In the way that mood cycles can revolve around Christmas or birthdays, do diehard game fans slip into emotional rhythms around marketing cycles? Do Call of Duty fans start to feel excited around the start of May, fidgeting and laughing more than usual, expecting the announcement of the next annualised sequel? Is E3 why I grow increasingly angry and desperate to flee to a forest over May?
Late July brings announcements from Codemasters of their next Formula 1 race ‘em up, which is why you may have been anxiously checking your phone and inbox. But as well as F1 2014, today they announced another game too. One breaking the rhythm. A “next-gen” F1 game is coming earlier than usual next year. What does this mean? And how do you feel?