The trailers themselves were pretty cool, but the marketing might have been a bit on the weak side, though given THQ's financial situation, they might not have had much of an option there. It's the ridiculous DoW-style constant stream of DLC that irks me.
They did some great trailers - in-game and out of - but it was way too much about the 'sexual' aspect and the 'gang' aspect, yet neither of these really had much prominence in the game. I mean in terms of how outwardly sexual SR3 was, with the Penetrator and so on, it really didn't hit the same 'level' as the marketing.
I'm sorry but that trailer made me laugh soooo much and essentially sealed the deal for me. The marketing wasn't the problem.
Honestly, I think the problem might've been that liking that game is seen as childish by certain people (like, apparently, the interviewer). If you like it, you need to "grow up". Stupid reaction? Yeah. Typical? Yep.
They could've probably toned down the porn innuendos a notch and cranked up the madness instead, but I still had a great time. One of the few games to make me laugh in a long time. If they can recapture this in SR4, but with good side-missions (and perhaps more varied gameplay overall), it'd be an instant buy for me.
It's more of a comment on the industry it exists in that people could see the inital trailer and see it as an attempt to be cool and serious, as opposed to satirical and ludicrous, but that's none the way I read it precisely because of what has gone before.
It didn't really require following E3, the Saints Row website (and the SA thread, for me) was frequently updated with everything PR and otherwise. Shaundy was prominently featured in her platform boots, "latex" pants and cleavage outfit on the first iteration of the website and teaser images (only in one or two in-game screenshots though). It didn't bother me but I clearly remember her being there from the start.
E3 had the bikini car-wash girls and the penthouse pets (and "look at us Sasha Grey will voice someone in our game" earlier, IIRC). The initiation station eventually had some of the penthouse pets in its trailer.
So yeah, if you ignored all this and only ever watched/were interested in gameplay trailers, it's understandable you missed the terrible PR job they did. And if you never looked at their terrible quality/overpriced DLC scheme, I can see how it might be hard to understand that someone disliked that part of the equation too.
I didn't buy any of the DLC specifically because I didn't feel they were worth the money. Not by a long shot.
However, I think most people only saw the trailers really. I know I've never been on the official site or bothered looking at E3's coverage of it. I wouldn't be surprised if the trailers were done in-house by Volition while the rest of the marketing was from an outside team from THQ, which would explain the jarring difference in focus.
Indeed, I only watched the trailers, and they were glorious. What you folks are saying here about the rest of the marketing is... ugh.
I don't really see how having Team Fortress 2 hats in game is, really, any sort of 'good' thing.
But that play-through trailer was pretty cool as it showed off a lot of the game - childish bits, sure - and it made it look fun. It was ruined by the use of the Delseh (i.e. the Genki cannon car thingy), but otherwise was good.
Because I don't want TF2 in my SR3. If I wanted to play TF2, I would go and play TF2.