It's know that game PR companies use a variety of dodgy tactics, but the existence of 'blacklisting' now glaringly public:
http://arstechnica.com/gaming/news/2...ve-reviews.ars
The twitterer apologised after the fact.
Nevertheless, is the games industry the only place where critics are treated like this? Do film and music journalists not get invited to preview screenings or sent preview tapes if they've written bad things about directors or bands?
Last edited by Cooper; 15-06-2011 at 04:43 PM.
That company sure sounds professional!
What's interesting about that is that they said they don't mind the low scores, but don't like the venom-filled reviews. Which I can understand from a personal perspective, but it's basically saying "don't write entertaining reviews" - because being strongly critical to the point of venom is how you make a review of a bad game read well.
Well, the guy just sounds angry himself.
Who knows if that's their policy . . . but scuttlebutt says it's the policy of more than a few.
"Bad scores are fine. Venom filled reviews...that's completely different,"
That seems kind of reasonable to me. He seems to be frustrated and saying that if you post a professional review with reasoned negative critique about the game then you are fine. If you post an unprofessional review that is all about vicious, ad hominem attacks then you can review our games on your own dime.
I disagree. It's the lazy way to write an interesting negative review but for some reason it seems to be the only way most journalists know how to do it.Originally Posted by deano2099
Last edited by BobsLawnService; 15-06-2011 at 06:09 PM.
2K Games does not endorse or condone the comments made by @TheRednerGroup and confirm they no longer represent our products.
Ouch
That's an awfully bitchy response. It makes me think of when some fugly girl goes on the X Factor to be told that she hasn't got an ounce of talent, and then her parents come in and rage at Simon Cowell as though she deserves some form of praise because she tried her best.
Smart move by 2K to dump them, Redner seems to have a fundamental misunderstanding about who has who by the nads once information like that becomes public. At that point, review sites are all but obligated to fire off negative reviews to maintain any kind of public credibility.
If you release something, anything, to the public, you have to be prepared for people saying whatever the hell they want about it. This guy getting angry just makes the whole Duke Debacle more depressing...
Edit: and a strangely emotive way of unmasking the trade "secret" of blacklisting and segregation...
Last edited by Donjonson; 15-06-2011 at 08:35 PM.
You're entirely correct in what you say. The problem is you're misrepresenting the statement as something it isn't. No-one mentioned ad hominem attacks until you did. If this story was Duke Nukem PR firm publicly threaten to 'blacklist' journalists who make ad hoiminem attacks then I doubt we'd be having this argument.
There's a million miles between unprofessional or ad hominem, and "venom filled". As long as the venom is directed at the game, I don't see the problem.
No press outlet has a right to receive early and/or free review copies of games. The behaviour of publishers in this respect may be reprehensible, but that press outlets cave to it is infinitely worse in that they are thereby misrepresenting themselves to and misleading their readership. As Martin Luther King used to say, a man can't ride your back unless it is bent.
They're using ad hominem in their reviews?
The syllogism would be "These people are imbeciles, therefore this game is terrible". Kind of along the lines of "Why should I listen to you? You're Hitler!"
What seems much more likely is the form "This game is terrible, therefore the people who made it are imbeciles" - that's not ad hominem, it's just an insult.
Ad hominem probably wasn't the best word to use.
Hollywood does the same thing with movies. Any movie that they know will be poorly rated gets the "not screened for reviewers" treatment.
Wow, I’ve never seen a public threat before, usually these developers are smarter than that. As the article mentions, Blacklisting is hardly uncommon, with every low score potentially convincing a developer to take their business elsewhere. That’s probably why we’re stuck with the 80% = average and 90% = good mentality.
Still... the way some reviewers are going on, you’d think this game was the anti-Christ.
"It's not obvious they knew just how monumentally moronic the game they created is."
"That's when you realize that 2K is trying to pull a fast one."
"But now they're all middle-aged software engineers and everything comes across as a desperate attempt to relieve their youth."
Last edited by Drake Sigar; 16-06-2011 at 08:18 AM.
To clarify, it was the PR firm, Redner Group, that made the threat. 2K have since ended their association with them, though how much of it was 2K's words from Redner's mouth is unclear.
I've had a few different thoughts as to why people are quite clearly going over the top with the negative reviews (I'm aware it's not a brilliant game), one of them is that people feel somewhat more grown up and matured if they bash this relic from the past and it gives them a chance to feel like they're in a new age of video games.
It is, <a href=http://www.incgamers.com/Reviews/1193/duke-nukem-forever-review>by all accounts</a>, a terrible game. Terrible games should expect to get colorfully terrible reviews.
Best one I remember was of Extreme Paintbrawl, in Computer Games Strategy Plus. This is not unique to DNF. This is not new. This is not "unprofessional", unless you really expect bland, robotic neutrality in a review.
Another one is that it's been in development for twelve years. Expectations were understandably higher, but then we got past that to "it's probably going to be rubbish anyway".
It's always a what if, but it seemed to me the prevailing mood from the press in the run-up to release was that it was going to be a pleasant surprise. Not brilliant, but not a disaster. I think it being so bad took people by surprise, and that is why it's getting a kicking.
Eurogamer's review had some factual errors. It "proved" the game lacks any new ideas by saying there are no new weapons or enemies and criticised the platforming because Duke has an "invisible body", when it actually has full body awareness...
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