Okay, you know how those fast food chains and supermarkets often have things like "We'll donate a portion of the proceeds of all purchases to feeding hungry puppies in Ethiopian shelters"? Kind of like that. They have the money, they would just rather get some more PR AND not put as huge a burden on themselves.
And no, we really aren't "getting a long way" from what I suggested. That IS what I suggested. Party A needs help to develop something and doesn't want to sink all their own cash into a project, so they negotiate with Party B prior to starting up a KS (this way they don't have a goal of "Find someone to make this"). It shouldn't matter who Party A is. They are using the KS funds to develop it, plain and simple. You are the one who started going off on how much EA sucks and would only ever use this for milking an IP or something or another.



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