I always think music is a better model for videogames than film: individual series of games can be thought of as performers, reaching a feverish apex of popularity before settling into comfortable grooves and hoping for the rare, Kylie Minogue-like creative resurgence.
What’s unusual about music is that most of its critical discourse revolves around pop. It’s not because pop music is what’s popular – though that helps – but because pop is obsessed with the new. It’s an eclectic, hybrid genre, grabbing new sounds, new ideas, new fashion from wherever it can, subsuming what it needs and discarding the rest. When pop finishes with an idea, that idea either dies or it calcifies as its own genre and people stop talking about it.
In short, Assassin’s Creed is now the adult contemporary of videogames. Assassin’s Creed: Unity is Michael Bolton.