By Jim Rossignol on September 4th, 2008 at 8:18 pm.
So reader SchizoSlayer drops us a line, and he says “Did you know that EA store is selling Spore for £40?” We didn’t, but it is. The same site is selling this same digital download for $50 in the US. And Amazon UK are selling it in a box, delivered through your door for £27.
Just sayin’.
Furthermore Gamestation are selling it in shops for £27.
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If you find a bribable one >:(
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Did you know Valve is selling Half-Life 2 for £30ish on Steam, but I can pick it up for £15-£20 in GameStation?
All publishers will charge the full RRP on their own enclosed distro platforms.
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Does the British/EU version of their DD service also charge extra for the privilege of being able to re-download your game in a year or two?
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Actually HL2 on Steam is selling for $19.99.
So that’s your argument blown out of the water.
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Don’t you realise that 40 is less than 50? Geez.
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£40 is about $80.
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You also have to pay extra to be allowed to download it 6 months after you purchased it.
YOU ALSO HAVE TO PAY EXTRA TO BE ALLOWED TO DOWNLOAD IT 6 MONTHS AFTER YOU PURCHASED IT.
YOU ALSO HAVE TO PAY EXTRA TO BE ALLOWED TO DOWNLOAD IT 6 MONTHS AFTER YOU PURCHASED IT.
This alone = down with capitalism.
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No, just down with EA tbh. Capitalism isn’t all evil =)
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Nothing new.
Steam is still selling COD4 for 70 USD in some areas, i can get it hard copy for well less that half of that.
The much promised savings of digital distribution have sadly fallen under the jackboots of the corporate squeeze.
I love you Valve but that one sure leaves a bad taste…
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erm, WAR was the same on ea store, i payed 40, then they emailed me saying
As you may have noticed, EA Store UK are now offering Warhammer Online: Age of Reckoning at £34.99 instead of £39.99. We are aware that you have currently pre-ordered at a higher price – but don’t worry you will be charged at £34.99
:s
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Fuck EA. I’m not getting it until they wipe the DRM BS or it is in Steam.
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GTR Evolution is sold for $30 in the US on Steam; it’s $20 in the shops over there.
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To be fair to Valve regarding CoD4, I don’t think it’s up to them what they sell it at, but rather the game’s publisher.
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Watcher; STEAM/Valve have very little say on what other publishers (particularly big ones) set their prices at.
Technically all you are really buying off the EA Store is a CD-Key. If you want to download the game again in 6 months time – get it illegally and use the CD key and forgo the crack.
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I also noticed Direct2Drive dropped the price for the Warhammer Online Pre-Order from 32,95 pounds to 29,95 pounds, out pricing the “always cheaper” play.com.
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Steal it. They won’t charge exorbitant prices if you won’t pay it.
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This is nothing new, us brits have been taking it up the wazoo when it comes to buying anything for decades. The Xbox 360 is now $199 in the states, that equates to roughly £100. so why can I not find it for any less that £179?
The yanks complain about prices being high on alot of things when compared to the rest of the world the cost of living in the US is not up there with the likes of Norway and Iceland. For a highly developed nation thats pretty good going.
We (the UK that is) will always get screwed on prices, live with it or move to the states.
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@ Aubrey: Not only that, but the extended download service (a steal at £2.99 folks!) only adds 2 years on top of the original 6 months.
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Yeah but they also get paid less in the US mandrill.
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£10, actually.
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And most games are cheaper in play.com than in Steam.
Also the sky is blue and the sun shines and nights are dark.
:P
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Rock Band.
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If it’s £39.99 on EA’s website then that’s because it’s their official “suggested retail price”. Like any games publisher, EA can’t run the risk of annoying the retail chains that sell their games by undercutting them, online or not. This is common practice in our industry. However the retailer can charge what the heck they like.
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I don’t get the time limit on downloads on EA store. It’s just… cheap!
Games are getting larger and larger. Hence old games get smaller and smaller and smaller. I have 5 GB downloaded from EA (3 bf2 expansions, 2142 + expansion), and that’s hardly ONE modern game.
Additionally, one must assume that people stop downloading old stuff pretty much completely after a while. Valve is doing THIS right.
But Valve… Please don’t let Actizzard, UBIsoft and their ilk fuck us over in Europe. Make them play fair. More equal pricing, and let us buy their damn products. “Offer only valid in Northern America”, indeed.
And while I’m ranting, id, Rage, not on Steam, Whisky Tango Foxtrot.
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You can get spore for free on the pirate bay
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“Games are getting larger and larger. Hence old games get smaller and smaller and smaller.”
How exceedingly poststructurally relativistic of you. Well done.
I’m still a hardcopy whore. The only games don’t have in hard form are those I can’t get (at a reasonable price) in hard form (excessively high pricing on second hand copies of VTM:BL – I’m looking at you). Also, retail outloets, online or elsewhere have consistently been able to undercut DD services.
