Later today I will be disappearing into a pen-and-paper session of Numenera, to pretend to be a cross between E. Honda and B.A. Baracus. Unless those dice rolls fail me, in which case I will be Austin Powers-ing my way through it. In any case, better round up the week’s best games writing first.
Getting covered by a big-name YouTuber is now essentially the dream of many game developers. The publicity someone like TotalBiscuit, NerdCubed or Northernlion can bring you compared to mainstay consumer websites like IGN, GameSpot and Game Informer is becoming increasingly significant.
A year ago, I would have advised any developer to get in touch with as many press outlets as possible, as soon as possible. I still advise this now, but with the following caveat: You’re doing so to get the attention of YouTubers.