Valve can’t win. And Valve always wins. That’s a fair starting point for any discussion about Steam.
From their vastly dominant position, with a concerning grip over the online PC marketplace, they’re both the bane and the boon of PC developers. If Valve makes a decision, you can guarantee that there will be more voices screaming dissent than those declaring joy (alongside those trying to work out how it’s a covert announcement of Half-Life 3). So you can see why they might start to form a habit of making changes, then stuffing wadding in their own mouths, refusing to talk about it. However, I think it’s time for the company to start taking notice of a mistake I think they’re consistently making with their Store page: hiding new games.