Posts Tagged ‘FUTUREdigital’

The Future Of Marketing: A Tesco For The Oculus Rift

By Graham Smith on March 24th, 2014.

All in our homes, navigating empty shopping malls alone.

Fans of the metaverse might briefly remember that period, 2003-2006, when all the world’s companies leapt upon Second Life as a new digital avenue for brand expansion, synergy, and other ultimately pointless ways to invest their marketing money. Well, good news! Because now the Oculus Rift is available, there’s a whole new way to “communicate your brands message.” Supermarket chain Tesco are getting in first, with a virtual recreation of a supermarket.

I would play this. I will “play” this. A trailer of your consumerist future awaits below.

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