Posts Tagged ‘rentals’

Death Of The Demo: $5 Game Rentals

By Alec Meer on January 26th, 2011.

Boris Johnson, presenting expensive demos of an easily-obtained item. Just buy a bloody bike, lazies.

“Why no demo?” is a regular plea around these parts, all manner of game-makers both independent and mainstream apparently believing that trailers and press releases are all that’s required to imbue a gamer with a sense of what their creation is like. Demos are on the decline, blighted by the twin forces of requiring extra dev manhours and fears that people may be so sated by their contents that they have no need of the full product. I think that’s poppycock, but unfortunately the games industry doesn’t listen to me.

What if there was another way to assess whether a PC game made your brain sing? Direct2Drive are experimenting, with a rental-via-download system. Pay to play before you pay, if you will.
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