Game Advert Release Date To Be Announced Soon

By Alec Meer on November 6th, 2012 at 11:30 am.

It’s the gaming news the gaming press has been waiting for – the release date of the next promotional video for the next installment of a major videogame franchise that you’re going to buy anyway. Just a few short days from now, Rock, Paper, Shotgun will bring you news of the date that this video will be made available to watch.

You can see an exclusive teaser screenshot of our announcement of an announcement of an advert post in the image above. Gentlemen, start your engines!

While our initial impulse was to simply post the trailer when it came out so people could just watch it, we searched our souls and realised we would be betraying both our readership and our own journalistic integrity if we did not publicly announce exactly when the gaming public will be able to watch an advertisement for an upcoming videogame they already know about.

So, we are overjoyed to finally reveal that at some point over the next few days, we will reveal the date that this trailer will be released. We could tell you the date on which we will be announcing the trailer’s release date right now, but that would mean you’d click on our website one less time.

PREORDER PREORDER DO WHAT YOU’RE TOLD PREORDER GIVE US HITS PREORDER PLEASE JUST ONE MORE SCREENSHOT PLEASE WE NEED IT WE NEED THE HITS

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101 Comments »

  1. bluebomberman says:

    Wasn’t this posted already?

    • antoniodamala says:

      No, no, no, my dear internet friend. They are just announcing that they are going to announce an annoucement of a teaser. Or something among those lines.

    • Premium User Badge Thermal Ions says:

      I was thinking the exact same thing. I’m guessing it was posted up for a couple of minutes yesterday to get the teaser screenshot and then removed, and we happened to be visiting the site at that time. I recall the headline rather clearly but was too busy to stop and read it at the time so don’t know if it contained any real text.

      Either that or we have both been mysteriously transported into an alternate parallel universe today. Yeah, that’s probably more likely.

  2. Premium User Badge Shakermaker says:

    Day one.

    • Heliocentric says:

      But do i buy it from Shop{TM} or InternetShop{TM}., they both have differnt preorder DLC, I guess I’ll buy both.

      • pupsikaso says:

        Oh jeez. Now you have me convinced that there really must be someone out there that DOES buy two or more different versions of the same game just for the different pre-order stuff.

      • alilsneaky says:

        Yes, better DOUBLE DIP to make sure :p(any time someone combines these two words in a sentence I want to go a stranglin’ )

        I personally might get the xbox and the ps3 version, because I heard my pc can’t quite maintain 60 fps on the highest settings anymore, at that point I might as well pay 20 euros more for the version that just works and is 30 fps.

        @ pupsi, yes those are words spoken often and true if you frequent places like neogaf.

    • LintMan says:

      Yes, I’m so excited for this! But I’m very disappointed in RPS:

      Where is the trailer teasing the announcement date for the release date of the trailer for the game?

      Why, PCGN247 not only linked that teaser trailer, but had pre-announced it last week. Now, *that’s* real gaming journalism for ya.

  3. Mr Labbes says:

    RPS has betrailed its journalistic integrity now.

    • almightybooka says:

      I thought it had turned a corner.

      • Makariel says:

        as long as they’re not running the red light

      • Premium User Badge Llewyn says:

        I’d love to say that the car with its bonnet raised is a metaphor for the breakdown of journalistic standards but that doesn’t work with a rear-engined car. So instead I’ll baselessly claim that the car with its boot open represents the gaming press shamelessly loading up with swag instead.

  4. Gassalasca says:

    CARFACE!!!!!!!

  5. cauldron says:

    I can’t wait!!!

  6. Henke says:

    Hope the youtube page for the trailer has another trailer in it that I need to watch first before getting to watch the trailer!

  7. Matt says:

    you missed off “exclusive”.

    y’know, in the new use of the term to mean “just like everyone else has”.

  8. Premium User Badge Shar_ds says:

    *Hits*

  9. Stochastic says:

    I love RPS and everything, but aren’t you guys kind of guilty of the “post every mildly interesting trailer” syndrome that we lambaste game websites for?

    At least you don’t do anticipatory trailer posts like this, though. Also, everything else you guys write is brilliant.

    And, despite my grumbling, I’m super psyched for this new trailer. That car’s hood (er…bonnet) appears to be hurtling off at high speed!

    • Premium User Badge AmateurScience says:

      There’s a difference between posting a trailer and posting about an announcement that a trailer will be happening at some point in the future though.

      • CMaster says:

        A rather important difference,

        Although, RPS were guilty of posting “announcement of a date for an announcement” stuff in the past, seemingly they’ve eased off in response to reader criticism.

      • Stochastic says:

        True. It’s just that RPS is often critical of the videogames media drip feed we’re subjected to while also kind of contributing to it by posting multiple trailers a day. Honestly, if it weren’t for the blog format I would be 100% okay with it, it’s just that trailer posts compete with the original, interesting work RPS does.

