
Just before Christmas it was announced that EA’s Man In Charge Of The Sims, Rod Humble, had upped sticks and moved to the peculiar worlds of Second Life. Fascinated by this decision, we tracked him down to a tower made out of penises, sat on a throne of eyeballs that sing copyrighted Disney tunes, and asked him some questions. (Please note, while Rod Humble does live in a tower made of penises and sits on a throne of eyeballs that sing copyrighted Disney tunes, this is in no way reflective of his activities within the world of Second Life, nor his work at Linden Labs.) He tells us about why he made the move, ways to get around the perceived inaccessibility of Second Life, and the plans to roll out new tech that will make the world look “dramatically different”.











