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  1. #1
    Network Hub siegarettes's Avatar
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    Marketing Buzzwords You Hate

    There's a huge trend to overuse certain phrases or words for back of the box descriptions, that while they may be true, barely inform anyone about a game at all.

    What are words you hate to see on boxes, or in ads of videogames?

    Let's get started:

    "epic"

    or nearly as bad

    "visceral"

  2. #2
    Secondary Hivemind Nexus coldvvvave's Avatar
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    I hate all marketing.

  3. #3
    Lesser Hivemind Node agentorange's Avatar
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    Not a word, more a phrase, but the thing Bethesda says about every one of their games: "You can do anything."

    Also when ever I see the word "perfect" on the back of a game box. Like I just bought DX:HR, and it says it's a "Perfect blend of first person action and role playing" (or something). Ok, I guess if it's perfect then no one should even attempt to create another first person action RPG. Like "Epic" and "Awesome" it's just another one of those words that is used to so often that is has become almost meaningless.

  4. #4
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    'non-linear'
    'your story' 'your [insert noun here]'

    Usually because they're outright lies, or if they're true, they tend to be badly implemented. Also, I hate the idea that everything has to be about YOU AND YOUR STORY TELL YOUR STORY YOU YOU YOU.

  5. #5
    Lesser Hivemind Node Oshada's Avatar
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    Probably 'Game X reinvents the genre.'

  6. #6
    Lesser Hivemind Node agentorange's Avatar
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    Quote Originally Posted by equatorian View Post
    'non-linear'
    'your story' 'your [insert noun here]'

    Usually because they're outright lies, or if they're true, they tend to be badly implemented. Also, I hate the idea that everything has to be about YOU AND YOUR STORY TELL YOUR STORY YOU YOU YOU.
    It never really is about YOUR story, though, is it? It's always your character obediently doing the bidding of a bunch of other characters.

  7. #7
    Secondary Hivemind Nexus Rii's Avatar
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    Social networking.

  8. #8
    Network Hub Splynter's Avatar
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    Not a marketing buzzword/phrase, but "monetization strategy".

    Also, synergy. What a classic.

  9. #9
    Secondary Hivemind Nexus jnx's Avatar
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    Cinematic gameplay experience.
    Twitter! Occasional impressions on random sim games.

  10. #10
    Secondary Hivemind Nexus
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    I hate "visceral combat" the most because it is not just a marketing word, it seems to have got into people's heads. I've seen "I prefer the combat of Y to X, because it is more visceral". Grrr!
    Irrelevant on further examination of the rest of the thread.

  11. #11
    Secondary Hivemind Nexus soldant's Avatar
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    Quote Originally Posted by Rii View Post
    Social networking.
    Quote Originally Posted by equatorian View Post
    'non-linear'
    Two of my most hated. Particularly non-linear, because the vast majority of the time it's a total illusion. But then again "non-linear" in common usage generally translates to "backtracking" so I guess they can't be entirely blamed for that one.


    I'll add: "Classic/retro gameplay experience" and "art game" to the list. "Classic gameplay experience" is too often a "feature" in indie games these days. "Look guys, we made a platformer! Now I know what you're thinking, it's just another platformer... but we have 8 bit graphics! It's totally retro! Bet you've never seen that before, am I right?"

  12. #12
    Secondary Hivemind Nexus b0rsuk's Avatar
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    tactical (translation: slow)
    team-based (translation: you don't shoot 50% of server population. In many cases you are simply not able to.)

  13. #13
    Secondary Hivemind Nexus Jockie's Avatar
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    'Immersive'. Mainly because the game in question usually isn't.
    I write about them video games at these locations

    And on Twitter

  14. #14
    Lesser Hivemind Node westyfield's Avatar
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    "A seamless blend of [genre] and [genre]"

    Usually translates as "we bolted some shitty non-RPG elements to the core game and took the rest of the week off".

  15. #15
    Network Hub frenz0rz's Avatar
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    When a developer is described as 'critically acclaimed'.

    Make one good game and you're apparently worshipped forever.
    I occasionally write things on this website. You can read these things by clicking this thing:
    www.teamsao.com

  16. #16
    Lesser Hivemind Node Bhazor's Avatar
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    Any mention of characters or story in marketing. The reason being that it generally means the resulting game is a completely linear cinematic story bolted on to a chest high wall hugging simulator.

  17. #17
    Lesser Hivemind Node Keep's Avatar
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    It comes up more with movies, but any reference to how funny the thing is.

    It is impossible to mention without it sounding like hyperbolic bullshit, and the more you try and insist "No but this actually IS funny", the less plausible you sound.

    "Funny" - eh, so not really then.

    "Laugh out loud funny" - i.e. two jokes in the whole thing.

    "Hilarious" - is trying to be funny, and isn't.

    "Side-splittingly hilarious" - for the love of god, avoid.

  18. #18
    Lesser Hivemind Node Bhazor's Avatar
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    @Keep

    "Starring Adam Sandler"

  19. #19
    Lesser Hivemind Node agentorange's Avatar
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    @Keep

    How about "Quirky indie comedy!"

  20. #20
    Network Hub Namdrol's Avatar
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    'save the world' 'save the universe' 'take back the earth' blah blah. How many Jesus with assault rifle ego fantasies for 13 year olds do we need in games/tv/film?

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