        I don’t want to be a grumpypants though, so I’ll step down from my internet soapbox.

      • phexitol says:

        In all fairness, there wasn’t going to be any announcement of the date for the mega-awesomely-wonderful trailer of joy, but there was a bit of drizzle and a breeze at the office in charge of making said trailer, which both ruined the script AND blew it out of a second-storey window into the wild blue yonder.

    • Alec Meer says:

      It probably is fair to say that we can post stuff that doesn’t entirely warrant it, but I hope our general posting policy is reasonably evident. Which is to say that, for the majority of our posts (be they news or features) there’s usually some personal interest in what we’re putting up even if the illuminating information on hand is a bit scant. We’re a *lot* more selective than you might realise, and dismiss a lot of ‘stories’ as not newsworthy.

      Yesterday’s Mew-Genics post is a perfect case in point. Two new pieces of art are, to all intents and purposes, useless in terms of what they tell us about the game. But I am personally very excited by the idea of game that involves Ed McMillen and cats, and that spurred me to write about it and want to share my enthusiasm with RPS’ readers.

      But in addition to that, our small writing team and our PC-only mandate means it’s not infrequent that we encounter the perfect storm of there being nothing of great importance going on in newsland and all of our writers being either between games or still mid-way through a review or opinion piece or interview transcription or whatever, and we’ve settled on it being better to have something rather than nothing up on the site. That’s far from the norm though, and we certainly don’t do the ritual posting of new marketing materials that a lot of other sites do, as well as the fact that we strive to add something of worth (whether fact, opinion or humour) to the more lightweight posts.

      Personally, I’m increasingly troubled by the practice of posting trailers – dev walkthroughs or other forms of expansive in-game footage are one thing, but a short burst of heavily edited, carefully-scripted promotional sound and fury that uses CGI and/or camera angles you can’t use in the game are another. I should reiterate that this is a personal opinion, not a voice of RPS one – but I do feel this practice – a habit, more like – is a far greater sickness at the heart of the games media than are Doritos, consultancy and free beers.

      • Stochastic says:

        Thanks for the in-depth response, Alec! This is why you guys are the best!

      • Premium User Badge Stellar Duck says:

        And this is why I’ve been reading this site almost exclusively for a couple of years.

      • Zanchito says:

        This reply makes a lot more sense.

      • jhng says:

        The trailer madness is also symptomatic of the wider issue of the need to pre-load opinion which seems to afflict gaming more than any other media. By which I mean the way that critical and consumer discussion is so heavily tipped towards the development and launch period rather than the period when the game is actually available.

        It always seems a shame to me that while a new novel or music album, for instance, has a fair shot of developing critical appreciation and consumer success on a slow burn basis, the structure of how we talk gaming seems to preclude this for games — if a game doesn’t drop with a bang onto thoroughly well prepared ground (with either buckets of hype (AAA) or a highly revved community (Indie)), it seems unlikely that it will ever get over the discoverability threshold because it will pass out of the conversation too quickly.

        When you think about how many classics in other media took years or decades after publication to be recognised as classics, the throwaway approach that we seem to take towards games is a shame really. On which note, I will be looking forward to the advent calendar — I’m sure I’ve blinked and missed several good efforts this year.

      • Cypreana says:

        Next time announce when you are going to reply please, thanks.

      • The Random One says:

        The integrity of RPS’ editorial policy, much like pornography, can’t be put into words, but I know it when I see it.

        Also much like pornography, [disgusting, vaguely offensive double entendre]

      • Snargelfargen says:

        This article is addressing the comics industry, but I think it’s relevant here: http://4thletter.net/2012/11/the-thin-line-between-editorial-content-and-ads/

        This quote says it best:

        “When you’re covering this stuff, don’t stop at “this exists.” Take it a step further. Look at what you can say about it, rather than just reporting on it. What does it say, what does it mean, what does it do? If the answer’s nothing, is it worth posting?

        My problem isn’t even with the teasers in and of themselves. They’re pretty effective, in terms of generating conversation. It’s that the press released them like they were actual news, instead of advertisements. Comics journo doesn’t have an ombudsman, so the lines between editorial and advertisement can get muddy. We need to be better at discernment, rather than posting everything that passes through our inbox. “No, thanks,” isn’t an insult.”

      • dysphemism says:

        If free beers are a sickness, it’s one I’d like to catch.

        …. Alec, can I have a sip of your soda?

  10. Bork Titflopsen says:

    ALL GLORY TO THE HYPE-NOTOAD!

  11. Zarunil says:

    OMG I’VE BEEN WAITING FOR THIS TRAILER FOR SOOOOOOOOOOOOO LONG!

  12. DazedByTheHaze says:

    Truth is sad. Don’t show it anymore! Love you guy’s for the stuff you do but I allready know that life sucks.

  13. Stuart Walton says:

    Statement of apathy forthcoming, watch this space!

  14. tungstenHead says:

    Guys, you need to announce this stuff ahead of time! Geeze, I’d have taken the day off work.

  15. Premium User Badge Llewyn says:

    I’m not falling for the hype, I’ll wait and pick up the TOTY edition.

    • El_Emmental says:

      You’re still not getting the Gamestop ending, TOTY editions aren’t what they used to be…

      (now I want to use the word TOTY everytime someone mentions a trailer)

  16. Cinnamon says:

    This was all too sudden for me. Maybe if you had softened me up with an interstitial ad for a game that was already out then this news wouldn’t be so shocking.

  17. Premium User Badge golem09 says:

    I can’t wait to start waiting to wait.

  18. Jorum says:

    Only another 200,000 likes on Arsetech Interactives Facebook page and they’ll deign to release their latest advert!

  19. lordcooper says:

    It’s Half Life 3, isn’t it?

  20. McDan says:

    While we wait to wait can you make an ARG for us? A RPS one would be the finest ever.

  21. Premium User Badge oceanclub says:

    Will there be Doritos(tm)?

    Swag Slag P.

  22. Joeliiyy says:

    I am so confused right now, though for some reason.. I want this game. I’m already hyped. What is it? Show me it!! >.>

  23. D-e-f- says:

    I love you guys!

  24. Didero says:

    SHUT UP AND TAKE MY MONEY

  25. The Random One says:

    Stop being silly, we all know it’s a trailer for Pleasant British Countryside Driving Simulator 2014.

  26. Premium User Badge c-Row says:

    I keep throwing memes at the comment section but nothing happens.

    • tKe says:

      I used to be a story commenter like you, but then I took an insult to the meme.

  27. Vraptor117 says:

    It seems I picked the wrong day to stop sniffing glue.

  28. mrpier says:

    A “first!”-post would almost be relevant here.

  29. djbriandamage says:

    Collusion!! RPS, is it or is it not true that you have written articles on this date in the past?

  30. futage says:

    Spoiler.

  31. Surlywombat says:

    When the trailer for the trailer comes out can you do one of those frame by frame examinations? Please attempt to dissect each trailers scene and then make massive logical leaps to vague conclusions with no basis in fact what so ever? Cool thanks in advance.

    • Inglourious Badger says:

      0:10 – Oooh, shiny!
      0:17 – Heeey, she’s hot
      0:24 – WOAH! Explosion!
      0:43 – That’s not….could it be? The guy who died in the Warface 4, but came back in Warface 6? It can’t be they died again in Warface: Opsface: Medalface 4: Plopface. Right?
      0:51 – :o They were wearing a mask all along!?
      1:05 – ARRRRGH, exploding tentacles!
      End – Da fuq did I just watch?!?!

  32. SiHy_ says:

    I’ve been waiting for this announcerment ever since the announcement that this announcement was going to be announced was announced!

  33. Jason Moyer says:

    I was really looking forward to the announcement of the teaser trailer for this upcoming game for next year’s summer blockbuster movie about the soon to be published biography of that guy who is going to do something newsworthy in the near future, but I have to say that after actually experiencing it I’m really disappointed and angry. What a shame.

  34. Premium User Badge Lambchops says:

    I’d like to announce that I shall be making a snide response to someone who announces that they are announcing a comment on this announcement of an announcement of a trailer. It’ll probably contain some sarcasm laden “praise” and other such delight.

    Although I fear it may have been remiss of me not to announce this announcement. Am I doing this right?

  35. Alexrd says:

    I thought I was on IGN for a second.

  36. Scouter says:

    …I confoos.

  37. Kein says:

    Why so much hype for GTA5?

  38. JBantha says:

    Getting excited with trailers before getting dissapointed with actual released game

  39. Bobtree says:

    Next up: a dozen F.E.A.R. 4 trailers.

    • Inglourious Badger says:

      That’s going to be called F.O.U.R. surely?

      • El_Emmental says:

        Only they’ve got a number genius on board, otherwise it will “just” be FE4R.

        Or they release an adult-only softcore weird gore erotic game named F34R (I let you guess the what F and R stand for).

  40. Stevostin says:

    So this is GTA V, right ?

    • Shadram says:

      I thought it was Modern Codface 4: Warfaster (or whatever the latest one is). But I guess we’ll have to wait for the announcement of when they’ll announce the name of the game in question.

      EDIT: Oh wait, that’s out next week. Probably not that, then.

  41. EPICTHEFAIL says:

    On behalf of the internet I give you:

    BWWWOOOOONNNG!

    There, it`s been done now.

  42. lijenstina says:

    Is that a Škoda 120 ?

  43. Phantoon says:

    “PREORDER PREORDER DO WHAT YOU’RE TOLD PREORDER GIVE US HITS PREORDER PLEASE JUST ONE MORE SCREENSHOT PLEASE WE NEED IT WE NEED THE HITS”

    Stop plagiarizing Kotaku!

  44. Cenarl says:

    Shut up and take my money