However, I much admire the way a hardcopy purchase of a Valve game counts as a purchase through steam. Allowing me to have a professional quality backup of the Orange Box, at a lower price. But not having to worry if I ever loose the disks. Yummy.
Edit: In regards to the torrent, surely the lack of online functionality for accessing other creations dampens the glory of having cracked it so soon? (That being said, ner ner ne ner ner EA and your DRM heaviness – fat lot of good, eh?)
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Constructive.
What I don’t get is why they are so careful about upsetting retailers when barely any retailers sell PC games.. let alone to the extent they used to, because they make much more money reselling the same console game over and over for about £5 less when it’s preowned.
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Just to make a totally irrelevant comment – why nothing from RPS on FM2009? There’s a release date (November 14th IIRC) and the Match Engine is going 3D, plus some other stuff. Big news!
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I despise selling PC games, I’m sick of getting looks from people like I just kicked their puppy to death when I ask if they’ve checked if it’ll run on their machine – or worse, I get “Oh, I’ve got XP!” as if that’s some sort of bloody miracle cure that will guarantee the thing will work…
Spore is going to make me kill someone, as it’s just the sort of game that every fucker wants to play, so parents will pick it up for kids or kids will buy it for themselves all without realising that it’s going to probably run like a dog on their 6 year old machine that’s full of spyware…
Blah… (It’s £34.99 in GAME, £39.99 for the Galactic Edition – that might well change tomorrow morning though… yay for 25% discounts!)
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Either way, the reviews are very generous. The camera control is terrible, the early stages are simply annoying.
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“@ Aubrey: Not only that, but the extended download service (a steal at £2.99 folks!) only adds 2 years on top of the original 6 months.”
That hardly seems unusual when you realise that the Boxed Copy features the same DRM as they used in Mass Effect – you can only install the game three times…
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@ Man Raised By Puffins
Yeah man, I know! I was too angry and drunk to use my words! I have been trying not to mutter swear words under my breath while coding at work because it’s annoying for other people I imagine, and I just don’t want to be “that guy”, but it takes almost all my concentration, and the innocent bystander I’ve killed in the crossfire is my ability to explain to the RPS comments krewnistas the full extent to which EA’s downloadable service is sh^H^H irksome.
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“through” my door?! That’ll cost me a lot more than £27!
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Whom are these people who buy from the EA store, I want their emails. I have this top quality dog poo, only extruded once, at 3.99 I’m sure they’d love to buy.
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Pretty silly really, but then again it is EA!
Also Spore has no autosave *very angry face* I just lost my progress from creature stage to about 2 hours into space stage, as Spore decided to crash to desktop.
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@Watcher95
Steam is a distribution platform, any publisher who uses it sets the price themselves, notValve. Blame Activision for the over inflated price of CoD4 in Europe Vs America. Also blame Ubisoft for the fact that they don’t sell any of their games through Steam except in the North America (bizarre given their French origins tbh).
EA store has always been bollocks, pretty much everything they sell through is a few quid cheaper through other vendors (consider the Sims stuff packs..they are about £8 – 10 at retail, but £12 via EA store). I’m really not sure who is insane enough to buy games through it tbh, or whether perhaps the DD store is a necessary evil that EA feel they need to have in order to look progressive in the eyes of developers (even if they make vary little sales) ‘yes we have a DD system in place’. The whole nature of it seems to be like an effort to discourage anyone from considering it. I mean anyone whose clued up enough to consider a DD purchase, is surely going to be clued up enough to know that the prices are a rip off and they can do better else where? That EA haven’t just given up and rolled in with Steam is a complete mystery. With the Sims catalog alone on Steam, Valve would probably cut EA a nice concession on costing. Perhaps an interview investigation Jim to find out that EA are upto?
Also I agree with the comment about PC games disappearing off the retail shelves. Tesco’s used to be quite good for new PC releases, but nowadays your lucky if they even have a top 10 shoved in between the huge Wii, 360 and PS3 displays.
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Aussie whining corner: I was satisfied buying Spore off the EA UK store for 40 quid (minus 5 for the CC discount). It came out about $AU75, where EA AU is selling it for $AU100 (46 pounds, $US80).
I’d have bought it somewhere else, but most games download sites have ridiculous area restrictions to stop us dirty southerners undercutting their ridiculous markups, and, as far as I can tell, apart from the publishers, there’s NO Australian digital download sites (somebody please correct me).
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I’m a bit worried about the lack of autosave. It drives me nuts playing Company of Heroes as it crashes about once an hour on average. I’m just going to have to get into the habit of saving every ten minutes. Is there a quicksave key?
