
The demo stands alone. In all of entertainment, with the possible and fairly rare exception of novel samplers, there’s nothing quite like it – it may be based on the same principles as a movie trailer or a single, but the execution and the eventual effect is entirely different. A movie trailer is a mash-up of the film’s best moments – often to the point that the film itself simply can’t measure up to that ninety seconds of concentrated bombast. A single is, in theory at least, the most immediate track from an album, the song that demonstrates that artist at the height of their abilities.
A demo? It’s got to do so much more than simply look cool or sound catchy. Read the rest of this entry »




