Posts Tagged ‘stupid fun club’

Will Wright’s Sterling Stuff

By Alec Meer on June 6th, 2011.

Staring eyes - of genius, madness, or just lens flare?

Increasingly nebulous mega-brain Will Wright has finally revealed what the hell he’s up to next. He’s spent his post-Spore years working at an outfit he calls Stupid Fun Club, which has had all sorts of wild ideas about TV shows and toys, but now he seems to be turning those historically ingenious eyes back to games.

He’s working on adapting a short story about a karmic computer, by sci-fi writer and technology ponderer Bruce Sterling, and he reckons he can get it turned around within a year.
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Stupid Fun Club: Will Wright Leaves Maxis

By Jim Rossignol on April 8th, 2009.


Will Wright has left EA to start up an “entertainment think tank” that EA is investing in. It’s called Stupid Fun Club. “The entertainment industry is moving rapidly into an era of revolutionary change,” said Will Wright. “Stupid Fun Club will explore new possibilities that are emerging from this sublime chaos and create new forms of entertainment on a variety of platforms.” EA will get the right to develop any game concepts produced by the think tank. Full press blurb below.

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