So EA realizes that the downside risk is great for them to gamble on the success of the new Origin release system. From some Chinese sources that I read, the reason EA cut its support to Steam is not entirely, and may not be even mostly for forcing gamers to diversify their support to Origin. From the reports I read (which may or may not be true), Valve used to offer the Steam platform free for DLC release. By free I mean really free, Valve collected not a dime from offering server resources. Some time in the summer Valve decided to change this policy. It demanded that either Steam version of the games' DLC be entirely offered on Steam and Valve gets a cut on the sale (i.e. non-Steam version DLC will not work on Steam version of the game), or the games themselves be withdrawal from Steam entirely. Crysis 2 was the first casualty. Obviously both EA and Valve didnt want to break off the relationship that abruptly.
BTW, from my Chinese sources Americans may also get their Battlefield 3 Steam release on 25th October.
Battlefield 3 Steam release in negotiation?
5/10/2011 @ 19:25
EA and Valve are currently in "late-stage talks" to secure a Steam release for the PC version of Battlefield 3, according to an alleged insider.
BF3blog's source claimed the two parties are close to reaching an agreement which would see the game arrive on Valve's Steam store in time for the game's 28th October launch.
As detailed back in August, EA decided not to sell the game through Steam because of Valve's "restrictive terms of service" regarding patching and DLC.
We've asked the relevant parties for comment and will update if we get a response.