Posts Tagged ‘pre-orders’

Editorial: Let’s Not Pre-Order Games Any More, Eh?

By John Walker on March 18th, 2013.

Over the last few years, gaming pre-orders have become quite the most peculiar thing. What was once the province of the over-excited has now become one of the most crucial revenue streams for big publishers, with games offering as many as eight different versions of their bemusing pre-order bundles, where you can buy the game months before it’s finished, on the promise of some plastic tat and a book of concept art that the game doesn’t look like. And throughout, we’ve been suggesting that no, you really shouldn’t be partaking. And in light of the recent disastergeddons of Aliens: Colonial Marines and SimCity, it feels appropriate to reiterate that.

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Editorial: The Pre-Order Heist

By John Walker on November 14th, 2012.

NOWWWWWWW!

Over the last few years we’ve seen the pre-order become a central aspect of gaming. Heavily relied upon by both major publishers and the smallest indies, more people than ever are paying for their games long before they’re even finished. And with Kickstarter and its crowd-funding sisters, the matter’s become even more complex and nuanced. Shops tend to so massively over-stock on major console releases that there’s no real need to bagsy a copy, while PC games are of course infinitely available via digital channels. And yet pre-ordering games is a bigger thing than ever before. Why’s that, eh?

Time was you could loudly declare yourself for or against the concept – now it’s a subject that requires a little more thought. I’ve given it some below.

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