The correct way to garner my attention is not with stupid publicity stunts, over-the-top PR, nor draping your game in scantily clad models. It’s to call it something really, really odd, like Frost Wars: The Rise Of Fatty Sparkles. This is a Unity-based turn-based strategy from first time developers, Lantern, and has been created using crowd-sourced ideas. And features a murderous polar bear.
