Anyone have any thoughts on the ongoing PR spat between the two re: BF3/MW3?
I have to say that I find EA's continued trash-talking offputting. Not merely in that I think it's undignified and unnecessary, but also because it's so obviously crafted to appeal to, well, the market they're aiming at. It's not a genuine expression of anything, merely part of the marketing plan. It's all well and good to criticise Activision for attempting to take the high ground here in light of their passive-agressive statements in the past, but nonetheless it is the high ground and to my eyes Activision comes out of this affair looking rather better than EA does.