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I’ve got a cunning way of avoiding regional gouging and absurd re-download restrictions: I dont buy it (and I dont play it either).
Publishers take note.
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One of the reasons why the prices are higher is simply due to the fact it will piss retail off. So EA have to set their prices higher.
PC games are struggling to find spaces in the so called specalist gaming store shelves but if you pay a visit to HMV, they traditionally have the best range of new and old PC games bar none. HMV Oxford Street has an incredible range.
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It’s not just you brits who the EAxtortionists try to fleece. They charge 54.99€ from us Germans (and, I presume, the rest of Europe) for Spore – when it’s $49.95 in the US, which is 15€ less (or FORTY PERCENT more, WTF!). Quite a bad joke, in all.
And yeah, it’s past time that the retail mafia goes belly up. Sadly that will probably take years and years more…
Also lol, I just noticed it’s actually 5€ cheaper to pay in £ than it is €.
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When did anyone ever promise digital distribution would be cheaper than retail? It *should* be, as you’re getting less and it’s less expensive to produce. And people have hoped it would be, certainly. But I can’t remember anyone actually involved in the business ever claiming it would be. And of course it very rarely is. Mostly if the DD source is having a sale that retail distributors aren’t. (And until Gamersgate and Steam started doing these bargain weekends, I’d pretty nearly never seen that.) Or the occasional massive bundle, I suppose.
I paid $25 for my brand new Orange Box, which was still $50 on Steam at the time. At least Valve lets you buy retail and attach to Steam, for their games. That’s always appreciated.
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Seriously guys? Really? Instead of being outraged, buy the damn game from the cheapest place you can find. If it’s not the EA store, then don’t buy it.
I remember this happened with Bioshock – 50 bucks on Steam, 20 dollars at retail.
The retail box is part of my collection, although it was a Pyrrhic victory. With the money, I saved, I bought Company of Heroes and the expansion for an extra 20 dollars.
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Don’t you people realise that EA is selling Spore for $49.99 but with the import duty included and the stamp tax applied retroactively since 1894 you have to include a factor of 7.84% on every quarter since 1895 coupled with the rising cost of electricity and DVDium, plus Amazon actually *makes* money from postage, and is part-funded by vampires?!?!
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The vampire bit is new to me.
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CAN WE PLEASE
Stick to talking in one currency?
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Before we get all Daily Mail about the injustice of paying extra online, sigh, do remember that in general by doing so you’re getting extra and better* service. For instance, getting a full game without having to go out and into town and into a shop and all the way back, or dealing with long postage times from online retailers.
This isn’t necessarily better, of course. But it irks me that people seem to think that higher prices are just digi-distributer greed. You’re paying extra money for extra service.
*in theory. I know the EA download manager’s a bit of a shitbag.
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Bobsy, paying extra money for better service such as not being able, in this case, to download the game more than six months later? If EA genuinely believe they’re giving better service than Amazon or Gamestation they’re just wrong :P
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Digital distribution is only delivering higher average prices to gamers. I think it’s about time someone wrote an article about this although it’s simly going to come down to “publishers won’t undercut retail”.
At retail there is usually price parity between digital and stores but I have never seen digital to be cheaper yet. Any game older than six months will usually be easily findable for cheaper, new, from a lot of stores. Games sold by retail outlets rapidly drop off after six months, Quake 4 and Prey dropped all the way to a fiver. Prey is £18 on steam.
I saw they just added age of conan. It’s £35… or £25 from Play.
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What I mean is that you can download the game now, quicker and more conveniently (in theory). This is a good thing, and it’s important to realise that this extra convenience will (and should) come with a price tag.
As I said, EA’s downloader has issues, but in general terms of digital distribution the point stands.
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Prey is £18 on Steam and it was in Zavvi the other day for £1, yeah. There’s definately a price parity of sorts :/
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Shopto had it for £22.99 preorder. WHY WHY did I miss that one. :(
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most annoyingly i downloaded the creature creator from EA for £5, expecting to egt that off the digital download (which i will). But then, noticing they are selling it at £40!! means that i can buy it cheaper anywhere else without the £5 discount. There’s something wrong with digital distribution. People may want to download, but they don’t want to so much they’ll hand over and extra £10-15 for the priviledge. Come on EA, learn to aid your consumer. I want to buy from you directly (which must leave them with more profit), now match (or at least get close to) your boxed rivals….
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This does suck big time..
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@ Theory: Same here, I heard it was a zombie run cartel but I’ll defer to Gap Gen on this one.
@ The_Mhor: Ah yes, the old three installs only DRM. I’m hoping that’ll get patched out, à la Bioshock, particularly as I’ll be upgrading soonish but I’m not counting on it.
