HTFU: CCP’s Hip Hop Video

By Jim Rossignol on October 7th, 2009 at 8:33 am.


Permaband. Do you see? A clever joke there. Eve Online operators CCP seem to have no fear of getting up on stage to strut their stuff, and they seem to have taken that habit to its logical extreme in this video, a rap about running an MMO and having studios on three continents.

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44 Comments »

  1. Schaulustiger says:

    That was quite funny.

    • Schaulustiger says:

      Meh, RPS cut my comment… Wanted to say that I especially love the Technoviking reference. Still, I feel no urge to play EVE :p

  2. Shadow says:

    Wow…… That left me dumbstruck. Stuff like this really doesn’t help my EVE addiction.

  3. Jon says:

    I have never been more excited when I say the title and pic of this piece

  4. Psychopomp says:

    Uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh

  5. army of none says:

    That’s. Awesome.

  6. Dagda says:

    BRILLIANCE.

  7. Lack_26 says:

    ‘We can’t fall, gravities just a theory’ (or words to that effect)

    Excellent.

    More companies need to try this, also governments, I want to see Comrade Brown busting his moves with the back benches throwing some ‘cool and hip’ moves on Prime Minister’s Questions. Just to show they’re down with the kids.

  8. Azhrarn says:

    It was awesome to see them perform this live at the “Party at the Top of the World” for Fanfest, and the first showing of the video during the presentations was equally awesome.
    CCP once again prove they’re crzy, but in a very good way. <3

    I hope I can go to FF next year, even if it's just for stuff like this.

  9. TwistedMentat says:

    Wait, was that Oveur as techno viking?

    ARGGH!!! MY EYES! So many pasty white bodies.

    Anyway, CCP, like Valve, are just one of those companies that rock. Having fun and giving a damn about the community, is it really that hard?

  10. TooNu says:

    We’re CCP we march on fearlesly, excellence is what we strive to be, if you’re going to follow us to the top
    Hurry
    the
    fuck up!

    hah awesome, my 2 accounts help pay for this aswell

    • Jayt says:

      you mean
      HARDEN
      THE
      FUCK
      UP

    • TooNu says:

      Ahh ursäkta mig

    • Davee says:

      Ja, skärp dig hördu.

      Also, this post (and vid whitin) is full of awesome and some win. Go CCP!

      Hey wait, now I have lyrics for a song of my own! Woo!

  11. foop says:

    Woop! Woop! It’s da space police.

    This is truly a work of genius. CCP have always been crazy, but I think their PR people are getting better at broadcasting their particular Icelandic brand of craziness to the rest of the world.

    Oveur clearly has no shame.

    • Azhrarn says:

      Perhaps, but given how much alcohol the man consumes, I doubt it matters much. :P

  12. Stick says:

    Yiiiiikes. Them Icelanders are mad.

    Of course, “the scene” could use a west coast / east coast glacier-studded northern island smack war.

    Eagerly awaiting Blizzard’s Korean-animated orient-o-pop vid! (And if they’re too busy laughing-all-the-way-to-the-bank, I’ll settle for Valve making “Meet Da Posse”.)

  13. Synneth says:

    Hilarious, great recruitment video :P

  14. Nuyan says:

    It’s not ‘hurry the fuck up’. It’s ‘harden the fuck up’. It’s from this: http://www.youtube.com/watch?v=1EY7lYRneHc

    I just love the attitude. It might look a bit immature or juvenile, but things like this and the ridiculous jokes in their presentations (the constant usage of the word ‘fuck’) / dev-blogs etc is just amazing. Of course, it’s a commercial company and all that, but they do invest a lot in their games in a rather visionary way. You’re never sure what’s going to happen in the future, but I’m quite positive that in 10-20 years the EVE universe will (still) be world’s biggest serious meta-game and will actually have grown immensely.

    • Jayt says:

      lol harden the fuck up didn’t originate from him, its slang thats been around for years and years

    • Nuyan says:

      Doh. But it did become some sort of meme afterwards which inspired CCP.

  15. Andy says:

    Shame, there was no CCP newcastle in that video. Would’ve been entertaining to see my friends making a fool of themselves on youtube! :)

  16. Joinn says:

    LOL @ Nathan, ekki alveg Skjálfti ;)

  17. RagingLion says:

    I really enjoyed that :) The tune and beats ain’t bad either.

  18. Kieron Gillen says:

    RPS should rap more.

    KG

  19. Joras says:

    I love CCP so much as a company. Over the last couple of years they’ve finally gotten to a point where the only people they answer to is their customers. No public investors, no VCs they’re constantly begging for money, no board of stuffy shirts that could put porridge to sleep.

    As as a result, CCP’s realized that the only people who matter are a group of gamers that love internet spaceships and laugh at lolcats, and that’s really given them the freedom to get away from the standard corporate facade and act like what they are: a group of gamers with a ton of money. As a result, you get amazing things. Like the EVE PvP Tournament and this video.

    Keep in mind that we’re the people making all this happen for CCP. In fact, if more game developers go independent, we have every right to expect and demand this level of coolness from the companies that make our games. Companies like EA have to answer to a board of directors voted by the shareholders (many of whom have never even played a single game) and thus will never be able to truly be part of the gaming community. For a financially-independent private company like CCP, we should learn to expect nothing less.

    • army of none says:

      Exactly! I only play EVE on and off, but still… CCP acts like a small indie developer, which is amazing.

  20. pirate0r says:

    I love it!

  21. Bhazor says:

    The Shanghai posse has the best biatches whilst the Icelandic massive has the hardest dawgs.

  22. toro says:

    Awesome :P

  23. mpk says:

    I want some of that crazy in my life.

  24. Brass Gerbil says:

    Suddenly I understand the average EVE pirate a lot better.

    That’s not a compliment.

  25. CreativeShadows says:

    This is what i love about CCP, they started with the silleh vids last year and they are not afraid to have a laugh.

    Also something else they did was another little vid with Oveur as an intro to him taking the stage and a play on his legendary love of booze.

    /me hugs CCP

    • Azhrarn says:

      You mean this one: [url]http://www.youtube.com/watch?v=WDTmrbHqlhk[/url]?

      “Warning, you will be sober in 3 minutes”

      The poster everyone attending that presentation got is also full of awesome.
      I’ll really need to go again next year, it was epic.

    • CreativeShadows says:

      yep thats the one should of though of linkage……….

      is still awesome though.

  26. invisiblejesus says:

    Wow… still not interested in Eve, but I am suddenly much more interested in knowing when that World of Darkness MMO is going to come out. That’s awesome.

  27. Jack says:

    Ha, watch the one and a half hour video of their Fanfest Keynote that they posted on their youtube channel.
    You’ll instantly understand how this video came to be. Their videos are hilarious and wacky-crazy.
    A completely ridiculous and awesome bunch of nerds, they are. Strange, strange sense of humor, but it works really well for them. I just renewed my EVE subscription for a full year :O and I fully believe that they’ll continue to be awesome and make EVE awesome for that year and more. They got me.