Both of these games are not coming out on Friday, they are coming out on TUESDAY.
They both release at something like six AM UK time, in America. Yes, it's that bullshit 'games come out in time in America but nowhere else' thing.
But there's a solution!
To unlock the games when they're REALLY out instead of the bullshit european release date do this: http://www.reddit.com/r/Borderlands/..._the/?sort=new
with this: http://www.spotflux.com/
Common consensus says that Valve don't care if you do this to unlock games WHEN THEY ARE REALLY RELEASED.
But DO NOT USE THIS TO BUY GAMES. If you buy games while using soptflux or a VPN, YOU WILL BE BANNED.
ONLY USE THIS METHOD TO UNLOCK GAMES AT THEIR REAL TIME OF RELEASE.
And for God's sake, stand up for the right to get games released at their REAL TIME OF RELEASE.