John Walker: "So I’m delighted to say that what we saw at E3 last night was not representative of the gaming industry of which I’m a part."
Is that so? Just type 'rockpapershotgun dlc' into Google and you'll see pages of Rock Paper Shotgun articles promoting dlc. Stop promoting it and it may just disappear. But don't complain about it when you (RPS) promote it.
John Walker: "Announcing DLC many months before a game is released ignores the ever-larger realisation that this is an affront to those who are paying full price for a new game."
But it's ok to buy a new game and then read an article on RPS about/promoting upcoming dlc?