After observing them stumbling around for a couple of days, I think they're just not PR-savvy enough, and are a bit inexperienced in budgeting. The mini-snafu about stretch goals has caused them to just leave it to the community to prioritize what they want, and they're going to cram in as much as they can before running out of money. I'm okay with that.
http://www.kickstarter.com/projects/...enonauts/posts


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