Posts Tagged ‘advertising’

ASA Warns YouTubers To Disclose Promotions

By Graham Smith on November 26th, 2014.

I use YouTube exclusively for watching the Shake It Off video, which is clearly a paid promotion for its own sick beats.

The Advertising Standards Authority has warned that YouTubers need to make clear when the videos they create are paid-for promotions. The comments were made by the ASA, Britian’s agency for regulating advertising standards authoritatively, after a BBC journalist brought YouTube videos to their attention where the relationship between presenter and product was unclear. Given recent hullabaloos over disclosure in videogame YouTuber land, this is worth knowing about.

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GoG.com Are Advertising Something.

By Craig Pearson on March 26th, 2012.

Satire!
Remember when advertising used to just be up front about stuff? Languid shots of fields with Orson Welles waxing lyrical about the taste of peas, and then “BUY PEAS!!!” in big letters flashing for 12 minutes as the William Tell Overture played. You knew where you stood with adverts like that: to buy or not to buy (peas). But now adverts are teases, advertising that something might be happening in the future. It’s a cruel psychological trick, to make you think you could miss out. GoG.com are advertising in such a fashion right now. They released three in a series of four over the weekend, bigging up various parts of their service, attacking DRM, regional pricing, and sparse freebies on offer at other online stores. All they’ll say is a ‘”Newer, Fresher, Bigger” GOG.com lands Tuesday at 09:00 AM GMT!’
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