Posts Tagged ‘pricing’

Less Is More: Gabe Newell On Game Pricing

By John Walker on October 24th, 2011.

Will someone please listen to him?

There’s a lot we don’t understand about pricing games. But as more and more evidence pours in, the most common pattern appears to be: the less you charge, the more you make. There are so very many examples of this, from iOS pricing phenomena, to the extraordinary revenue generated by the Humble Bundle pay-what-you-want schemes. Further to this come comments from Valve’s boss, Gabe Newell, who recently explained how erratic pricing results can be, but the undoubtable success of offering massive discounts. And perhaps more surprisingly, they seem to have discovered the importance of using the phrase “Free to play”.

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World Of Goo Sale Offers Fascinating Results

By John Walker on October 20th, 2009.

Tee hee.

As expected, 2D BOY have published details of their World Of Goo First Birthday experiment. Offering the game for whatever price people wanted to pay (previously it was $20), this meant people could get a copy for as little as $0.01 or as much as fifty million squillion space dollars. (I believe that’s the upper limit.) Originally this was intended to last for a week, but has now been extended to 25th October. And being a rather open sort they’ve announced how many copies they’ve sold so far, and indeed how much people have been paying, along with much more. It’s an unprecedented amount of detailed sales information. Its significance shouldn’t be underplayed.

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