Posts Tagged ‘You’re a bit short for an MMO’

“That’s No MMO…”: Kotick On SWTOR

By Jim Rossignol on November 30th, 2011.


Seems like the Activision bossman thinks that Electronic Arts aren’t going to be printing spacebucks with their forthcoming Star Wars MMO, and said as much to his investors. As reported over here by Reuters, Kotick poured scepticism onto the up and coming MMO, saying: “Lucas is going to be the principal beneficiary of the success of Star Wars. We’ve been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don’t really understand how the economics work for Electronic Arts.” He went on to say “”If you look at the history of the people investing in an MMO and achieving success, it’s a small number.” And his company are, of course, one of that number, and must be a little nervous about possibly losing subscribers to the enormous Star Wars project. EA, meanwhile, claim that SWTOR will be a success if it hits just 500k subscribers, a figure that looks to be well within their reach.

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