Last week I spoke to Randy Stude, director of Intel’s gaming program and the president of the PC Gaming Alliance (PCGA). The PCGA is an industry consortium made up of hardware manufacturers and PC games publishers, each with a significant commercial interest in the platform. The PCGA has so far released a couple of studies (pdf link) to its members, each looking at the numbers of PC gaming, for both hardware and software sales. They regard these as the most comprehensive studies so far, and Stude was keen to point out they didn’t support the figures we mentioned previously from Jon Peddie Research. If anything, the PCGA suggest, PC gaming hardware sales are even bigger than that. And they should know: the PCGA members make all the components.
I was keen to learn a little more about what Stude’s intentions were, and what the PCGA really intended to do for our chosen platform. The answers were encouraging, and Stude seemed straightforward about the intentions of this, an industry business consortium, as well as the methodology that such a group should expect to employ.
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