As gamers, we do have a habit of accompanying our thrown bathwater with the baby, the taps, the bath itself, various bottles of shampoo, and all the shower fittings. And in the angered fuss about all manner of issues regarding our being “milked” by game releases, the phrase “DLC” seems to have become a dirty one. And that’s just plain silly. With rumours circulating that Ubisoft are planning a season pass for Assassin’s Creed III DLC, and even a new dedicated dev team to produce it, some are tending toward the negative. No, this is a good thing.