This is mainly just out of idle curiosity, but I was wondering if anyone had any experience with the paid versions of AV like Avast, AVG, Bitdefender, etc..

I've been using the free versions for years, and never seen much point in getting the paid versions.

As later versions of windows seem to have secured things and reduced the need for Firewalls and AVs, I've noticed that the marketing has shifted more to focusing on things like "Social Network Protection" and "Secure online banking" and "privacy protection" etc.. but it's not usually clear from the marketing what these actually do.

I switched from Bitdefender back to Avast after an annoying bug, and now they've offered me a few years of their full paid AV free.. but I'm not sure if I can be bothered to switch back. I'm not sure how useful / effective any of these additional features are. Though it might be nice to avoid the pop-ups trying to get me to upgrade to the paid version.

Anyone have any thoughts?