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WoW: When Eleven Million Players Aren’t Enough

Written by John Walker on August 6, 2008.

Blizzard have launched a new drive for their rapidly ailing World Of Warcraft player base, in a last-ditch desperate attempt to drum up interest in the game, before it has to switch off its servers. Called Recruit A Friend, they’re hoping that by giving incentives to the smattering of players they currently have, they’ll be able to encourage new blood and rejuvenate the MMO.

Ha de ha. Honestly, there can’t be bank vaults big enough for storing all of Blizzards dosh, but they can’t stop. Recruit A Friend has players email their non-WoW-playing chums (is that possible?) to give them a trial activiation key. The motive? A zebra.

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