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EA are retards. By selling online they cut out the retailers. Retail should be dead and buried right now. Plus the cheek of charging people for an ‘extended download’ is just insulting. it takes me under 20 seconds to validate someone’s order when they ask for a re-download that’s over a year old. I get maybe 3 a week. Big deal. If I was charging people money to download a 35MB file every year or so, when they were a PAYING customer of mine, I think I’d need my head examined.
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@Bobsy
Are you nuts? About 35 – 50% of a retail sale goes to the retailers, not the publishers. so on a £30 retail game, the publishers maybe make £10 – 15, from which they deduct the cost of the packaging, DVD production, printing of the manual, shipping etc, so knock off a couple of quid and cost of production. On a download sale the profit it all theirs and the expenditure far less. One would expect at the minimum that the DD prices are comparable Vs the retail prices, but in the EA store the prices are actually much higher than the retail equivilant. Minor quibbles about other publishers Steam pricing aside, generally on Steam a new game price is pretty favourable compared to the retail release, and with Steam you don’t get charged for redownloading games. To make it out that EA by deigning to do DD at a considerable mark up is them (the worlds biggest games publisher) doing the DD seeking customer a favour is absurd. Amazon will deliver anything over £15 for free to your front door/workplace wherever and still charge you about £13 less than EA DD does.
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I finally have a handle on the regional pricing disparity, having been frustrated for years as a UK citizen.
The thing is, the price of something with no real manufacturing cost in a market has nothing to do with currency exchange rates.
At all.
Forget them.
It’s all about what you can get people to pay, usually based on precedent. New games on the PC were £29.99 a decade ago and have been creeping up slower than inflation. £40 is entirely reasonable given the pricing history.
New games in the US are $50. Can’t speak for history there, but I don’t think they’ve gone up dramatically recently, and certainly haven’t come down.
Online stores obviously can undercut retail because they don’t have the infrastructure to maintain, and digital downloads are usually priced to match local retail so as not to piss-off the retailers.
No mystery.
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mandrill: The Proper XBox 360, with a hard drive, so you can download all the things you need to if you’re going to enjoy it to its fullest, and a headset so you don’t have to listen to me going “Hello? HELLO? YOU’RE ON MUTE, MANDRILL” through your TV speakers if you play online, costs $399 before sales tax in the US. Which, thanks to the pound collapsing, equates to £170. Add on VAT and you’re up to £200, give or take a few pennies. This isn’t Rip-Off Britain for once.
Unless you’re buying from the EA store, like this story is about, anyway.
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@ all the guys defending valve about the pricing of COD4
Valve made the CHOICE to allow this product to be available through thier system.
Even if they are only the distributer, they are still part of the equation.
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@Watcher95
Ultimately no ones forcing people to buy games through Steam, esp if the prices are over inflated by the Publisher. Should Valve start stepping in and telling publishers what to charge in their digital shop? Sounds like a swift recipe for losing other publishers from the venture forever. However when the suits at Activision puzzle over why their Steam sales of CoD4 panned in Europe, I’m sure they will ponder the wisdom of going for different pricing options. A market is best decided upon by market forces and supply and demand.
Would I have like to have CoD4 on Steam, yes. Was I prepared to get ripped off, no. What did I do? Bought a retail copy. Simple really.
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@kadayi,
Same here, bought it retail for about $40.
If the price is nearly identical, steam is ALWAYS my first choice, but sadly not this time.
My original point was simply meant to illustrate another online distribution service which sometimes charges significantly more than the retail channel.
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Sometimes isn’t quite the same as always, as is the case with EA. Sure you can normally pick up games that have gone off the boil like Prey, etc retail and they will be cheaper than on Steam, however that’s generally because it’s the retailer setting the price rather than the publisher. When you pick up a game for $5 or a £1 you think anyone involved is making a profit? It’s purely a case of the retailer cleaning out the stock room through bargain incentives. With DD there is no stock room, so although a publisher might lower prices or put together value packs to encourage sales, it’s unlikely they are ever going to drop them as low as retail bargain bin levels.
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BTW, for any concerned about Prey’s price on Steam – CD keys in this format: AAB1BB2C345CDD6E E7 can be activated on Steam, meaning if you see it for 5 cents at retail you can probably plug it in to you Steam account and toss the box out.
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See, that’s the thing – for me, digital distribution offers the convenience of “instant” (or at least, fairly quick) delivery right from the comfort of home. But that’s balanced out by not getting any of the benefits of physical media, like a manual I can read without printing it out or trying to alt tab between the game and PDF viewer. Or installation that doesn’t rely on my having a fast internet connection up and running. And the ability to play without relying on the distributor still existing.
Making it pretty much a wash in my book. Which leaves the fact that the costs on their end are substantially less and thus I should be getting cut in on at least some of the resulting savings. And I’m mostly not.
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here in Italy the boxed Galactic Edition is priced 49,90€ but the standard download edition from EA is still 54,90€.
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