
As you’ve probably seen on various news sites that really should know better, tomorrow the streets of London will endure some feline-mounted advertising. Specially-trained black cats will stalk the pavements bearing FEAR 2-emblazoned jackets. The link? Well, tomorrow is Friday the 13th, the unluckiest day of the year. And black cats are also bad luck. And being superstitious is sort of like being afraid, and thus directly relevant to FEAR 2! Their plan is genius in its simplicity.
I’m really not impressed by this most tenuous of logic, so tomorrow I will lurk doggedly by my window watching out for one of these little frackers. When I see one, I’ll spring my scathing counter-attack…

(click to embiggen)
Yeah, eat that, bitches. WHO’S LAUGHING NOW?
Unfortunately, my own black cat is not specially trained by any measure:

Still, dragging a screaming, squirming beast about Camden is bound to attract more attention to my advert than would a well-behaved moggy passing quietly by. I totally win.
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I thought you were going to put a “No Fear” shirt on a dog (rottweiler perhaps?) and chase the cats and their handlers down the street.
You could improve their ad campaign and terrorize people. It’s win win.
Did you… sellotape that?
Mark_P: yes, because clearly taking cats for a walk constitutes blatant animal abuse. They’ll be taking dogs for a walk next.
… I have a wife?
I’ve heard urban myths about Anne Sullivans who teach cats to use toilets, open doors, fetch things that aren’t small dead animals, even walk on a leash. However after 30 years of various cat-coexistence and failed attempts at suggestive reprogramming, I think the odds of it happening to any of mine is about the same as Fear2 being a totally amazing must-have title.
Your catvertisement is much better Alec. As for Kieron’s Eurogamer review, two of my friends have bitterly opposed impressions of fear2 based on the demo:
friend a: fear2 seems like more fear1, which was fun. yay!
friend b: fear2 seems like more fear1, why should we bother playing it again?
Meer-cat???
@wcaypahwat: you win :)
starts with a W…
rhymes with spinach…
Whi-nach ? Probably not.
@bansama – you’re saying black cats are “meh”? Very bad luck.
Having shared a house with several, yeah. They’re nothing special. The huge furry odd-eyed white cat I had, now he was something special. You sure didn’t want to upset him when he wanted to eat your dinner. The black cats though? Real push-overs.
Is 3:32 AM. Can we start the furry jokes? this is the internets…
Now?
Did someone find a magic box containing stupid marketing ideas Acclaim never got round to using?
“@bansama – you’re saying black cats are “meh”? Very bad luck.”
The huge furry odd-eyed white cat I had, now he was something special. You sure didn’t want to upset him when he wanted to eat your dinner. The black cats though? Real push-overs.
Don’t be racist!
Sorry, I had to, heheh. Now, who’s the one taking bets on how long it takes for PETA to turn up and…
(Use Arrows Keys and Enter select a dialogue option)
> [Sympathy] help save these poor little kitties?
> [Cynicism] use this as an opportunity to advertise themselves?
> [Unrelated Topic] Alec your cat has freaky eyes. Woah.
now if they would give those cats random firing lasers!
This would be a great way to sell something to my wife. If the product in question wasn’t a graphically violent FPS, that is.
My review of Kieron’s review of F.E.A.R. 2:
Not paid by the word, I gather.
All these kittehs look exactly like mine. And Alec’s cat acts exactly like mine. Daaaaaaaaaaaaaw. I am intrigued by King’s Bounty now.
I think saying this is the unluckiest day of the year is a little unfair on the other Friday the 13ths in March and November!
That cat in the first photo looks so phenomenally sad.
Good!
Evil things.
Genius?!?! Jeeez, open your eyes!! This must be the most stupid campaign in the history of mankind (next to Sony’s stunt with the goat of course). Cats tend to flee when there are lots of people around them, you can’t train them for that. These poor kitties will have a lot of stress walking on a leash in the middle of the street, unable to run away. Gosh, humans are soooo incredibly arrogant towards other beings. I wish that the people behind this braindead idea get attached to a leash and put into a cage with tigers…
well, it beats their original plan to skin them and use them as kites.
Maybe the cats inspire FEAR as they are trained to leap on your head when you’re in the middle of a game. Like my cat. That’ll scare the crap out of you.
Maybe they don’t expect the black cats in the street to draw attention to the game rather than the disbelieving journos, and subsequently readers, writing about it.
It managed to get them free advertizing here at least.
cool kittie!