Windows 10‘s privacy settings very much need to be frowned at. Essentially: unless you pay close attention to the fluffy options offered when you first install Microsoft’s new operating system, it’s going to quietly track your behaviour and use it to fire targeted ads at you, as well as keeping tabs on your location history, data from messages, calendars, contacts and God knows what else. It is a bit scary, despite coming off the back of Microsoft’s own pledge to offer ‘real transparency’. You may or may not be OK with this yourself, but in any event at least some of this stuff can be turned off after the fact. I’ll explain how to do that below.