing it up on a torrent site is that people will get the idea they can get the game without paying for it. it makes it much more accessible to them and (perhaps a stretch, but I’ll go for it anyway) easier to rationalize theft. I completely agree that current DRM needs to be overhauled. The torrents themselves aren’t bad, and if the software could only be used by the licensees, then even public access wouldn’t be a problem, however there are no current systems (that I’m aware of) that can do that, so public access just makes piracy that much easier (IMO).
@Stromko
How very generous of you. “I can afford a car, but if someone else can’t afford a car, I don’t see why they can’t just steal one. It won’t hurt me (as long as they dont take my car)”
The problem isn’t that you are affected by software piracy. the problem is that publishers and devs are hurt by piracy.
@Dinger
Thank you for the advice. I was not, however, referring to copyright infringement or plagiarism, which is the kind of theft you are talking about. i was referring to the theft of a product. games are, for all intents and purposes, consumable products. once I’m done playing crysis, I’m never going to play it again. i can keep playing TF2 or CoD4, because they were designed to be ‘consumed’ over a longer period of time, but in 5 months or 1 year or 5 years, i will no longer be playing those games, as i will have moved on. i will have ‘consumed’ them. i don’t think any pirate is going to say ‘hey, i *made* CoD4′ (copyright infringement) rather, they will say ‘i’m going to play (consume) CoD4 (a product) without paying it’s creators’ they have taken a product without paying for it. i was under the assumption that the definition of ’stealing’ was a constant. to take the property of others without permission or right. games are products, the property of the publishers and devs, hence i said that copying a game(product) without paying it’s publishers and devs (owners), is theft.
it’s the difference between taking a car without paying for it, and taking a car and paying for it.
and finally:
@GlennB
you’re right, arguing about it isn’t going to change the situation. a solution needs to be found, unfortunately part of the solution is personal responsibility. i know that sounds stupid and like i’m all high and mighty, but it’s true. the only reason why devs and publishers are using DRM is because people are not taking responsibility for their actions of stealing software. instead they cry about how ‘the devs need to offer more’, then they ‘might be willing to pay’. commerce is a two way street. devs provide a product, we provide them money for it. if a dev provides a product and sees that product being stolen by people who should have been their customers, why should a dev ’stop hating’ on them? no one has an unalienable right to play games. we pay for that privilege, and when devs see that privilege abused, they try to find ways to stop it (DRM) which inevitably leads to cries from gamers saying ‘you hate us cause your not giving us what we want for the price we want’ children do the same thing when they don’t get what they want. if we want devs to stop treating us badly, we need to stop treating them badly, ie – reward them for the good work they do (pay for the games we like), and punish them (don’t buy or play games we don’t like) when they do bad work.
edit to the aside. any creative endeavor is harmed by commercialization to a certain degree, yes, but saying that ‘ANYTHING that hinders those purposes (i.e. cost, regional restrictions, etc.) is actually a bad thing’ is kinda a stretch. i’m sure that shakespeare loved writing, but i doubt he would have done as much or as great a work if he didn’t get paid for it. studio artists can get away with that thought of “i just need my art to be seen !!” but they also charge an arm and a leg for their paintings, because they too need to do those pesky things like eat and live in a house…
i’m not suggesting that publishers and devs rip us off. what i am suggesting is that they receive fair compensation for their hard work. as for separating the economic model from content? well, 90% of games is content. artistic content, design content, story content. even the services that Steam or stardock offer are content. it is therefore (IMO) very difficult, if not impossible, to separate content and the economic model. as gamers, we demand content . we pay for content. good art, good story, good design. all those merge into replay-abilty, which give us the impression of a worthwhile purchase. if the content of the game (graphics, story, game play) was not that good, i wouldn’t play. i suspect it’s the same with everyone. Content is king. it’s the reason why we play games. it is the service we are provided, and asked to pay for.
good heavens! i should just leave this post alone! the more i read the more i respond, and the more i respond, the more involved i get! how about this? i invoke Godwins law! copying is stealing! the nazi’s stole stuff! if you copy games you’re a nazi!
does this mean i just lost the argument? :D
March 7th, 2008 at 6:54 pm
Johnny Go-Time says:
I really liked somebody’s argument that you can’t prevent piracy; accept it as a cost of business and incent people to pay you anyway.
