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05-10-2011, 12:24 AM #1
EA sues EA. Over negative ionized wristbands.
05-10-2011, 01:10 AM #2
What is a wristband with "negative ions" and infused with "volcanic ash" supposed to do, anyway?
Other than make you look like an ass, that is.
05-10-2011, 01:55 AM #3
I expect a lot of anti-Electronic Arts people will go "ZOMG EA U SUKKK" with this, but I'm on their side. That is a bit too close for comfort and at a distance (Or with panning on TV at say a professional event) I can see the logos being confused.
05-10-2011, 03:26 AM #4
Nevermind that ions are charged atoms and molecules. How do you infuse a molecule with anything?
Definition of INFUSE
a : to cause to be permeated with something (as a principle or quality) that alters usually for the better <infuse the team with confidence>
b : introduce, insinuate <a new spirit was infused into American art — American Guide Series: New York>2
: inspire, animate <the sense of purpose that infuses scientific research>3
: to steep in liquid (as water) without boiling so as to extract the soluble constituents or principles4— in·fus·er noun
: to administer or inject by infusion <stem cells were infused into the patient>
none of it works even a little
05-10-2011, 05:20 AM #5
05-10-2011, 07:36 AM #6
05-10-2011, 08:29 AM #7
05-10-2011, 09:02 AM #8
Of course, the only solution is to filter out the nuclear electricty to provide happy Tachyons that generate healthy light. http://blogs.oracle.com/templedf/ent...hyon_signature
Seriously though - EA (the game company) is suing EA (the fitness company) for selling real-life wristbands to real-life people IN IMITATION of the rendered wristbands on rendered people. Doesn't this strike anyone else as utterly nuts?
05-10-2011, 09:57 AM #9
Do you know what, science is really supposed to stop all these bullshit snake oil companies but actually they seem to increase it by these companies bringing out some bullshit pseudo science and selling it to people.
05-10-2011, 10:53 AM #10
- Join Date
- Jun 2011
- Three miles from the nearest bus stop
05-10-2011, 11:17 AM #11
Hooray for EA? Again?
I have confusing feelings here, but the overriding one is the satisfaction of seeing at least one set of snake oil peddlers getting hounded out of town. Negative ions infused with harvested volcanic ash, forsooth.
05-10-2011, 12:16 PM #12
It's nothing to do with the wristbands themselves, it doesn't matter whether they're crap or they work, it's to do with the logo.
05-10-2011, 12:28 PM #13In a complaint filed recently, Electronic Arts said that Energy Armor advertises its health and fitness products by associating them with sports and professional athletes, "which is similar to how Electronic Arts advertises and markets its EA Sports products," the complaint says.
05-10-2011, 12:45 PM #14
- Join Date
- Oct 2011
It's supposed to make you part with your money. Any further effects will be a statictical fluke and added to the testimonial page.