Rock, Paper, Shotgun

Not content with the impressive CG versions of their main characters from multiplayer open-world shooter Firefall, Red 5 Studios have gone a bit overboard on the cosplay and brought in pros to play the parts of a couple of their armoured cartoon soldiers. I don’t think the jetpack actually works, so he won’t be making a Jingle All The Way entrance to PAX or anything. Yes, it’s more than faintly ludicrous, but I couldn’t help playing into the hands of this bizarre promotional strategy: seeing a grown man and woman enthuse about wearing plastic space armour is something we should all witness. As, you know, a warning.
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As I’m already atrophying my feeble soul by posting about viral marketing, I might as well show you this too. THQ decided to build a real-life Space Marine Rhino APC to promote the upcoming Dawn of War II (on which we hope to have a Wot I Think soon-ish). If a picture speaks a thousand words, then a short video of a science-fictional tank crushing a car should certainly make up for the brevity of this post’s word count: