OK, probably a bit of explaining needed.
I want you to imagine you are John Riccitiello chairman of EA. Waking up to your usual tray of dry toast with cocaine you idly browse through the mornings summation of yesterday and you read this
What's the part that shocks you the most. The sales? The amount of money? No. Those numbers are the norm in your world. What causes you to weep uncontrollably on the floor is the fact you have never heard of him. This is an absolute outsider who has made billions. Without you. Without your rivals. Without any publishers. Without anyone but his customers."Now, all of the sudden, as a result of how modern society works, I managed to somehow earn a shit-ton of money."
So trembling you hurry to work without even taking the time to spit on a tramp today. You arrive in your soundproofed panic room and turn on your hidden security cameras. Sure enough everyone is talking about him. Grudging respect or bitter resentment to you it sounds the same. "Why didn't I do that?" "I had that idea years ago, I showed you right?" "[sound of muffled weeping in woman's bathroom cubicle]" "Maybe I should give my pet project a go?". Betrayl all around you, you see one option. Crisis meeting.
Marketing's there, accounts are there, legal are there, the HR people are there, the Azenberg representatives are there, the husk of John Madden is there. Everyone that matters in your game company basically. Together you thrash out the obvious solution.
Simple, you kill the Notch. But not only that you need to kill all possible future Notches and you need to destroy the possibility for these people to cut you out of the loop. You need to find a way to ensure every single game anyone buys is passing through your hands. So you build a wall, and stick a digital storefront in it backed with always on internet requirement.
You call it a service. It isn't.
Your customers call it DRM. It isn't.
It isn't about DRM, it isn't about preventing piracy, it isn't about controlling access to someones game. It isn't the customers game you want to control. Its the developer's game and all future games they make.
People are thinking about walls from the wrong side. It isn't about enticing customers and walling them in. Its about keeping the developers in. If and when streaming goes mainstream the neo-indies will perish. At that point the only way for someone to sell their game is to get bricked in with your stable as the only company able to afford the servers. At which point you cum.
Thanks a lot Notch.
I may or not be entirely serious. I can't quite tell.