
Stardock are an unusual company in a whole load of ways. One of them is that despite being a privately hold company, they do a report to the public. No financials, but there’s a mass of transparency here. The full document is worth at least a skim read, but there’s plenty of information worth picking over for industry watchers. The details on Impulse’s success are fascinating, but the fact which most immediately screamed out was that only 23% of the people who actually bought Demigod even tried to play online multiplayer. I stress tried. If you attempted to log onto the server, you’re part of the 23%, not matter whether you succeeded in actually playing a game or not. I’ve quoted the section below in full…
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