Recently the developers behind Deep Under The Sky (a very pretty game where you zoom about as an incredibly fertile Venusian jellyfish) came up with a scheme to allow excited potential players to get a free copy of the game. It’s called Art To Play.
The idea is that instead of paying £6.99 you make an artwork relating to the game which has taken at least half an hour to create and send it to the developers. In exchange you get a copy of the game. The scheme has been open to submissions for a while now so I got in touch with Colin Northway, who made the game with Rich Edwards, to ask what the response has been like.