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11-10-2012, 04:43 PM #21
"Most of game critics" is a rather large pool. Did you mean full-time professional game critics?Support for my all-pepperjack-cheese food bank charity drive has been lukewarm at best.
11-10-2012, 04:47 PM #22
- Join Date
- Jun 2012
It's like those 2 hour 'megafactories' car commercials on discovery where the PR representatives hype up for example a dodge charger with all kinds of marketing speak to describe the handling and the company policy.
It's an elaborate ad dressed up as a documentary.
VGAs use the same concept.
The headline should have been : Are there people out there so retarded that they don't realise this? (answer would be a resounding YES)
11-10-2012, 04:49 PM #23
If we simply assume that all games reviews are an arm of the marketing department of games publishers, then yeah, it's no longer an issue of corruption, but then there's also no reason ever to read games reviews.
11-10-2012, 05:05 PM #24Virtual Pilot 3Dô NEVER NOT SCAM!
11-10-2012, 05:05 PM #25
11-10-2012, 05:13 PM #26
- Join Date
- Jun 2012
Reviews, well there are many from many sources so you have to look at it case by case.
Review magazines/websites/blogs/those super elaborate standard PR package image/banner threads on neogaf can be anywhere from sincere to bought by a PR department to just directly designed and released by a PR department.
The main difference here is that their whole spiel and whole pitch is objectivety and consumer interests.
PR tactics like viral marketing (aka shills) are well documented in other industries so it always amuses me to see gamers dismiss the idea of forums/websites/review outlets containing shills.
There are numerous accounts of (non gaming) companies getting caught when they pay actors to mix into the crowds at unveilings/pr events to spread excitement and specifically to show enthusiasm when the media interviews the crowd for their opinions.
Some google-fu will show you plenty of real world event examples outside of the interwebs.
On the gaming side, EA employs hundreds to help set the tone in large online communities.
Again, viral marketing is well documented outside of gaming, influencing public opinion in any way possible is very effective (US food industries spend millions on halftime ads to convince housewives that high fructose corn sugar is awesome because 'sugar is sugar')
Just look at any large gaming forum, the general concensus and mood of any thread about any new game is almost always set within a few posts.
Peer pressure doesn't stop after highschool, kids. People are eager to have a sense of belonging and bored people are eager to get excited about anything. Gamers are double susceptible to both for obvious reasons.
If you can pay a few people to spend a few weeks at key times to reach hundreds of thousands of people and influence their perception of your product under the guise of a casual observer then ofc you will take it. (jaded reaction to corruption)
Hell ,it's a lot cheaper than stuffing people's mailboxes with expensive color printed ads that most people throw away and don't take seriously. Those things are just for consumer awareness.
Actually having people actively LOOK for and look at your advertising at a much lower cost and actually influencing their opinion with it is way more effective.
The neutral outsider does and should hate these practices though because it doesn't benifit the consumer and creates a lot more noise.
But hey, gamers man:
-embrace anything that benifits whatever company they fawn over no matter the effect on them
Last edited by Finicky; 11-10-2012 at 05:18 PM.
11-10-2012, 05:16 PM #27
Just to say, although I really like Metro, Halo: Reach is still a better game. Yep, uh huh.
11-10-2012, 05:18 PM #28
It's blatantly obvious at times. Have you ever read a review and thought to yourself "Wow, this game sounds terrible. The author is just bashing the game left and right for several paragraphs" and then you get to the end and see the score and it's a 90/100?
11-10-2012, 05:21 PM #29
11-10-2012, 05:24 PM #30Virtual Pilot 3Dô NEVER NOT SCAM!
11-10-2012, 05:36 PM #31
11-10-2012, 06:11 PM #32
11-10-2012, 06:18 PM #33
- Join Date
- Jun 2011
There was a saying about this... what was it again?
"Never attribute to malice that which is adequately explained by stupidity."
11-10-2012, 07:17 PM #34
- Join Date
- Jul 2012
when reviews are a business, then yes
the most important thing for these so-called 'journalists' is getting the review out as early as possible (more pageviews) and building good relations with publishers to get early/exclusive access to news/games
11-10-2012, 07:30 PM #35
Oh wait, are you going to accuse me of taking bribes from MS now that I'm not hating on Halo?
11-10-2012, 07:42 PM #36
11-10-2012, 07:44 PM #37
Oh yeah, obviously being on a console it is automatically not as good.
But really, Reach would make an excellent PC game, and it saddens me that more of the series isn't on PC.
11-10-2012, 07:45 PM #38
Yes. Everyone who disagrees with me is part of a global conspiracy.
11-10-2012, 08:26 PM #39
11-10-2012, 08:28 PM #40
I feel like I'm getting trolled or something. Am I getting trolled?