See, I didn’t even realise Adult Swim had a music publishing arm. It’s amazing what you find when poking your nose around the internet during the breaks of the baseball game you’ve stayed up until a million o’clock to watch (go Phillies). So to coincide with the release of Far Cry 2, Ubisoft are getting all cross-promotional, sponsoring the free distribution of an album of South African hip-hop, called African Swim.
The press release from Adult Swim explains,
“Adult Swim travelled to Africa to hand pick songs for African Swim and to meet featured artists like Jozi, Gumshev and Maggz face-to-face. African Swim will also feature interviews and performances that will be available for view at adultswim.com that will highlight the inspiration and talent behind the innovative music. In addition, there will be a free gameplay demo and an exclusive inside look at the making of the highly anticipated first-person shooter game Ubisoft’s Far Cry® 2, also set in Africa and scheduled to release October 21, 2008.”
The album is available Oct 20th, and apparently from this link, which doesn’t work yet. My first thought was: that’s all very well for those Americans with their fast cars and fancy ways, but what about us hated Brits? But it seems other free albums (including the really rather splendid Ghostly Swim) are available for download with a single click. Hurrah!