“Were you the one that said I was a super-villain?” It’s not the most auspicious question to be asked during an interview. But when I first saw Justin Lyon speak, at the GaME14 conference at London’s Imperial College, I thought he had a lot of the ‘90s corporate supervillain about him. Something of the Jonathan Pryce in Tomorrow Never Dies. After all, he’s handsome, waspishly-smart and wears the standard-issue accoutrements of a corporate overlord. And his company is called Simudyne, which sounds like Cyberdyne. And they mainly work for governments and huge corporations. And their slogan is ‘Engineering reality’. Even their logo looks evil.
So, Simudyne has the accoutrements of a 1980s villain company. But do they do evil? Well, no. They create simulations. Do people do evil in their simulations? Well, no, not intentionally. Looking at their carefully-anonymised case studies, you can see that they do it for all sorts of people, many of whom are either working for good, in government or in big business. (There may be some crossover there.) From a quick scan, I can see simulations covering disaster management for the port authorities of the Western US, training banks in counter-terrorism, managing deepwater oil drilling, and a recreation of one of Microsoft’s headquarters office blocks for simulating physical and cyber attacks.