Posts Tagged ‘magazines’

Better Accelerate Than Never?

By Kieron Gillen on September 6th, 2007.

Seeing this lying on the desk in the PC Gamer office was something of a surprise. They’ve only gone and brought back oddball games-and-girls US magazine PC Accelerator! Who’d have thunk it.

Photoshop is like Bloom lighting, but for girls.

Well, not back-back. One issue back, presumably to either test the waters for some manner of relaunch or to because there was a load of interesting ad stuff outside of PC Gamer, or some other reason. Who cares? All that matters is that one of the most casually sexist videogame magazines the world has ever seen is back for another crack.

I’m quite glad to see it.

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Ad Nauseum

By Tim Stone on August 13th, 2007.

After spending the weekend leafing through my musty, dusty, collection of ZX Spectrum mags (woodlice prefer Your Sinclair) I’ve come to the depressing conclusion that the games industry has forgotten how to design great print ads.

Open any recent PC periodical and – assuming you can find a games ad amongst the dull hardware hawking – you’ll see what I’m on about. Stilted renders, soulless computer-aided illustrations, car advert gloss… there’s just no quirkiness or character anymore, no human touch.

The situation is so dire I think a brief tutorial is in order. For the benefit of publisher publicity departments everywhere, here’s Tim’s Top Five Tips For Designing Eye-catching Ads.

1. USE UNADULTERATED ILLUSTRATIONS


Graphics tablets and Photoshop are the work of Beelzebub. Locate a talented luddite artist that understands this, then let them weave their painty magic.

2. USE DEVELOPER MUGSHOTS

Nothing is more eye-catching than a passport booth pic of a man with a sweaty forehead.

3. USE CUSTOMER QUOTES

What could be more persuasive than a glowing recommendation from J. L. Bryant of Chalfont St. Giles, Bucks?

4. UTILIZE THE SPACE

You’ve paid thousands for the page so why not use it to advertise your complete catalogue.

5. SHOW THE GAMER HOW HAPPY YOUR SOFTWARE IS GOING TO MAKE THEM

Ecstasy, like yawning and herpes, is infectious.

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