Stupid Fun Club: Will Wright Leaves Maxis

Will Wright has left EA to start up an “entertainment think tank” that EA is investing in. It’s called Stupid Fun Club. “The entertainment industry is moving rapidly into an era of revolutionary change,” said Will Wright. “Stupid Fun Club will explore new possibilities that are emerging from this sublime chaos and create new forms of entertainment on a variety of platforms.” EA will get the right to develop any game concepts produced by the think tank. Full press blurb below.

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Electronic Arts Inc. (NASDAQ:ERTS – News) announced today that EA is making an equity investment in Stupid Fun Club, Will Wright’s new adventure. Stupid Fun Club is an entertainment think tank developing new Intellectual Properties to be deployed across multiple fronts including video games, movies, television, the internet, and toys. Will Wright is leaving EA to run Stupid Fun Club.

EA and Will each own equal percentages of Stupid Fun Club and are the principal shareholders. In addition, EA has the right to develop game concepts that spring from Stupid Fun Club projects. Will Wright is represented by Creative Artists Agency.

“The entertainment industry is moving rapidly into an era of revolutionary change,” said Will Wright. “Stupid Fun Club will explore new possibilities that are emerging from this sublime chaos and create new forms of entertainment on a variety of platforms. In my twelve years at EA, I’ve had the pleasure to work alongside some of the brightest and most talented game developers in the industry and I look forward to working with them again in the near future.”

“We believe in Will’s vision for Stupid Fun Club and we’re looking forward to partnering with Will and his team long into the future,” said John Riccitiello, EA’s Chief Executive Officer. “Will is a great designer and he’s been part of a great legacy of globally recognized game franchises like The Sims, SimCity and Spore. The teams that have been leading those franchises in recent years have a lot of exciting content coming.”

“Will has been an inspiration to our teams, and it’s been rewarding for us to bring his ideas to life,” said Lucy Bradshaw, VP and General Manager at Maxis. “In addition to legendary games, Will’s legacy at EA will be the many talented people who worked with him and will now continue to contribute their own vision to the art of game development.”

Will Wright created Maxis with Jeff Braun in 1989, which was acquired by EA in 1997. Will is the visionary designer of blockbuster game concepts like Spore™, The Sims™ and SimCity™. Lucy Bradshaw, VP and General Manager at Maxis™, will continue to run Maxis and the Spore franchise. Lucy’s team is working on the upcoming expansion pack, Spore Galactic Adventures, as well as other game concepts including Spore Hero, Spore Hero Arena and Spore Creature Keeper. Rod Humble is head of the EA™ Play Label and his team will launch The Sims 3 in June of this year.


  1. Tei says:

    The “masses” are people that don’t know enough about videogames, so is easy to blind then with shiny factors and deliver a low quality product, or a high quality product that is in is interior shallow.

  2. Alterego-X says:

    So long, and thanks for all the Sims!

  3. Alterego-X says:

    The masses don’t have to know a thing about shiny factors, or shallow interiors.

    If a game is fun, it wins. If it is boring, it might have amazing “quality”, but it still sucks ass.

  4. Bobsy says:

    Will Wright is leaving Maxis so let’s all argue about Spore again.

    Fucking yay.

  5. Gap Gen says:

    Jia: Yeah, what is that website all about? Why the hell is there a button that makes Earths and funny shapes float about? Why does one of the buttons get stuck rotating half-way?

  6. lumpi says:

    8 days late… wait… this is serious?

    They’re stealing our talent for corporate marketing think tanks. :(

  7. Jesucristo says:

    Honestly, I don’t care. I don’t like The Sims, I don’t Like Spore and I don’t like EA

  8. Sonic Goo says:

    The Stupid Fun Club website uses Comic Sans. This means all your arguments are irrelevant.

  9. Serondal says:

    What they need to do is give Will Wright a REAL tank instead of a think tank and see what happens then.

    Or at least put the HQ for the new think tank in a volcano and give him a pool with sharks with laser beams on their heads.

  10. Steve says:

    Will Wright is great, and the guy is an excellent speaker.

    But when it comes to actually producing a game that lives up to all the hype, he falls in the same sorry league as Molyneux.

  11. Mo says:

    Because Wright only made Spore and no other game so lets forget all his other games which didn’t get hyped but still exceeded expectations amirite?!?!

    It’s like gamers have the memory of a goldfish or something…

  12. Serondal says:

    I wouldn’t put him in the same league as Molyneux or whatever his name is, I’d put him in league with say Lord British. He made great games in the past but his most recent attempts aren’t so great (But not THAT Bad either) I think a lot of it is that people expect to much from them based only on his past offerings. Even a fantastic base ball player doesn’t hit a home run EVERY time he’s at bat and he is still capalbe of hitting a foul ball every now and again too.

  13. Stromko says:

    It’s easy to pick on Spore because it’s just the latest example of how EA still doesn’t get it.

    The Sims was an amazing success because it was so unlike what came before, it appealed to hardcore gamers and whole new markets all at once. It’s been downhill from there, with every other interesting idea either scrapped for possible expansions (many of which never come).

    Do you really think a game where you spend 10% of your time taking a crap would’ve passed a cost-benefit analysis?

    And there were limitations in Spore that had nothing to do with creativity. How come the only way you can have mandibles is if you’re a carnivore? How come you can’t walk around on a planet from your UFO and interact with tribes and civs like in the GDC ’04 vid? Oh yeah, because that’s going to be in an expansion pack eventually.

    But I’ll leave it at that, I think being an angry internet man about Spore 100 times this year alone is enough.

  14. Stromko says:

    Also I’m one of those who thinks that Will Wright is now going to be marginalized even more than ever. He will no longer have any say, at all, on the realization of his ideas. Wonderful ideas will be trademarked and locked away in a drawer to pin down competitors, while schlocky garbage is spewed out in a tidal wave of filth.

  15. Russ says:

    All I’ve learned from this Article is that they could have merely named the think tank “Will Wright is god” and people would still buy into it.

  16. Michael Leung says:

    Couldn’t think of a better name to call it, eh?

  17. Bassem B. says:

    I am disappointed in you all. Y’all didn’t make fun of the name “Stupid Fun Club” as much as I’d hoped you would. For shame!

  18. GalactoThumb says:

    I’m still a bit pessimistic about Will leaving Maxis, and I keep having this sinking feeling that this company will totally fail, but then I always remind myself, “with Will Wright running it? Not a chance.” I am also not too sure about the whole “robots” project.