A great example of this is Trent Reznor/Nine Inch Nails. He’s just released an album over his website. You can download 9 songs for free (similar to a game demo), and it’s only $5 to download the entire 36 song album as mp3s. For $10, you get the instant download but also he’ll send you a copy of the 2-CD album in April.
To incent people to buy, you get bonus content like photos from the recording session etc. After the download, there’s a message saying that it was all released under a Creative Commons Attribution Non-Commercial Share Alike license, so you can legally share it with your friends!
Recognizing that there are varying degrees of fandom, there’s also a $75 and a (now sold-out) $300 edition as well. Neat business model.
March 7th, 2008 at 7:02 pm
bayani: the theft you refer to does not exist. No criminal court on the planet will recognize it as theft, although some have other criminal laws against it. Yes, you lose.
March 7th, 2008 at 8:27 pm
There’s still a difference in category and consequences between stealing a physical product and making an unauthorized copy of a digital product. This is not hard to grasp, and it is important to keep the two straight, even though neither is desirable behavior.
March 8th, 2008 at 10:07 am
I don’t understand that if publishers/developers really believed in the figures they pull out of the air about how piracy translates to lost sales, why haven’t they introduced hardware dongle protection like the audio software industry? h2o took over a year to crack Synchrosoft and said they’d never do it again, now h2o are retired no one else on the audio warez scene seems even capable of cracking the updated Synchrosoft protection. ilok protected products are only sporadically cracked and again only by one very “talented” group. It’s not that I want to see it happen (I too didn’t buy the CoH expansion because of the DRM) but what’s to stop someone with EA’s clout approaching nvidia and ATI and paying them to include hardware copy protection on graphics cards? The costs should be trivial if the industry is losing as much money as it claims.
March 9th, 2008 at 9:27 am
mazza says:
steam is a pos, and the real reason it has not been tackled properly by pirates is simply because in the grand scheme of things, at the moment, it’s less then 3% of the market. as soon as it starts intruding, keygens will be made. and that’s all they will need to kill steam for good and forever. i mean if i was to give out my unused orangebox serial right now, the 1st person to use it (register it) would get those games. now imagine i had 50,000 unused working serials. and so on… and yes steam could start banning those, only how would they know which is keygened or which was purchased for real ? (this is assuming a proper keygen was used that makes random keys, which in fact are real – ie: some would be sitting in store shelves) i can expand on this if need be. just holler.
so in conclusion, steam will be killed off as soon as it gets real. (and yes, 10-15 million accounts mean shit)
i live @ http://www.taxi583.com
March 9th, 2008 at 3:58 pm
Jim Rossignol says:
Oops, I just randomly deleted someone’s comment. Sorry!
March 16th, 2008 at 1:34 pm
50 dollars for a game is simply ridiculous. Game companies are the ones who need to get in line with their consumers. If you offer a product for more than people are willing to pay, it won’t sell. This is simple supply and demand. Unfortunately it appears that game developers are too set in their ways to compete on price, with the exception of a few (usually terrible) budget titles. How much more would COD4 have sold at 20 dollars per copy? Activision only stands to make more money per copy sold, regardless of price. Their production costs drop to near zero once the game goes gold. If activision sold 1 million copies at 50 bucks a pop, they made 50000000. If they sold 5 million copies at 20 bucks a pop, they would make 100000000, twice as much.
Once game developers realize that selling games is a matter of consumers weighing guilt, love for the company, availability and fear of persecution against price, they will start making more money and selling more copies. What does 900,000 some odd stolen copies of COD4 tell us? That COD4 wasn’t worth 50 bucks to at least 900,000 people. Valve has it right here- rampant piracy is just evidence of unserved customers.
June 16th, 2008 at 6:30 am






I think Dark Messiah being on there now is surprising, but it’s exactly the sort of game I’d expect to be downloaded. I seem to remember you giving it a pretty good write up for Eurogamer, but it had a reputation of being buggy as hell and so naturally it’s the sort of game that people would want to try to play without having to make a cash committment.
In some cases I suspect that the downloaders are getting games that they’re not sure about, and so download rather than buy. Can’t say for sure though. Interesting chart.
March 5th, 2008 at 10:29 pm