By Alec Meer on May 9th, 2008 at 11:36 am.
Activision are the new kings of gaming hill, they claim – in America at least. They’ve just published their results for the last financial year, and, well, they’ve made lots of money. More than any other publisher. Primarily from Guitar Hero III and Call of Duty IV, by the sounds of it. Admittedly they’re number one for console and handheld, not PC, but we can surely expect their swollen coffers to impact their future PC releases.
With the looming Activision-Blizzard merger promising yet more terrifying strength for the publisher, will there come a day where we start to think of former champs EA as some sort of underdog? Unlikely – a giant monolithic corporation is still a giant monolithic corporation. It must be said that they’re backing some surprisingly inventive games of late, however – Battlefield Heroes, Spore, The Sims 3…
Back in Activision-land, they’ve made a few (entirely expected) announcements off the back of their happy money day: Call of Duty 5 and Guitar Hero IV have been confirmed. Gossip has it the former won’t be handled by Infinity Ward and will see a return to World War II (“We’ll bring the intensity of the recent Call of Duty: Modern Warfare title to a new military theatre” is all we’ve got), while there’s rumours the latter will involve some extra instruments. Ooh. Hopefully it’ll come to PC so we have something like Rock Band to call our own – nothing says ‘cool’ like four pretend musicians clustered around a 19″ monitor. Hopefully too, unlike GH3, it’ll be optimised to work on something other than high-end mega-rigs.