Oh, you two. I’m unsure whether the endless spat between two of the world’s biggest games publishers is healthy. With Activision currently occupying the coveted Most Hated spot at the top of the publishing ladder, once so impressively held by EA, you can see why there’s rivalry. “We’ve sacked another entire dev team! Take that!” “Well then! We’re going to cancel a game people were really looking forward to!” And so on. Currently the battle is over the world-dominating presence of Call Of Duty, and EA’s belief that plucky Battlefield can depose it. Slap! Pinch!