Remember when advertising used to just be up front about stuff? Languid shots of fields with Orson Welles waxing lyrical about the taste of peas, and then “BUY PEAS!!!” in big letters flashing for 12 minutes as the William Tell Overture played. You knew where you stood with adverts like that: to buy or not to buy (peas). But now adverts are teases, advertising that something might be happening in the future. It’s a cruel psychological trick, to make you think you could miss out. GoG.com are advertising in such a fashion right now. They released three in a series of four over the weekend, bigging up various parts of their service, attacking DRM, regional pricing, and sparse freebies on offer at other online stores. All they’ll say is a ‘”Newer, Fresher, Bigger” GOG.com lands Tuesday at 09:00 AM GMT!’
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Posts Tagged ‘advertising’
By Craig Pearson on March 26th, 2012.
Respond to our gibber
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