Results 121 to 140 of 282
30-11-2012, 04:13 PM #121I think of [the Internet] as a grisly raw steak laid out on a porcelain benchtop in the sun, covered in chocolate hazelnut sauce. In the background plays Stardustís Music Sounds Better With You. Thereís lots of fog. --tomeoftom
You ruined his point by putting it in context thatís cheating -bull0
30-11-2012, 04:29 PM #122
Virtual Pilot 3Dô NEVER NOT SCAM!
30-11-2012, 04:33 PM #123
30-11-2012, 04:41 PM #124
When was the last time you saw that ad though? They've taken a much more direct "We have a drink that you'd probably like to have" approach recently.
Those are poor commercials, but at least they actually make it clear what type of product they're selling: a tablet. They're bad commercials because they only work for people who already know what the iPad is, but they're awful at attracting possible new buyers. And that's what they need if they want to keep shareholders happy so don't expect this strategy to stay for long.
And that's all it says - there's a story but nothing else. If I didn't know what GTA was already I'd think it was a new animated movie. It's good for building hype only with people who already know the product, and that's not good advertising. If it works it's only because they've garnered such a large cult following like Apple, not because they're showing an enticing game. And that's not going to work in the long run because only going after your previous customers doesn't please shareholders. You have to attract new ones.
Look at the most recent CoD BLOPS 2 ad, with all those famous people in it. There's a version which shows no gameplay, but its loud, its fast, its got Robert Downie Jnr in it in a bad CGI jet fighter and its for CoD BLOPS 2. And it's everywhere. Why? To get people talking more and more about CoD BLOPS 2, a game that was already going to sell a million trillion squillion copies, so that more people will get caught up in the hype and just buy it. People who get caught up in hype tend not to think about buying things.
30-11-2012, 04:53 PM #125
- Join Date
- Sep 2012
every time this discussion comes up I have the urge to scream from the mountaintops READ THIS
This guy has it fuckin' nailed down.
30-11-2012, 04:57 PM #126
30-11-2012, 05:04 PM #127
Admittedly, I don't watch much TV.
Here I'll bold the letters for you. The problem is it only works for people who already know what GTA is. It doesn't attract any new customers.
Last edited by Shooop; 30-11-2012 at 05:10 PM.Virtual Pilot 3Dô NEVER NOT SCAM!
30-11-2012, 05:06 PM #128
And you're right, Apple aren't selling products and Guinness doesn't really need to advertise, but so many companies at this stage don't. We all know who they are and what they do. Like Pepsi, who actually needs to be reminded this is a thing? Yet they spend millions on getting adverts with sports personalities around the world. David Beckham drinks Pepsi, drink it and be like him!
30-11-2012, 05:11 PM #129
I think a lot of the sponsorships, ad campaigns and the like from the big names who already have market saturation, let alone market domination, is mostly to placate their stockholders. Due diligence at finding your market and all that. No executive wants to be faulted for being complacent.
30-11-2012, 05:11 PM #130
30-11-2012, 05:13 PM #131
Just out of interest, how do you think the CoD franchise has managed to grow year on year and sell more copies of their games year on year if their adverts only work on people who already know what CoD is?
How do all these new players find out what CoD is so they come along and buy the game? You'll probably tell me they've heard about it through word of mouth? But who did they hear it from? And where did the person that told them hear it from? Were a massive generation of kids born in the late 90s with an internal knowledge that one day CoD 4 would come out and they had to have it? Then they told the rest of us?
30-11-2012, 05:20 PM #132
30-11-2012, 05:22 PM #133
And that's the thing - it looks successful because right now there's enough people who've played the other games to be profitable. But it won't work so well in the future because they'll need to attract new players.Virtual Pilot 3Dô NEVER NOT SCAM!
30-11-2012, 05:25 PM #134
- Join Date
- Jun 2011
One simple reason for that is that if you, the customer, have never played a GTA game, Rockstar don't want to sell you GTA V right now. Because it isn't out for a year. They'd rather sell you GTA 4, which you can actually given them money for right now.
30-11-2012, 05:29 PM #135
Maybe they just don't have the confidence in their gameplay mechanics. Maybe the game(?) is easier to sell based on its graphics. Maybe there isn't much to show.pass
30-11-2012, 05:34 PM #136
Also, I've been seeing a lot more traditional ads for video games of late: Billboards plastered on buses for AssCreed, constant TV spots for BlOps2, the whole nine. I fully expect GTA5 to have similar campaigns closer to launch.
30-11-2012, 07:49 PM #137
I didn't say it won't work now, but it probably won't in the future when the previous customers stop buying and they need to attract new ones.Virtual Pilot 3Dô NEVER NOT SCAM!
30-11-2012, 08:05 PM #138
Black Op 1 sold over 5.6 million copies and MW3 sold over 6.5 million copies. Where did those extra 900K sales come from? The advertising of those games was nothing more than a Michael Bay trailer, yet it managed to pick up near an extra million players.
30-11-2012, 08:09 PM #139
30-11-2012, 08:52 PM #140