This afternoon King – owners of Candy Crush Saga and an ever-increasing percentage of the dictionary – issued a statement defending their actions regarding the news that they had filed an opposition to Stoic’s attempts to trademark “The Banner Saga”. A defence that seems odd in the face of what’s actually happening. Especially as they’re arguably attempting to assert a trademark they don’t actually have. Appearing to believe they are the only company allowed to register games with “saga” in the title, King has exercised this by preventing other studios’ efforts to protect their unique game names with their own trademarks.
Yet in King’s statement (below), they make it clear that they don’t believe that Stoic is trying to profit from a similar name, and say they do not wish to prevent Stoic from using the name. A claim that seems, well, rather peculiar given the circumstances, and their appearing to say something quite different in their Opposition. It’s something Stoic have now told RPS they’re not too pleased about either, stating, “We won’t make a Viking saga without the word Saga, and we don’t appreciate anyone telling us we can’t.”