Once upon a time, Techland made everyone cry. Then it made some people cry again when it, er, didn’t make them cry again with Dead Island: The Game Based On The Hit Original Trailer. The final product was still pretty fun (if very rough-around-the-edges), mind you, but its over-the-top blend of Borderlands and zombies didn’t exactly scratch the itch people were expecting it to. Fast forward (and maybe also reverse and slow-mo) to now: Techland’s attempting to court attention again with a new sadvertisement for sequel Dead Island: Riptide. But – in this post-Day-Z-and-Walking-Dead world of ours – does it succeed?