No Casual Shoes
By Jim Rossignol on July 26th, 2012.
Happenings are afoot in the realm of casual gaming. Zynga, the leading casual gaming company, has seen its share price dropping. Not only that, but it has announced its intention to enter the tricky world of real-world money gambling. Things are, quite clearly, not working out as intended. And yet free-to-play casual gaming was supposed to be the most important thing to have happened in gaming since home consoles.
So what’s going on?
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By Jim Rossignol on March 5th, 2008.
Interpret found that, during 2007, casual games reached over 145 million people aged 12-65. Of that figure over 71 million play casual games for one or more hours per week.
There’s a new media research firm on the block, and they’ve done their homework. (Or, more accurately, they’ve interrogated 8000 people said to be representative of a cross sections of American society. That’s interesting because it means the figures above are only those people in the US playing casual games.) The biggest gaming market in the world is only getting bigger, according to this report.
Perhaps worth remembering that PopCap’s site alone handles nearly 6 million unique visitors each month. Do you play block sorting games on a regular basis, readers?
